Performance Based Logistics 2010 is a leading military logistics conference and will help you to uncover the issues and challenges in implementing the Weapons System Acquisition Reform Act. Get the details about product support and how you can achieve and maintain the materiel readiness and operational capability of your weapons systems, subsystems, software, and support systems through an improved PBL process.

1. 98% of PBL attendees said they SAVE $200
would recommend PBL to a colleague. AND GET
Source: 2009 PBL Delegate Evaluation Survey HOTEL
SAVINGS!
See Page 7
For More
Hear From Leaders
2010
Championing PBL:
www.pblusa.com Rear Admiral
Raymond E. Berube
“PBL is a great tool to improve sustainment and materiel readiness of Commander, US NAVAL
DoD Weapons Systems and achieve best value in life cycle management.” INVENTORY CONTROL POINT
(NAVICP) New!
- Ellis A. Mosely, US Army
Colonel David Rice
Project Manager, Precision Fires
July 26-28, 2010 • Marriott Crystal Gateway • Arlington, VA Rocket and Missile Systems Office,
US ARMY PEO MISSILES AND
SPACE New!
Colonel Shane T. Openshaw
Program Manager for Apache
Helicopters, US ARMY PEO
AVIATION New!
Captain Michael Kelly
Assistant Chief of Staff/Force
Material Officer, COMMANDER
NAVAL AIR FORCES
Dr. Glenn Starks, PhD
The Next Generation Of PBL – Division Chief, Acquisitions Programs
Performance Based Lifecycle Product Support & Industrial Capabilities Division,
DEFENSE LOGISTICS AGENCY
Jimmy Bailey
Key Learning Opportunities At PBL 2010: Deputy Director, 564 ACSS/DD
• Hear new insights on the next • Hear recommendations on how you (C-17 PROGRAM MANAGEMENT)
generation lifecycle product support can improve sustainment and weapon New!
assessment and implementation system readiness and control total Charles Dipman
• Clarify any questions you have lifecycle cost Program Manager, F-15 FLICS
about the Product Support Business • Plus! Hear Panel Discussion PROGRAM New!
Model Review of the PSAT Report - What
Rick Gomez
• Learn how you can better it says, How it impacts current and
Director, Strategy & Business
develop a comprehensive product future PBLs and Best Practices for Development, C-17 GLOBEMASTER
support strategy Implementation. III SUSTAINMENT PARTNERSHIP
(GSP) New!
NEW! Attend the ACQUISITIONS SUMMIT on JULY 26th to learn
How This PBL Conference Is different:
about Best Practices for Formulating a PBL Strategy and Gain new insights and tactical action
Developing the Business Case Analysis, including: plans through the Interactive Idea
Exchange Breakout Sessions on July 27th
• Starting a PBL program: Developing the supportability strategy/feasibility study and participate in the 2-Hour Workshop
• Defining the best mix of government and industry on Performance Based Support as a
• What is a successful business case and do we all agree? System Engineering Oriented Process on
July 26th, open to all attendees! See
• Key performance parameters: Reliability, availability, maintainability more information inside.
Sponsors: Organized by:
Register Today! Call: 1-888-482-6012 or 646-200-7530 Fax: 646-200-7535
Email: pbl@wbresearch.com Web: www.pblusa.com

2. Who Should Attend
PBL brings together the most
innovative and forward thinking
July 26-28, 2010 leaders from DoD services and
Marriott Crystal Gateway agencies as well as their contractors.
2010
Arlington, VA Last year’s event hosted nearly
300 senior PBL representatives
www.pblusa.com from across Industry, the Services and
Defense Agencies.
Job Function Breakdown
Dear PBL Attendee,
The evolution of PBL is all happening now.
As the DoD continues to strive to improve the way it does business, PBL is going
through a critical shift, moving towards acquisition reform and focusing on lifecycle
product support.
