Free marketing plan sample by marketing plan now: www.marketingplannow.com. A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France

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2. MARKETING PLAN SAMPLE 2010
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4. ž France Telecom since January 1991
ž Director: Didier Lombard
ž In 2000, Orange becomes the key
brand of France Telecom
ž Internationally, the brand is
associated with:
- Mobile phones & phones
- Internet
- Televisions
ž Store of Nancy:
- Total Surface: 364m² of which 282m² is the sales floor (77%).
- 2nd shop of France, behind that of Paris Champs-Elysées.
- Customer visits: between 3 500 and 4 000 per week
with peak of 7 500 towards year-end.
- 25 employees
- Manager: Marie Thiel
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10. Internet
Cell phone
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12. ž Private (not professional)
- with rather lower income
- who rarely use cell phone
- who are using “Mobicarte”
- who are still using phone cards
- Generally teenagers or senior persons
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15. Quality
Price
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17. ž Collaboration with Bic
ž Orange will keep its activities
- Phone
- Live Box & TV
- Contract
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19. What Who When Comments
Promotion of the product Marketing July-August 2010 To attract tourists
during the summer (in the manager
street, billboards, mailing to
travel agencies)
Reducing the price (49€ - Sales 01/09/2010 To attract people
>39€) before the start of manager Wednesday with lower incomes
the school year
Promotion on TV before Marketing December 2010 To attract teenagers
Christmas Manager
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20. Budget: 40% of 945,5 K€ (sales forecast) = 378K€
Ressources Usages
Direct Marketing 113K € (30%)
Self 302K € (80%) Indirect Marketing 94K € (25%)
Short-term loan Public Relations 76K € (20%)
38K € (10%)
Advertising 38K € (10%)
Collaboration with Marketing research 19 K € (5%)
38K € (10%)
Bic Non-alocated funds 38K € (10%)
378K € (100%) 378K € (100%)
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