Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more! Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

1. SXSW 2013: A Look at Day Two Social
Media Conversations
The Social buzz from Austin for Saturday, March 9
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Sunday, March 10, 13

2. 2013 SXSW Day 2: 305,819 Total Social Conversations
30000
22500
15000
27,628
Peak of social
conversations on Day
7500 2. Overall, there was
significantly more
0 chatter on Day 2 as
8am more people arrived
12pm and more sessions/
3pm parties got underway.
4pm
8pm
Social Media Conversation from Day 2 at SXSW 12am
Sunday, March 10, 13

3. Elon Musk Dominates the Conversations For His Day 2
Keynote
Elon Musk
9,900
Julie Uhrman
Mentions of the keynote by Elon
Musk, CEO of Tesla Motors, and
Joshua Topolsky
SpaceX, which occurred on Day 2
of SXSW.
Tina Roth Eisenberg
Matthew Inman
0
2500
5000
7500
10000
Sunday, March 10, 13

4. SXSW 2013 Conversation Drivers: The Most Retweeted
Usernames on Day Two
The SXSW Twitter account overtook Mashable, but the online
publication still generated a large number of Retweets on 200
Day 2.
150
100
50
@Mashable 0
@SXSW @Inc @JaredLeto @SocialMedia2Day
Sunday, March 10, 13

5. Most Mentioned Startups on SXSW Day 2: Hater
Dominates
Bloomfire
Hater
Hater, an app which allows you to
Glocal share all of the things you hate,
dominated the Day 2 conversation.
Talentwire The app was featured in an LA
Times article yesterday.
Eevzdrop
0
125
250
375
*Based on companies listed in the 500
SXSW Startup Village Spotlight List
Sunday, March 10, 13

6. SXSW Day 2: Most Talked About Interactive Speakers
Al Gore
John Cena
Al Gore, who gave a
talk on “The Future”
Chuck Lorre on Day 2, dominated
the conversation.
Anne-Marie Slaughter John Cena of the
WWE also garnered a
Tim Berners-Lee large amount of the
0
1750 conversation.
3500
5250
7000
Sunday, March 10, 13

7. Thank You
Click Here to Receive the
Final SXSW Data Report
Sunday, March 10, 13