Digital marketing is a dynamic field that could make your plans obsolete in a matter of minutes. Here are 5 tips to keep your digital marketing strategy on the right track for 2015.
How to Prepare Your Digital Marketing Strategy for 2015
1.
2. 1. Start Automating & Outsourcing
2. Email Marketing is the Future
3. Time for Your Customer Service
to Go Social
4. Testimonials & Reviews
5. Forget 2014
How to Prepare your
2015 Digital Marketing Strategy?
3. 1. Start Automating & Outsourcing
• Review your current system & workflow
• Pareto Principle
Free yourself from that
“80% of work” that produces only “20% of the results”
• Use 3rd
party tools like Zapier & IFTTT
to automate certain processes
Example: Adding a buyer’s email address to your GetResponse
mailing list whenever someone makes a payment via PayPal.
Extra Resource: Social Media Time Management (Top Dog Social Media)
4. 2. Email Marketing is the Future
• Organic reach across the entire digital marketing space is
decreasing rapidly
• Facebook is killing off promotional posts
• Google Authorship is already dead
• Constant social media sweeps to eliminate fake accounts
• Instagram’s recent crackdown on spam
• Facebook is removing Page likes from
inactive & fake accounts
• Email Marketing is the best channel to reach your
target groups and send promotional marketing messages
• Not dictated by social media sites
5. 3. Time for your Customer Service
to Go Social
• Gone are the days when companies could expect customers
to find them if they needed help
• 2015 is an era of reaching out
• Be where your consumers are
• Engage & provide real-time support
• It shows that your company cares.
6. 4. Testimonials & Reviews
• Furnish your websites & social media profiles
with social proofs & testimonials
• With easy access to information, consumers now want to be
pre-sold by themselves before talking to your sales rep.
• Social Media is a great channel to presell
& warm your leads via engagement
• Create a habit of collecting testimonials
from satisfied customers
7. 5. Forget 2014
• Whatever worked in the past might not necessarily work today
• Example: Creating massive backlinks would not get you
top rankings in SERPs anymore
• Remarketing is here to stay
• Create a mult-channel & well-oiled marketing machine
• Redefine your target groups, and evaluate your positioning.
8. http://marketingwithalvin.com
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Alvin Lim is a Digital Marketer from
Singapore who firmly believes in doing
things the smart way. He is currently
working as a Project Director at a local
digital marketing agency.
Email: admin@marketingwithalvin.com
Skype: ethan.alvin