Performance Based Logistics 2010 will help you to uncover the issues and
challenges in implementing the Weapons System Acquisition Reform Act, and help
you understand the details about product support and how you can achieve and
maintain the readiness and operational capability of your weapons systems, ■ 2% Academic
subsystems, software, and support systems through an improved PBL process. ■ 11% Systems Engineers
■ 15% Program Manager
Join over 250 logisticians, industry partners and DoD leaders at the PBL ■ 5% Maintenance
Conference on July 26-28, 2010 at the Marriott Crystal Gateway, Arlington VA Director/Manager
to discuss and address the following challenges: ■ 12% Contracts Manager
• How to better understand the new PSAT report and the new Product
■ 7% Inventory
Support Business Model -– its intent and implementation of the policy Director/Manager
• With continued global deployments in Iraq and Afghanistan, availability and
■ 8% Supply Chain Engineer/
reliability of weapons systems is even more critical. How do you best forecast Manager
and meet systems performance goals to support the changing needs of ■ 23% Logistics
the warfighter? Head/Director/Manager
• With the reissue of the DODI 5000.02 – the first major change in the DoD ■ 8% Sustainability Manager/
Acquisition Management System in over 5 years, find out how your peers and Director/ Head
colleagues are doing with the adoption and implementation of the new ■ 9% Business Development
guidelines in acquisition and program management Director
• Untangle the confusion in putting together the Business Case Analysis
(BCA) and learn about best practices for the BCA and for entering into a PBL
relationship
• Establish a Total Ownership Cost (TOC) to encourage contractors to make
Industry Breakdown
strategic investments in supply chain processes, product reliability and
sustainability that will optimize the overall costs
• Address human capital needs and identify new competencies to support
PBL next generation – Lifecycle Product Support
Secure your place at PBL 2010 to be part of this exceptional meeting of top Defense
logistics and acquisition minds.
I look forward to meeting you in Arlington in July!
y to
register earl
P.S. Don ’t forget to nd
■ 57% Total Military
conference a ■ 22% Total Manufacturers
Lisa Ringlen
take advantage of details.
Program Director ee page 11 for ■ 2% Total University
PBL 2010 ho tel savings. S ■ 19% Industry
2 Register Today! Call: 1-888-482-6012 or 646-200-7530 Fax: 646-200-7535 Email: pbl@wbresearch.com Web: www.pblusa.com

3. Monday, July 26, 2010
Day 1 FOCUS DAY: ACQUISITIONS SUMMIT
Best Practices For Formulating A PBL Strategy
7:40 Registration And Continental Breakfast 2:15 Success Factors For Organic Participation In Performance
Based Lifecycle Product Support Strategies
8:40 Welcome Address Central to the successful deployment of a PBL strategy is the creation
of a best value approach for organic participation. Too often organic
Lisa Ringlen
participation is treated as a statutory requirement, when in fact
Program Director
organics can deliver a competitive value proposition. Recent research
PBL 2010
highlights key success factors:
• Building and leveraging core skill sets
8:45 Chairperson’s Opening Remarks • Thinking beyond “wrench turning,” to tap into the true potential of
public-private partnerships
9:00 Starting A PBL Program: What Are The Best Practices For • Creating aligned incentive strategies for all participants, public and
Getting A Program Off The Ground?
private
Captain Mike Kelly is a career Navy Aerospace Maintenance Duty
Officer with 25 years of experience across all levels of maintenance. Bob Barnhart
An enthusiastic, informative, and dynamic presenter, Captain Kelly sets Research Associate
the stage for the PBL 2010 conference with fresh recommendations on University of Tennessee
how you can best start a PBL program.
• Developing the supportability strategy/feasibility study
Steve Geary
• What is the best approach? How do you decide?
Professor
• Full system vs. subsystem vs. component
University of Tennessee
• What are the “Rules of Thumb”?
3:00 Afternoon Networking Refreshment Break In The
Captain Michael Kelly Solutions Zone
Assistant Chief of Staff/Force Material Officer
Commander Naval Air Forces 3:30 NEW! Two-Hour Workshop Presentation: Performance
Based Support As A Systems Engineering Oriented
9:45 PBL Strategy Prior To The BCA Process
• Defining the best mix of government and industry The workshop will introduce a systems design interface technique that
• Design – make it easier to sustain a system conveys supportability and producibility requirements to the design
• Prognostics, diagnostics; monitor health of system team and into the product design specification.
