MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning. The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades.

1. Credentials
1

2. Company Profile
MarketGate Consulting is a strategic business and marketing consultancy
firm that grows brands and companies through winning business and
marketing strategy development , branding and execution planning.
The company was founded by Shripad Nadkarni and Sharda Agarwal, both
of whom have had extensive experience in leading business groups,
marketing and sales teams over two decades.
2

3. Our Team - Directors
Shripad Nadkarni Sharda Agarwal
 Experience spanning over twenty seven  Over eighteen years of experience in
years to help companies achieve superior helping companies create corporate and
business results and enhance brand value brand vision, develop strategic business
 Has led sales and marketing teams for plans and position brands to compete
over seventeen years and has steered successfully in the marketplace
diverse businesses such as vision care and
beverages  Worked in Johnson & Johnson (India &
U.S.) and Coca-Cola in senior country and
 Worked in Johnson & Johnson and Coca- global marketing positions
Cola
 Consulted across a multitude of sectors  Consulted across a multitude of sectors
from financial services to automobiles and spanning airlines, telecom, consumer
entertainment to petrochemicals products, food & beverages, apparel and
health & wellness
3

4. Our Team
 Two Senior Vice Presidents (12-17years’ work experience) & Three
Associate Vice Presidents (4+ years’ work experience)
 Consultant background:
– Companies: J&J, Hindustan Unilever, Coca-Cola, Marico, Kellogg’s, GSK,
Pepsi, Colgate
– Education: MBAs from premier institutes
– Extensive & exhaustive exposure to Brand & Marketing Management
4

5. Our Team – Senior VPs
Shree Bharambe Ashish Potdar
 17 years of experience in  Over twelve years of
Marketing & Sales, especially experience across sales, brand
brand management and in the management, international
area of developing best marketing & consulting
practices in sales and
 Headed Marketing for Kellogg’s
distribution management
South East Asia; worked in
 Worked in L&T, Johnson & Marico
Johnson
 Consulted in industries
 Consulted in sectors such as spanning retail banking, mutual
FMCG, healthcare, modern funds, aviation, entertainment
retail, financial services, media & FMCG
5

6. Our Services
Business Strategy
 Business growth opportunities
 Corporate and brand vision
 Market Segmentation
 Corporate branding & design
Marketing Execution Planning Marketing Strategy Formulation
 Marketing Inputs Calendar
 Portfolio Strategy
 Advertising Agency Management
 Brand Architecture
 Consumer Activation Programs
 Brand Strategies
 Media Agency Management
 Sales & Distribution Strategy
 Consumer & Retail Tracking
New Product Development Marketing Organization
 Concept Development  Structure
 Brand Strategy  Skills
 Market Execution and Launch Plans  Processes
6

7. Milestones
 No. of Clients : 84
 No. of Assignments : 129
 No. of Sectors : 27
7

8. Client Sector Profile
Sectors Handled Scope of Projects
Airlines
Apparel Corporate branding & design
Automobiles
Business & marketing strategy
Banking & Financial Services
Entertainment Entry strategy for India
E-Commerce / Governance Portfolio & Brand strategy
Consumer Durables Brand Architecture
FMCG
Vision and strategic roadmap
Food & Beverages
Market sizing
Healthcare & OTC
Industrial Products Sales & Distribution Strategy
Information Services New product launch
Lifestyle / Retail
Repositioning existing brands
Media
Marketing skills development
Petrochemicals
workshops
Sports
Telecom Market execution planning
Wellness
8

9. Our Client Roster
Banking & Financial Services
Asset Management Co.
9

10. Our Client Roster
Consumer Products
Health & Wellness
10

11. Our Client Roster
Automobiles
Media & Telecom
Airlines
11

12. Our Client Roster
Apparel
Others
Atria Convergence Technologies
12

13. Where We Partner
 Business or Marketing Problem/ Opportunity
 Accelerating growth (business/ brands)
 Corporate branding & design
 Process enhancement / Skill building
 Bandwidth Issues
13

14. Why MarketGate
 Depth of knowledge on Indian market & customers/consumers
 27 Sectors, 84 Clients, 129 Assignments
 Sector & Consumer expertise
 Experience on Businesses & Brands across types of Organizations
 MNCs, Large Indian Firms, Regional Players
 Highly skilled & experienced team
14