Whether you’re a first-time attendee at SXSW, or you’ve been there 19 times, your mind is probably filled with a list of tasks to accomplish, but this is where social media can be an invaluable resource. Knowing how to use the various social media networks to your advantage at SXSW will help you plan beforehand, get the most out of the event while in Austin, and solidify connections afterward. To view the rest of the ebook, click here: http://www.salesforcemarketingcloud.com/resources/ebooks/social-media-guide-to-making-sxsw-a-success/

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Social Media Guide
to Making SXSW a Success

2. SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Getting Ready to Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
While You’re There. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Welcome Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
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3. SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS
Introduction
Whether you’re a first-time attendee at SXSW, or you’ve been there 19
times, your mind is probably filled with a list of tasks to accomplish.
From ordering extra business cards, to mapping out meetings, sessions
and parties to attend, SXSW is an incredible festival from start to finish.
This is where social media can be an invaluable resource.
Knowing how to use the various social media networks to your advantage at SXSW will help you plan
beforehand, get the most out of the event while in Austin, and solidify connections afterward.
In this ebook, we provide straightforward social media tips for SXSW that will help you:
participate in the online conversation
network and move your online connections offline and vice versa
generate leads and business connections
recruit new hires or find employment opportunities
share insights with your own community
This ebook is packed with a variety of content for many
experience levels, from beginner tips to
C-Suite insights.
Enjoy your time in Austin, and don’t forget to enjoy the great
barbeque!
Photo credit
: Flickr user
Wendy Piersa
ll
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4. SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS
Getting Ready To Go
You might think the action doesn’t really start until you arrive in Austin,
but social media presents you with opportunities long before you step
off the plane. Knowing when and how to use your social channels
effectively is one of your most valuable assets when it comes to
preparing for SXSW. Here are some points to consider before you go.
Make sure your social media profiles are up to date
Put your best social media face forward. Upload a professional, clear, and friendly headshot of yourself
as your LinkedIn and/or Twitter profile photo. Not only does it look more professional but it will make it
easier for other attendees to make the connection between your online and offline self. Also, make sure
your social profiles are complete and have your most current public information, including your full name,
employer, and where you’re from (Country at minimum, but State and/or City are more helpful). Your
SXSW badge will have your photo and, potentially, social account information, so you don’t want to lead
people to an out-of-date destination. Feel free to include some personal tidbits about yourself to give
people an idea of your personality and hopefully make them more inclined to want to connect with you.
Amanda Nelson, our content manager, has one sentence for her Twitter profile but it says a lot about her.
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