• Reduce logistical footprint; capture failure data
This technique derives true logistics requirements from lessons learned,
Dave Floyd assesses empirical data from customer data bases, and results in
PBL Program Director discrete and timely Supportability Design-to Requirements (SDTRs) and
Defense Acquisition University Producibility Design-to Requirements (PDTRs). An objective review of
traditional parameters and their limited capability will be compared
10:30 Morning Networking Refreshment Break In The with the SDTR/PDTR development process. The workshop participants
Solutions Zone will be provided with a new perspective in engaging the design team
with relevant, timely and articulate design-to requirements for
11:00 Panel Discussion: Focus On BCA Structure Supportability and Producibility. The workshop will define an
What is a successful business case and do we all agree? The nuts and integrating function for all the ILS Elements, where those functions
bolts of how to make the case without a lot of guidance available. synthesize and balance to effectively optimize Total Ownership Costs
• Weighing all of the factors; PSM vs. PSI? (TOC) and reduce the logistics infrastructure and footprint. The
• Key Performance Parameters: Reliability, Availability, Maintainability workshop will discuss methods for governance and for measurement
•
RAM upfront in acquisitions; defining metrics of effective integration of sustainment design requirements into the
product design from early design through the post-fielding phase.
Jerry Johnston
Logistics Management Specialist (PBL) Mike Osborne
US Army Product Management Office for Air Traffic Senior Technical Specialist Project Manager
Control Systems US Army, Aviation Electronic Systems Support
Additional panelists to be confirmed
5:30 End Of Day One: Acquisitions Summit
12:15 Luncheon For All Attendees
1:30 SRL: System Readiness Level – Going Beyond The
Technology To Look At The Whole System
Measuring the technology and integration readiness levels to
determine the overall maturity at the system-level sustainment
requirement levels
Gary H. Salomon
Associate Director for Programs, Logistics and Readiness Center
US Army Communications - Electronics Command
(CECOM) Life Cycle Management Command
Sponsors: 3

4. Day 2 Main Conference Tuesday, July 27, 2010
PBL Sustainment Summit: Sustainment Logistics – Best Practices For Implementing A PBL Strategy
7:40 Registration And Continental Breakfast capability of weapon systems, subsystems, software, and support systems
beginning with early requirements determination and continuing through
8:40 Welcome Address system design, development, operational use, retirement, and disposal.
• How have words become action? How have the initiatives been
Lisa Ringlen
implemented?
Program Director • Insights from the Administration and PSA Team
PBL 2010 • Identifying areas for improvement in PBL
8:45 Chairperson’s Opening Remarks Jerry Johnston
Logistics Management Specialist (PBL)
9:00 Beyond PBL – Reducing Total Ownership Costs Through US Army Product Management Office for Air Traffic
PBL Strategy...The Next Steps Control Systems
Join this insightful opening keynote presentation by Rear Admiral
Bob Dolan
Raymond Berube of the US Naval Inventory Control Point and learn
JSF Sustainment Director
about important lessons learned and actionable next steps that will
US Joint Strike Fighter Program Office
improve your PBL strategy:
• Reducing Total Ownership Cost: Thinking at the design process
12:15 Luncheon For All Attendees
needs to start at the requirement point
• Starting with a baseline to be able to reduce costs
• Transition plan – PBL strategy planning at start of program
1:30 PBL Driven Investment, Innovation, And Collaboration:
Presentation Of The Comprehensive WBR/Auburn Survey
Rear Admiral Raymond E. Berube This presentation reports on the results of a research
Commander project aimed at understanding the impact PBL strategies
US Naval Inventory Control Point (NAVICP) have on sustainment investment, innovation, and Take The
collaboration. The key results indicate that PBL has a Survey! See
9:45 Life Cycle Contractor Support HIMARS/M270A1 Fire positive impact on affordability, innovation, page 5 for
Control System HIMARS Launcher Module PBL Brief collaboration and performance. details
• Life Cycle Contractor Support (LCCS) History
Dr. Wesley Randall
• LCCS Support Concept
Assistant Professor, Auburn University College of Business
• LCCS Performance Based Agreements (PBAs)
Aviation Management
• LCCS Partnership Teams – How & Why; Who
• LCCS PBL Maintenance Levels
• LCCS Government PSI/PSM Responsibilities - LCCS LMMFC PSI/PSP
2:15 Uncovering Key Characteristics To Develop A PBL Model:
Responsibilities
Using A Mixed Methodology Approach
Professor Nowicki brings over 15 years of industry experience to the academic
• LCCS Performance Metrics
world. He has focused his efforts in the areas of Supply Chain Management
• What LCCS Covers on HIMARS / What LCCS Covers on M270A1
(SCM), technology architecture and logistics modeling. Professor Nowicki's
Colonel David Rice research efforts now focus on applying advanced analytical techniques to solve
Project Manager, Precision Fires Rocket and Missile Systems Supply Chain Management problems from a Systems Engineering context.
