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Coffee with Marketo Director Product Marketing

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© 2014 Marketo, Inc. Proprietary and Confidential Coffee with Marketo Michael Berger Director, Product Marketing
© 2014 Marketo, Inc. Proprietary and Confidential SPEED
© 2014 Marketo, Inc. Proprietary and Confidential BALANCE EASE VS. IMPACT EASY HARD HIGH IMPACT LOW IMPACT A C B
© 2014 Marketo, Inc. Proprietary and Confidential BEWARE THE POWER OF THE CHECKBOX Automation Workflows Automation Workflows Vendor A Vendor B
© 2014 Marketo, Inc. Proprietary and Confidential MULTI-CHANNEL Online Events Email Offline Events Mobile/SMS Social Direct Mail Web
© 2014 Marketo, Inc. Proprietary and Confidential SALES INTELLIGENCE or SALES DISTRACTION VS .
© 2014 Marketo, Inc. Proprietary and Confidential MEANINGFUL MEASURES of SUCCESS Multi- touch ROI Multi-touch Revenue Single-touch Revenue Opportunities Won Conversion Based (Form Fill)
© 2014 Marketo, Inc. Proprietary and Confidential THINK 3 YEARS OUT Landing Pages Emails Reports and Data Workflows
© 2014 Marketo, Inc. Proprietary and Confidential HOLISTIC VIEW Community Ecosystem Product Services
© 2014 Marketo, Inc. Proprietary and Confidential Dangers of a “Good Enough” Marketing Automation Solution

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Coffee with Marketo Director Product Marketing

  • 1. © 2014 Marketo, Inc. Proprietary and Confidential Coffee with Marketo Michael Berger Director, Product Marketing
  • 2. © 2014 Marketo, Inc. Proprietary and Confidential SPEED
  • 3. © 2014 Marketo, Inc. Proprietary and Confidential BALANCE EASE VS. IMPACT EASY HARD HIGH IMPACT LOW IMPACT A C B
  • 4. © 2014 Marketo, Inc. Proprietary and Confidential BEWARE THE POWER OF THE CHECKBOX Automation Workflows Automation Workflows Vendor A Vendor B
  • 5. © 2014 Marketo, Inc. Proprietary and Confidential MULTI-CHANNEL Online Events Email Offline Events Mobile/SMS Social Direct Mail Web
  • 6. © 2014 Marketo, Inc. Proprietary and Confidential SALES INTELLIGENCE or SALES DISTRACTION VS .
  • 7. © 2014 Marketo, Inc. Proprietary and Confidential MEANINGFUL MEASURES of SUCCESS Multi- touch ROI Multi-touch Revenue Single-touch Revenue Opportunities Won Conversion Based (Form Fill)
  • 8. © 2014 Marketo, Inc. Proprietary and Confidential THINK 3 YEARS OUT Landing Pages Emails Reports and Data Workflows
  • 9. © 2014 Marketo, Inc. Proprietary and Confidential HOLISTIC VIEW Community Ecosystem Product Services
  • 10. © 2014 Marketo, Inc. Proprietary and Confidential Dangers of a “Good Enough” Marketing Automation Solution