4. Who Are Storytellers?
You’ve been a story teller since you were a child
What stories did you tell yourself?
Where were they set?
Who did you share the stories with?
Who were you in your stories?
How did your stories end?
9. Point of View
Whose story is it?
Who is telling it?
Is there a narrator?
Who is the audience?
How familiar are the audience with
the characters
the location
12. Customers As Audience
Less Sell More Tell
How do you fit into their world?
What do you do for them?
What does their world look like without you?
How is life different with you in their world?
13. People Not Brands
Storytelling is a human activity
Businesses don’t tell stories
Stories build connections
Storytelling is not selling
14.
15. Stories In Marketing
Stories ARE Content Marketing
Stories ARE long-tail
Stories ARE hard to do right
Stories ARE increasingly important
Stories ARE NOT selling
Stories ARE NOT PR
Stories ARE NOT about you
16. Planning A Story
Why are you telling it?
How will it be delivered?
Who will create it?
Topic
Follow-up
23. Death of a story
Plagiarism
Ridicule
Advertorial
“Sponsored” stories
Poor writing
24. A Happy Ending
Tell stories you love
Tell them often
Commit to the dialog
Accept criticism and learn to grow
A good story is art
Enjoy the experience