US Army PEO Missiles and Space Specifically, Professor Nowicki research is concentrated on Performance Based
Logistics modeling and multi-asset optimization.
10:30 Morning Networking Refreshment Break In The
Dr. David Nowicki
Solutions Zone
Industry Professor of Systems Engineering and Engineering Management
Stevens Institute
11:00 Hot topic! Panel Discussion: Review Of The PSAT Report
The evolution of PBL is happening now. There is a shift away from PBL to
product support over the lifecycle. Focus on system sustainment and the
3:00 Afternoon Networking Refreshment Break In The
support functions required to maintain the readiness and operational
Solutions Zone
Concurrent Tracks: Idea Exchange Breakout Sessions
TRACK A: Interactive Military Exchange TRACK B: Interactive Industry Exchange
Discussion Facilitator: Dave Floyd, PBL Program Director, Discussion Facilitator: Gerry Tonoff, Program Manager for
Defense Acquisition University Performance Based Contracting, BAE Systems
3:30 Idea Exchange: Introductions Idea Exchange: Introductions
To kick off this exciting session, moderators for both groups will lay To kick off this exciting session, moderators for both groups will lay
the ground rules, giving attendees a clear idea of how the idea the ground rules, giving attendees a clear idea of how the idea
exchange will be structured. exchange will be structured.
3:45 Idea Exchange: Small Group Exchange Idea Exchange: Small Group Exchange
Get ready for some of the most productive conversations you’ll have Get ready for some of the most productive conversations you’ll have
this year. Here’s your chance to speak to your peers about the specific this year. Here’s your chance to speak to your peers about the specific
challenges you’re facing currently. Not sure how to benchmark success? challenges you’re facing currently. Not sure how to benchmark success?
Here’s your opportunity to find out exactly how PBL is working out for Here’s your opportunity to find out exactly how PBL is working out for
others, and how they’ve made it work for their program. others, and how they’ve made it work for their program.
5:00 Idea Exchange: Joint Discussion Recap And Q&A Idea Exchange: Joint Discussion Recap And Q&A
As military and industry join forces, the moderators will swap the As military and industry join forces, the moderators will swap the
valuable ideas that were discussed on their sides, creating a valuable ideas that were discussed on their sides, creating a
collaborative environment to establish the next evolution of PBL. collaborative environment to establish the next evolution of PBL.
5:30 Networking Cocktail Reception For All Attendees
4 Register Today! Call: 1-888-482-6012 or 646-200-7530 Fax: 646-200-7535 Email: pbl@wbresearch.com Web: www.pblusa.com

5. Day 3 Main Conference Wednesday, July 28, 2010
PBL Sustainment Summit: Sustainment Logistics – Best Practices For Implementing A PBL Strategy
7:40 Registration And Continental Breakfast 11:45 Panel Discussion: PSM/PSI Roles And Responsibilities In
Reality
8:40 Welcome Address Examining the role of the PSM (Product Support Manager); What does it
mean and how has it been implemented?
Lisa Ringlen • Taking a look at programs which have adopted this new model – how
Program Director
are they doing it?
