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SXSW 2013: A Look at Day Three
    Social Media Conversations
    The Social buzz from Austin for Sunday, March 10

         Jason Boies
         Brand Journalist, Salesforce Marketing Cloud
         @jasonboies




Monday, March 11, 13
2013 SXSW Day 3: 230,877 Total Social Conversations
                              20000


                               15000                                               19,101
                                10000                                              Peak of social
                                                                                   conversations on Day
                                                                                   3. Once again, the
                                 5000                                              afternoon sessions
                                                                                   and keynotes drew
                                       0                                           the most amount of
                                   8am                                             social chatter, though
                                            12pm                                   Sunday saw a slight
                                                     3pm                           decline from Saturday
                                                                4pm
                                                                      8pm
                       Social Media Conversation from Day 2 at SXSW         12am


Monday, March 11, 13
Tina Roth Eisenberg Gets a Huge Boost During Her
       Keynote

                           Elon Musk
                                                                               3,730
                         Julie Uhrman
                                                             Though Elon Musk still drove the
                                                             most conversation from his Day 2
                       Joshua Topolsky
                                                             keynote, Tina Roth Eisenberg saw
                                                             a huge spike in activity on the
                  Tina Roth Eisenberg                        heels of her Day 3 keynote.

                         Matthew Inman
                                         0
                                             1000
                                                    2000
                                                           3000
                                                                      4000

Monday, March 11, 13
SXSW 2013 Conversation Drivers: 30SecondstoMars Gets
       Some Serious Retweets
                        Jared Leto’s band 30SecondstoMars leads Retweeted SXSW accounts on
                       Day 3. Ebony Magazine and Paul Smalera, Tech Editor for Reuters, jumped           300
                                               into the fold on Sunday.

                                                                                                        225



                                                                                                        150


                                                                                                    75


                            @Mashable                                                               0
                                            @SXSW     @30SecondsToMars @EbonyMag
                                                                                         @Smalera



Monday, March 11, 13
Most Mentioned Startups on SXSW Day 3: Hater Still
          Dominates
            Bloomfire


                       Hater


                       Glocal
                                                         Hater, an app which allows you to
                Talentwire                               share all of the things you hate,
                                                         still dominated the conversation.
                  Not It Labs                            Not It Labs jumped in on the heels
                                0                        of a write-up in Mashable.
                                    37.5
                                            75
                                                 112.5
      *Based on companies listed in the                       150
      SXSW Startup Village Spotlight List
Monday, March 11, 13
SXSW Day 3: It’s All About Cory Booker
                Cory Booker                                          Newark, NJ Mayor
                                                                     Cory Booker led the
        Rachel Maddow                                                social conversation
                                                                     after his presentation
                   Amit Singhal
                                                                     on Day 3. The star-
                                                                     studded lineup also
                                                                     included MSNBC host
                       Nate Silver
                                                                     Rachel Maddow and
                                                                     statistics star Nate
                   Guy Kawasaki
                                                                     Silver, among others.
                                     0
                                         1000
                                                2000
                                                       3000
                                                              4000



Monday, March 11, 13
Thank You

                       Click Here to Receive the
                       Final SXSW Data Report

Monday, March 11, 13

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SXSW Day 3 Social Media Conversations

  • 1. SXSW 2013: A Look at Day Three Social Media Conversations The Social buzz from Austin for Sunday, March 10 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboies Monday, March 11, 13
  • 2. 2013 SXSW Day 3: 230,877 Total Social Conversations 20000 15000 19,101 10000 Peak of social conversations on Day 3. Once again, the 5000 afternoon sessions and keynotes drew 0 the most amount of 8am social chatter, though 12pm Sunday saw a slight 3pm decline from Saturday 4pm 8pm Social Media Conversation from Day 2 at SXSW 12am Monday, March 11, 13
  • 3. Tina Roth Eisenberg Gets a Huge Boost During Her Keynote Elon Musk 3,730 Julie Uhrman Though Elon Musk still drove the most conversation from his Day 2 Joshua Topolsky keynote, Tina Roth Eisenberg saw a huge spike in activity on the Tina Roth Eisenberg heels of her Day 3 keynote. Matthew Inman 0 1000 2000 3000 4000 Monday, March 11, 13
  • 4. SXSW 2013 Conversation Drivers: 30SecondstoMars Gets Some Serious Retweets Jared Leto’s band 30SecondstoMars leads Retweeted SXSW accounts on Day 3. Ebony Magazine and Paul Smalera, Tech Editor for Reuters, jumped 300 into the fold on Sunday. 225 150 75 @Mashable 0 @SXSW @30SecondsToMars @EbonyMag @Smalera Monday, March 11, 13
  • 5. Most Mentioned Startups on SXSW Day 3: Hater Still Dominates Bloomfire Hater Glocal Hater, an app which allows you to Talentwire share all of the things you hate, still dominated the conversation. Not It Labs Not It Labs jumped in on the heels 0 of a write-up in Mashable. 37.5 75 112.5 *Based on companies listed in the 150 SXSW Startup Village Spotlight List Monday, March 11, 13
  • 6. SXSW Day 3: It’s All About Cory Booker Cory Booker Newark, NJ Mayor Cory Booker led the Rachel Maddow social conversation after his presentation Amit Singhal on Day 3. The star- studded lineup also included MSNBC host Nate Silver Rachel Maddow and statistics star Nate Guy Kawasaki Silver, among others. 0 1000 2000 3000 4000 Monday, March 11, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data Report Monday, March 11, 13