MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE

2. MEDIA CENTER
MarketingSherpa hosted
the official Media Center at
the Internet Retailer
Conference and Exhibition
in Chicago.
We interviewed industry
experts and in-the-trenches
marketers on what works in
ecommerce today, and
insights for the future.
View all the interviews at MarketingSherpa.com/IRCE

3. See 32 exclusive interviews from the MarketingSherpa Media Center at IRCE:
MarketingSherpa.com/IRCE

4. See all of the interviews from the MarketingSherpa Media Center at IRCE
MarketingSherpa.com/IRCE

5. MarketingSherpa Ecommerce Benchmark Study
The largest, most
scientifically reliable study
conducted on the state of
ecommerce marketing.
Get a FREE download at:
MarketingSherpa.com/Study

6. MEDIA CENTER
See the full interview at:
MarketingSherpa.com/IRCE
Carlos Gil, Senior Manager, Digital Marketing. Save-A-Lot
“Social media is not advertising, social media is
relationship building.”

7. Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing
“Bloggers can position a brand beyond the traditional
reach. And in terms of revenue, the type of audience the
blogger brings in has a higher lifetime value.”
See the full interview at:
MarketingSherpa.com/IRCE

8. MEDIA CENTER
“Be where your
customer is ...
And see where the
trends are going.”
Udi Nir
Chief Technology Officer
ModCloth
See the full interview at:
MarketingSherpa.com/IRCE

9. “Email marketing is not dead.”
See the full interview at:
MarketingSherpa.com/IRCE
Scott Heimes, Chief Marketing Officer, Digital River

10. “Don’t think about user-
generated content as the
work that you want
customers to do, but
rather, what they want to
do and how you can
empower people to do it.”
See the full interview at:
MarketingSherpa.com/IRCE
Jimmy Wales
Founder & CEO
Wikipedia

11. Pete Prestipino
Editor-in-Chief
Website Magazine
“Track the user and build a
rich profile — that will
determine the pace [for
emails]. It’s different for
everyone, so it’s a research
project. ”
See the full interview at:
MarketingSherpa.com/IRCE

12. MEDIA CENTER
Michael Layne &
Jen Rademacher
Fathead
“Simplicity is genius, white space is your friend
and get out of the way of your customers.”
See the full interview at:
MarketingSherpa.com/IRCE

13. Sean Cook
CEO
ShopVisible
“Marketers need to have a realization that companies
are filled with people. You might be selling to an
enterprise, but they are filled with people, too.”
Ryan West
CEO
WestMusic
See the full interview at:
MarketingSherpa.com/IRCE

14. "When we can join the expertise of Brazilian
marketing with American tools, we can have a
very good gathering.”
See the full interview at:
MarketingSherpa.com/IRCE
Renato Gonzaga &
Priscila Inserra
Concierge Brazil

15. MEDIA CENTER
“Today, a lot of
ecommerce
companies only see
that last touch point,
and it's really
important to
understand how
those other touch
points fit into the
customer journey.”
Jeff McCollum
Founder & President
Cake
See the full interview at:
MarketingSherpa.com/IRCE

16. MEDIA CENTER
“Small businesses get caught up with risk,
and I dealt with that by starting small.”
Nicole Snow, Founder, Darn Good Yarn
See the full interview at:
MarketingSherpa.com/IRCE

17. MEDIA CENTER
Rob Garf
Vice President, Industry Strategy
Demandware
See the full interview at:
MarketingSherpa.com/IRCE“In a digital world, it
allows you to grow
across boundaries
that you couldn't
cross in a brick-and-
mortar world.”

18. See the full interview at:
MarketingSherpa.com/IRCE
Aime Schwartz
Digital Marketing
Manager
King Arthur Flour
Jason Miles
Co-founder
Liberty Jane
Clothing
“As content marketers, it's your job to identify the
most relevant content for your customers and see
what resonates with them, and deliver it.”

19. “Looking over the horizon, in the emerging markets, like
Russia, Brazil, China, there are still a lot people that are
not online, or have just come online and are just trying out
online shopping.”
Don Davis
Editor-in-Chief
Internet Retailer
See the full interview at:
MarketingSherpa.com/IRCE

20. “If you want to have high traffic, you want to
have brand awareness, and that was paid
search for us.”
Victor Yacaman
Ecommerce Director
Leonisa
Timothy Seward
Founder & CEO
ROI Revolution
See the full interview at:
MarketingSherpa.com/IRCE

21. MEDIA CENTER
MarketingSherpa Ecommerce Benchmark Study
Learn what is being
leveraged in today’s
marketplace.
Get a FREE download at:
MarketingSherpa.com/Study