PBL 2010 • Roles: Impact of changing relationships between industry and
government
8:45 Chairperson’s Opening Remarks •
Increased accountability on USG
• Strategy on how to implement the PSM position
9:00 Case Study: US Army PEO Aviation Apache Helicopters PBL
Mike Osborne
Colonel Shane T. Openshaw
Senior Technical Specialist Project Manager
Program Manager for Apache Helicopters
US Army, Aviation Electronic Systems Support
US Army PEO Aviation
Additional panelists to be confirmed
9:45 Case Study: C-17 Sustainment - A Collaborative Journey
As a system level PBL since 1998, the C-17 Globemaster III 12:30 Luncheon For All Attendees
Sustainment Partnership (GSP) has always been a strong collaborative
effort between the USAF, Boeing and international C-17 customers. 1:30 The Value Of Public-Private Partnerships: Using DLA As A
Going forward in 2012 and beyond, this strong team will co-locate to PBL Partner
continue providing the most available airlifter to the warfighter. The Defense Logistics Agency has the capabilities to support PBLs
Jimmy Bailey through an integrated supply chain network that spans the globe. With
Deputy Director, 564 ACSS/DD (C-17 Program Management) dedicated Supply Chain personnel, distribution centers around the
Warner Robins-ALC globe, and decades of experience in providing support to all the Military
Services, DLA is poised to be a best value provider both to Program
Richard (Rick) Gomez Managers and Suppliers. This presentation will outline DLA's capabilities,
Director, Strategy & Business Development, C-17 best value approaches to supporting PBLs, and the ability of DLA to be
Globemaster III Sustainment Partnership (GSP) world-class PBL partner.
Boeing
Dr. Glenn L. Starks
Division Chief, Acquisition Programs and Industrial Capabilities
10:30 Morning Networking Refreshment Break In The
Division, Acquisition Management Directorate
Solutions Zone
Defense Logistics Agency (DLA)
11:00 PBL Success Story – APG-63(V)1 RADAR FLICS PROGRAM
The F-15 APG-63(V)1 Form-Fit-Function Interface Lifetime Contractor
2:15 Case Study: Current PBL Issues, Trends And Concerns...A
Support (FLICS) Program is a Performance Based Logistics (PBL)
Government Industry Perspective
Recently PBL has received some bad press due to misunderstandings and
program that guarantees F-15 Radar System performance to USAF
misperceptions on what PBL is and isn't. The terms PBL and CLS are
requirements. The FLICS program dates back over 10 years and was
being used interchangeably and are causing confusion. Because of this
an early pacesetter for PBL programs within the DoD. In this
there has been a push to limit the length of PBL contracts, recompete
presentation, the Speakers will share their experiences with this very
every few years and require cost reporting on firm fixed priced contracts.
successful PBL program describing the key elements of the program
This presentation will address these and other current real and perceived
and how the contract was structured to produce a win-win-win
PBL issues from both a government and industry perspective.
scenario for the USAF, Boeing, and Raytheon.
Jeffrey Heron
Chuck Dipman
PBL Policy Director, Battle Space Engineering Group
Program Manager
US Naval Air Systems Command (NAVAIR)
F-15 FLICS Program
Gerry Tonoff
Patricia J. Amick
Program Manager for Performance Based Contracting
Deputy Program Manager
BAE Systems
F-15 FLICS Program
3:00 End Of PBL 2010
THE PBL AUDIENCE SURVEY – Find Out What Works And What Doesn’t
The WBR-PBL 2010 team, along with Auburn University is conducting Phase Additionally, as a means of showing our appreciation, we will have a drawing
2 of the 2010 DEFENSE SYSTEM SUSTAINMENT STRATEGY Study. In this at the PBL 2010 conference for an IPOD touch, along with a number of
stage of the project, we are seeking input from experts like you through a brief Auburn University golf shirts for those who complete the survey and send in
online survey. Please note that we will use the information to develop an overall their email to pblsurvey@pbl.com.
picture of defense system sustainment strategy. A major focus in this year’s survey
is culture, decision making, profitability and innovation. From a future publication Please Take the Survey At: http://www.surveymonkey.com/s/3NJF3NL
standpoint, individual company responses will not be identified.
Dr. Wesley Randall of Auburn University will present the results of the
We know you are busy and we appreciate your participation. If you are interested survey at the PBL 2010 Conference. Please turn to page 4 for more details
in this research we will send you a copy of the forthcoming White Paper on about this session.
DEFENSE SYSTEM SUSTAINMENT CHAIN STRATEGY, which summarizes the key
benchmarks related to this survey.
