A look at the social media conversation surrounding CES 2013 in Las Vegas. Day 1

1. THE LATEST SOCIAL MEDIA TRENDS
FROM 2013 International CES: Day 1
January 8, 2013
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Wednesday, January 9, 2013

2. 2013 International CES Day 1: Over 270,000 Social
Conversations
30000
22500
15000
7500
0
12am
4am
8am
12pm
Social Media Conversation from Day 1 at CES 4pm
Wednesday, January 9, 2013

3. 2013 International CES Day 1: Over 270,000 Social
Conversations
30000
22500
15000
24,000
social conversations
at noon on Day 1
7500
0
12am
4am
8am
12pm
Social Media Conversation from Day 1 at CES 4pm
Wednesday, January 9, 2013

4. 2013 International CES Day 1: Sony is the Top Brand
- Sony leads: 19,285 mentions
- Samsung is second: 14,295
Sony Samsung Qualcomm
- Qualcomm is distant third: 8,652
Google Intel Panasonic
- Sony’s xperia Z smartphone and
Samsung’s curved OLED TV
sparked conversation
LG Microsoft Apple Ford
- Qualcomm’s mentions came from
Monday’s Keynote
Wednesday, January 9, 2013

5. 2013 International CES Day 1: Sony is the Top Brand
- Sony leads: 19,285 mentions
- Samsung is second: 14,295
Sony Samsung Qualcomm
- Qualcomm is distant third: 8,652
Google Intel Panasonic
- Sony’s xperia Z smartphone and
Samsung’s curved OLED TV
sparked conversation
LG Microsoft Apple Ford
- Qualcomm’s mentions came from
Monday’s Keynote
Wednesday, January 9, 2013

6. 2013 International CES Day 1: Televisions are Top Product
Televisions
Tablets
Smartphones
Apps
Ultrabooks
Game Consoles
Phablets
0
5000
10000
15000
20000
Wednesday, January 9, 2013

7. 2013 International CES Day 1: Televisions are Top Product
Televisions
Tablets
15,000+
Mentions of
Smartphones TVs on Day 1
Apps
Ultrabooks
Game Consoles
Phablets
0
5000
10000
15000
20000
Wednesday, January 9, 2013

8. 2013 International CES Day 1: #Android Leads the Hashtags
900
Removing the official hashtags (#2013CES, #CES)
as well as generic hashtags (#tech and
#technology), we see #Android leading the way. 675
450
225
#android
#apple
#lookinside
#digitalhealthCES
#lookforLogiictech 0
#sony
#gadgets
#iphone
Wednesday, January 9, 2013

9. 2013 International CES Day 1: 35-44 year old Males
Dominate the Conversation
35-44 year olds lead the
conversation with 4,048 posts
(35.6%)
Males dominate with 65% of
conversation to Females’ 35%
Wednesday, January 9, 2013

10. 2013 International CES Day 1: CNET is Most Influential
CNET
Mashable
Wired
NewsCorp
Verge
Engadget
Rupert Murdoch
Spencer A.M. House
Nokia US
0
32.5
65
97.5
130
Wednesday, January 9, 2013

11. 2013 International CES Day 1: CNET is Most Influential
CNET
Mashable
Wired
NewsCorp
Verge
Engadget
Rupert Murdoch
Spencer A.M. House
Nokia US
0
32.5
65
97.5
130
Wednesday, January 9, 2013

12. 2013 International CES Day 1: Will.i.am is Top Celebrity
- Celebrity with most buzz:
Recording artist Will.i.am (600+
mentions)
Will.i.am Maroon 5 50 Cent
- #2: Maroon 5 (468) Felicia Day LL Cool J.
- #3: Rapper 50 Cent (348) Tim Tebow Travis Barker
- Rounding out the top 10 are
actress Felicia Day (326), LL Cool J Russel Simmons Victor Ortiz
(206), Travis Barker (178), Tim
Tebow (175), Russell Simmons (89),
& Victor Ortiz (84)
Wednesday, January 9, 2013

13. 2013 International CES Day 1: Will.i.am is Top Celebrity
- Celebrity with most buzz:
Recording artist Will.i.am (600+
mentions)
Will.i.am Maroon 5 50 Cent
- #2: Maroon 5 (468) Felicia Day LL Cool J.
- #3: Rapper 50 Cent (348) Tim Tebow Travis Barker
- Rounding out the top 10 are
actress Felicia Day (326), LL Cool J Russel Simmons Victor Ortiz
(206), Travis Barker (178), Tim
Tebow (175), Russell Simmons (89),
& Victor Ortiz (84)
Wednesday, January 9, 2013

14. Thank You
Wednesday, January 9, 2013