4. We don’t read. We scan.
The human eye can sharply see only an area of 1-2 degrees,
corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels.
5. You can’t see 2 things at the same time!
Use attention grabbing techniques and be
sure to put the most important thing first.
6.
7. The goldfish: 9 seconds
Humans, in 2000: 13 seconds
Humans, in 2013: 8 seconds
Human attention span
Source: National Center for Biotechnology Information, 2013
8. We are able to see only a zone of ~200px at a time
+
we stay focused for only 8 seconds.
9.
10.
11. | | |
Nowadays, more than 95% of the
visits are not converted
12. Only about 22% of businesses are
satisfied with their conversion rates
Source: eConsultancy
16. 30% of the respondents bought
Consumers initially exposed to limited choices proved
considerably more likely to purchase the product than
consumers who had initially encountered a much larger
set of options.
17. Result:
Consumers initially exposed to limited choices proved considerably more likely to
purchase the product than consumers who had initially encountered a much
larger set of options.
30%
of the respondents bought
3%
of the respondents bought
32. | | |
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