Sponsors: 5

6. About Our Sponsors
Mission focused, career advancing, military friendly – we’re host of industry-leading clients that include:
Bellevue University, the leader in adult learning. Take advantage - Avaya - Motorola - Sony Electronics
of our career-relevant degree programs offered 100% ONLINE. - Boeing - Pratt & Whitney - U.S. Postal Service
DAU-authorized training. Meet DAWIA requirements while earning - Dematic - Samsung - Verizon Wireless
college credit. - Hallmark - Siemens Medical Solutions
- Hamilton Sundstrand - Sikorsky Aircraft- U.S. Marine Corps
- ALLMilitary.com Top 10 School We provide extensive supply chain support for both manufacturing, aftermarket spares
- SOC Member programs, and Repair and Overhaul (R&O) support for many of the defense systems
- Accredited within the US Military which include: F15 (Eagle), F18 (Super Hornet), C17 (Globemaster),
- Located near Offutt AFB, home to USSTRATCOM CH46/47 (Chinook), V22 (Osprey), AH64 (Apache), HH60 (Blackhawk), AV8B (Harrier),
- Experts in military tuition assistance C130 (Hercules), KC135 (Stratotanker), and the F22 (Raptor).
- Full-time VA rep
Providing clients with systematic web-based actionable information and technology-driven
- Credit for military training, CLEP/DSST exams, associate’s degrees, professional
solutions is the cornerstone of New Breed’s industry leadership. The company combines
licenses, certification programs and more
methodical analysis of material flows with the intelligent application of systems to reduce
- ONLINE CON equivalency courses – 090(Coming Soon), 100, 120, 215, 217, 218, 353
and automate process steps – across its clients’ supply chains and within New Breed’s
- 20+ accelerated bachelor’s degree completion programs, 15 master’s degree programs
distribution centers. Our superior operational services have earned New Breed the Boeing
“Performance Excellence Award” three years in a row and the “Supplier of the Year”
New Breed is a privately-held, third party logistics provider, offering value-
award in the Aerospace Support category.
added and information technology-focused supply chain solutions for
warehousing and distribution, transportation management, returns New Breed’s infrastructure consists of more than 50 distribution center operations across
management, refurbishment and repair, aftermarket & service parts management & millions of square feet of ISO 9001:2008, AS9100 and AS9120 quality certified
delivery, manufacturing support, materials management, and supply chain consulting. operations; with more than 7,000 employees including 500 logistics, IT, and engineering
New Breed’s reputation for excellence with implementation and operation of large professionals; and information technology applications that are unprecedented in the
comprehensive programs that transform their clients’ businesses has earned New Breed a logistics industry.
About Our Media Partners
The Aerospace & Defence Network is a fast growing business information Logistics Online serves the information needs of engineers, planners,
platform. Every working day more than 45,000 people worldwide are using our operational and financial managers, business executives, consultants, elected
Daily Headlines service and every month our website receives over 250,000 page officials, government personnel and others who are involved in the industry.
views. We present our users the latest Aerospace & Defence news, Events information, and Reflecting the dynamic and interactive character of the Internet, our community site is the most
Contact information on companies and organizations. convenient source of technical, operational, product, management and regulatory information
available for the industry.
The Army's Premier Provider of Materiel Readiness is the AMC
approved publication 100% dedicated to telling the story of the Army Military Logistics Forum is the publication of record for the military
Materiel Command. Content is provided by staff within AMCOM, CECOM, TACOM, RDECOM logistics community. We detail every aspect of the supply chain from
Joint Munitions and SDDC plus some of the leading defense writers in the country. Check out the contracting and acquisition, development, life cycle management, reset and recap, asset
publication to learn everything you need to know about AMC. management, and process improvement from factory to fort and beyond. Congress, senior
Pentagon leadership, the service’s logistics communities and the logistician in theater all turn to
The Council of Logistics Engineering Professionals (CLEP) is a organization of MLF.
members whose common goals are to bring logistics engineers together for the
purpose of discussing, learning and coordinating activities of the technical, scientific RFID Solutions Online is the premier sourcing site for the RFID industry.
and related engineering principles. CLEP’s mission is to mentor, educate, share Use our supplier directory, product showcase, and offline search service to
knowledge and ideas and to advance the profession of logistics engineering with its members and expedite your discovery of new products and services. Our goal is to help buyers, like you, identify
throughout the logistics community and to disseminate the interdisciplinary principles of logistics and select suppliers.
supportability to industry and government
The Mission of SIA is to create a forum where service partnerships are made and
Defense Daily - The Daily of Aerospace and Defense business transactions are completed and to serve as a forum where every member
Only Defense Daily delivers the business leads and market intelligence you can enhance their business and to take collective action for the betterment of the
need to stay competitive! With reporters based at the Pentagon and on Capitol Hill, Defense Daily industry whenever necessary. SIA promotes an open environment of interdependence
is the aerospace/defense industry’s premiere news source. With 40+ years in publication, Defense & co-operation between manufacturers, independent servicers and users by providing value-
Daily is the only daily covering business news in land, sea, air, and space programs in the global adding solutions for customers. For information on SIA and the annual Executive Summit held
defense marketplace. each March at the Mirage go to their website at www.servicenetwork.org or call 619-221-9200.
