Pre-Black Friday Weekend 2014 Social Media Review
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
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Pre-Black Friday Weekend 2014 Social Media Review
- 1. 2014 SOCIAL MEDIA REVIEW BLACK FRIDAY NOVEMBER 1-26
- 2. TOTAL POST VOLUME 1,574,834 36% Post Volume 400K 300K 300K 100K 0 YoY 51K 96K 336K
- 3. GENDER BREAKDOWN 58% FEMALE 42% 58%
- 4. TRENDING ON SOCIAL 72K 41K 24K Retailers getting ready for Black Friday, announcing extended hours and teaser promotions. Best deals during Black Friday appear in all major news sources and retail advertisements. Consumers react negatively to retailers promoting early and extended hours during Thanksgiving. KEY TOPICS
- 5. TRENDING ON TWITTER TOP BRANDS Nov. 2014 Nov. 2013 57K 43K 33% YoY Nov. 2014 Nov. 2013 30K 17K 76% YoY Nov. 2014 Nov. 2013 27K 21K 29% YoY Nov. 2014 Nov. 2013 23K 17K 35% YoY Nov. 2014 Nov. 2013 23K 6K 283% YoY
- 6. TOP SOCIAL PERFORMERS TWITTER TOP BRAND MENTIONS TOP KEYWORDS 42% 17% 16% 15% 10% Walmart Target Best Buy Amazon Apple 24% 21% 15% 27% 13% Deal Sale Thanksgiving Shopping Stores
- 7. TOP SOCIAL PERFORMERS HASHTAGS #blackfriday 278K #thanksgiving 85K #deals 8K
- 8. TOP SOCIAL PERFORMERS TWEETS
- 9. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.