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1. Start Automating & Outsourcing
2. Email Marketing is the Future
3. Time for Your Customer Service
to Go Social
4. Testimonials & Reviews
5. Forget 2014
How to Prepare your
2015 Digital Marketing Strategy?
1. Start Automating & Outsourcing
• Review your current system & workflow
• Pareto Principle
Free yourself from that
“80% of work” that produces only “20% of the results”
• Use 3rd
party tools like Zapier & IFTTT
to automate certain processes
Example: Adding a buyer’s email address to your GetResponse
mailing list whenever someone makes a payment via PayPal.
Extra Resource: Social Media Time Management (Top Dog Social Media)
2. Email Marketing is the Future
• Organic reach across the entire digital marketing space is
decreasing rapidly
• Facebook is killing off promotional posts
• Google Authorship is already dead
• Constant social media sweeps to eliminate fake accounts
• Instagram’s recent crackdown on spam
• Facebook is removing Page likes from
inactive & fake accounts
• Email Marketing is the best channel to reach your
target groups and send promotional marketing messages
• Not dictated by social media sites
3. Time for your Customer Service
to Go Social
• Gone are the days when companies could expect customers
to find them if they needed help
• 2015 is an era of reaching out
• Be where your consumers are
• Engage & provide real-time support
• It shows that your company cares.
4. Testimonials & Reviews
• Furnish your websites & social media profiles
with social proofs & testimonials
• With easy access to information, consumers now want to be
pre-sold by themselves before talking to your sales rep.
• Social Media is a great channel to presell
& warm your leads via engagement
• Create a habit of collecting testimonials
from satisfied customers
5. Forget 2014
• Whatever worked in the past might not necessarily work today
• Example: Creating massive backlinks would not get you
top rankings in SERPs anymore
• Remarketing is here to stay
• Create a mult-channel & well-oiled marketing machine
• Redefine your target groups, and evaluate your positioning.
http://marketingwithalvin.com
Click here for the original blog post
Alvin Lim is a Digital Marketer from
Singapore who firmly believes in doing
things the smart way. He is currently
working as a Project Director at a local
digital marketing agency.
Email: admin@marketingwithalvin.com
Skype: ethan.alvin

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How to Prepare Your Digital Marketing Strategy for 2015

  • 1.
  • 2. 1. Start Automating & Outsourcing 2. Email Marketing is the Future 3. Time for Your Customer Service to Go Social 4. Testimonials & Reviews 5. Forget 2014 How to Prepare your 2015 Digital Marketing Strategy?
  • 3. 1. Start Automating & Outsourcing • Review your current system & workflow • Pareto Principle Free yourself from that “80% of work” that produces only “20% of the results” • Use 3rd party tools like Zapier & IFTTT to automate certain processes Example: Adding a buyer’s email address to your GetResponse mailing list whenever someone makes a payment via PayPal. Extra Resource: Social Media Time Management (Top Dog Social Media)
  • 4. 2. Email Marketing is the Future • Organic reach across the entire digital marketing space is decreasing rapidly • Facebook is killing off promotional posts • Google Authorship is already dead • Constant social media sweeps to eliminate fake accounts • Instagram’s recent crackdown on spam • Facebook is removing Page likes from inactive & fake accounts • Email Marketing is the best channel to reach your target groups and send promotional marketing messages • Not dictated by social media sites
  • 5. 3. Time for your Customer Service to Go Social • Gone are the days when companies could expect customers to find them if they needed help • 2015 is an era of reaching out • Be where your consumers are • Engage & provide real-time support • It shows that your company cares.
  • 6. 4. Testimonials & Reviews • Furnish your websites & social media profiles with social proofs & testimonials • With easy access to information, consumers now want to be pre-sold by themselves before talking to your sales rep. • Social Media is a great channel to presell & warm your leads via engagement • Create a habit of collecting testimonials from satisfied customers
  • 7. 5. Forget 2014 • Whatever worked in the past might not necessarily work today • Example: Creating massive backlinks would not get you top rankings in SERPs anymore • Remarketing is here to stay • Create a mult-channel & well-oiled marketing machine • Redefine your target groups, and evaluate your positioning.
  • 8. http://marketingwithalvin.com Click here for the original blog post Alvin Lim is a Digital Marketer from Singapore who firmly believes in doing things the smart way. He is currently working as a Project Director at a local digital marketing agency. Email: admin@marketingwithalvin.com Skype: ethan.alvin