Defense Logistics: Supporting the Warfighter is a special edition distributed Supply & Demand Chain Executive is the executive's user manual for
as a supplement to The Year in Defense. Published by Faircount Media Group, successful supply chain transformation, utilizing hard-hitting analysis,
Supporting the Warfighter provides an in depth top-to-bottom analysis of the viewpoints and unbiased case studies to steer executives and supply
business of supplying our warriors. Having published a special edition for the DLA in 2006, management professionals through the complicated, yet critical, world of supply and demand
Faircount will continue its on-going relationship with the DLA for the next several years, chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.
culminating in the authorized 50th commemorative edition in 2011 for the agencies golden
anniversary. SupplyChainBrain is the world’s most comprehensive supply chain
management information resource. In addition to providing complete
Defense Update International magazine provides an online resource for coverage of all fundamental supply chain principles, SupplyChainBrain
military professionals and enthusiasts. With frequently updated news feed identifies emerging trends, strategies and best practices, forward-thinking ideas, cutting-edge
covering news and analysis on modern military & aerospace technology, solutions and the latest innovations - and continues to write and report on these as they evolve
Defense Update discusses the different aspects of modern defense technology, from combat and mature. SupplyChainBrain is for the high-level executive concerned with managing risk,
systems, to defense business and financial news. Defense Update is tailored for professionals. aligning the supply chain with corporate planning, achieving competitive advantage, balancing
Among the tools available to our readers are the extensive, up-to-date events calendar, customer demands with the need to control cost, and improving the bottom line. The industry’s
comprehensive product coverage, a military theme bookstore, job center, and more. most experienced staff and many well respected content partners offer executive decision-makers
a synthesis of many minds, singularly focused and delivered in the medium they choose.
GoingToMeet.com is your preferred website for it is an efficient guide to the most www.supplychainbrain.com
relevant, recent global events. It links you to the event's website, thus letting you
know how you may participate (e.g. speaker, presentor, exhibitor). And a contact us The Supply Chain Council, a global non-profit association, is the developer and
menu allowing you to communicate with event organizer or GTM. continuous innovator of the Supply Chain Operations Reference (SCOR®)
Model. SCOR® is the industry-leading process reference model used by hundreds
Inbound Logistics’ mission is to provide today’s business logistics managers the of companies to make rapid and dramatic improvements in supply-chain performance.
information and expertise they need to speed cycle times, reduce inventories and get Information about the Supply Chain Council is available at www.supply-chain.org
closer to their markets and customers. By pairing old and new media, Inbound
Logistics’ editorial delivers the most up-to-date supply chain information to help readers discover Supply Chain Market is the premier sourcing site for the supply chain
and create wealth for their companies. industry. Use our supplier directory, product showcase, and offline search
Effectively managing inbound logistics enables today’s transportation and business logistics service to expedite your discovery of new products and services. Our goal is
managers to work collaboratively to reduce inventory, produce and distribute more efficiently, to help buyers, like you, identify and select suppliers.
increase quality serve customers faster and speed the cash-to cash cycle.
6 Register Today! Call: 1-888-482-6012 or 646-200-7530 Fax: 646-200-7535 Email: pbl@wbresearch.com Web: www.pblusa.com

7. Registration Information
The PBL 2010 Solutions Zone
Performance Based Logistics 2010 Pricing Optimize your time at PBL 2010 by visiting
Register and Register and Register and the PBL Solutions Zone. The Solutions Zone
Qualified Military and pay in full by pay in full by pay in full features companies that provide results
5/14/2010 to 6/24/2010 to after 6/24/2010 oriented business practices to help you
Government Agencies achieve mission readiness through
get $200 off get $100 off
performance based logistics. For your
Main Conference Days + Acquisition Summit convenience, the networking activities at
(July 26-28,2010) $1,349 $1,449 $1,549 PBL 2010, including breakfasts, coffee
breaks and receptions are now centrally
Main Conference Only (July 27-28, 2010) $899 $999 $1,099 located in the PBL Solutions Zone.
Acquisitions Summit Only (July 26, 2010) $549 $549 $549
As PBL 2010 is not a tradeshow, there will
VIP Package: $250- (Select any package above and for an additional $250 gain access to select audio only be a limited number of booths
presentations from this event*) available. To secure premium exhibition and
speaking opportunities, call or email Seth
CD ROM ONLY: $580- (Gain access to select audio presentations from this event*)
Weisleder at +1 (646) 200 7493 or at
sweisleder@wbresearch.com.
Register and Register and Register and
pay in full by pay in full by pay in full
Qualified Manufacturers 5/14/2010 to 6/24/2010 to after
get $200 off get $100 off 6/24/2010 Hotel and Transportation
Main Conference Days + Acquisition Summit Savings
(July 26-28,2010) $1,399 $1,499 $1,599
Main Conference Only (July 27-28, 2010) $949 $1049 $1,149
Acquisitions Summit Only (July 26, 2010) $549 $549 $549
VIP Package: $250- (Select any package above and for an additional $250 gain access to select audio
presentations from this event*)
CD ROM ONLY: $580- (Gain access to select audio presentations from this event*)
Marriott Crystal Gateway
1700 Jefferson Davis Highway
Solution Provider/Other Standard Rate Arlington, VA 22202
Main Conference Days + Acquisition Summit (July 26-28,2010) $1,935 703-920-3230 Phone
703-271-5212 Fax
Main Conference Only (July 27-28, 2010) $1,290
PBL has procured a special conference rate of
Acquisitions Summit Only (July 26, 2010) $645 $170.00 per night (plus tax). To book your
reservations, call Marriott Crystal Gateway at
VIP Package: $250- (Select any package above and for an additional $250 gain access to select audio 1-800-228-9290 or 703-972-3230 and identify
presentations from this event*) yourself as a Performance Based Logistics attendee.
Rooms are limited and are on a first come, first
CD ROM ONLY: $580- (Gain access to select audio presentations from this event*) served basis, so make your reservations as soon as
possible. After the hotel cut-off date of July
4th, 2010, rooms may still be available, so
inquire with the hotel if you have missed the
cut off date.
PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT!
Amtrak Savings
Can’t make it to Performance Based Logistics or worried that there is too much Amtrak offers a 10% discount off the lowest
information to digest in a few short days at the event? No need to worry. You can available rail fare to Washington, DC Union Station
(WAS) between July 23, 2010 and July 31, 2010.
purchase select audio presentations to share with your entire team. To book your reservations, please call Amtrak at
(800) 872-7245 or contact your travel professional.
Register for the event today and get your VIP package for an extra $250! That’s a Please refer to Fare Code X19C-986 to receive the
10% discount. The convention discount fare
savings of over 40% for the CD ROM! cannot be booked via Amtrak.com. This offer is not
valid on Acela Express service or on the Amtrak
*Presentations available are at the approval of conference speakers. Allow 3-4 weeks after event date for shipping. Auto Train. Offer is valid with Sleeper
accommodations, Business Class or First Class
seating with payment of the full applicable
accommodation charges. Fare is valid on Amtrak
Groups of 3+ register and pay in full as a team and get $100 off the current pricing tier! Northeast Regional service for all departures seven
Contact Bill Penney for more information at 866-691-7771 or bpenney@wbresearch.com days a week, except during holiday blackout dates.
*Discounts apply to Qualified Manufacturers and Military/Government Only. Pricing for all other attendees applies
to: Any solutions provider to Military, Government Agencies or Manufacturers such as software, services,
consultants, etc.
*Pricing for this training conference is fully compliant with ethics guidelines set forth by the Office of General
Counsel.
Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be
subject to cancellation. For every registration received for PBL, WBR will
donate a portion of the registration fee to Smile Train.
For more information about WBR’s involvement with
Smile Train, please visit www.pblusa.com
Sponsors: 7