Cut Through the Noise with Engaging Email Marketing

•

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Marketo

Tecnología Empresariales

Cut Through the Noise
with Engaging Email
Marketing
Tuesday, October 15
sponsored by::

Moderator
Kate Maddox
Executive Editor
BtoB Magazine

Panelist
Matt Zilli
Senior Product Marketing Manager
Marketo

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Marketo Proprietary and Confidential

INFORMATION

ABUNDANCE

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Shift of Power
Information Scarcity
Selfeducation

Sales Engagement
Sales

Information Abundance
Self-education

Sales
Engagement

Marketing

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Marketo Proprietary and Confidential

Interruptive Marketing

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Hi, are you ready to buy?
Hi, now are you ready to buy?
Hi, how about now?
Hi, you must be ready to buy?
Hi again, are you ready to buy?
What about now?
Seriously, not ready yet?
Hi, are you ready to buy?

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Marketo Proprietary and Confidential

Customers are Saturated

•
•
•
•

60% have a negative opinion of marketing
61% feel amount is out of control
65% feel constantly bombarded
59% feel marketing has very little
relevance

Source: Yankelovich Partners
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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Why Email?
58% of adult Americans check
email first thing in the morning
77% of consumers prefer to
receive permission-based
marketing communications
through email

- MarketingSherpa 2013 Email Summit

Email generates nearly a 2X
return compared to other
channels
- DMA & Smart Data Collective

- Waldow Social

64% of companies expect
investment in email marketing to
increase in 2013
- MarketingSherpa 2013 Benchmark Report

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Marketo Proprietary and Confidential

1. Listen (at scale)

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Marketo Proprietary and Confidential

2. Converse Across Channels

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Marketo Proprietary and Confidential

3. Relevant

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Marketo Proprietary and Confidential

More Targeted Sends are More Engaging
400

Engagement Score

350
300
250

200
150
100
50
0
100

1000

Source: Marketo research
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© 2013 Marketo, Inc.

10000

Email Delivered
Marketo Proprietary and Confidential

100000

4. Over the Entire Customer Lifecycle
Awareness
Leads

Prospects
Opportunities
Customers
Retain
Grow
Leverage

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Marketo Proprietary and Confidential

Behaviors Tell Us A Lot About Interests

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Marketo Proprietary and Confidential

Email integrated with…

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Marketo Proprietary and Confidential

Actions Matter – EMAIL
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Actions Matter – SOCIAL
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Actions Matter – WEB

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Actions Matter – TRANSACTIONS

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Marketo Proprietary and Confidential

Triggered
Engagement
Open %

57%

Click to Open % 37.1%

Click to Open % 23.4%

59%

Click %

Click %

147%

12.6%

Open %

Lift
21.7%

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© 2013 Marketo, Inc.

34.0%

Standard
Nurture

Marketo Proprietary and Confidential

5.1%

Social Engagement vs. Spend

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Marketo Proprietary and Confidential

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Test & Tune With Social Funnel Metrics

JumpStart Tour
Referral Results
as of 6/13/2013

• 280 participants
shared (15%)
• 15 qualified for
sweepstakes
• 144 incremental
registrations
• 7.4% increase in
registrations
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Marketo Proprietary and Confidential

Traditional vs. New
• 45% of Social network users have purchased or asked
for something as a result of receiving direct mail

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Traditional vs. New
• 45% of Social network users have purchased or asked
for something as a result of receiving direct mail

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Marketo Proprietary and Confidential

Direct Mail

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Package is Automatically Sent

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Marketo Proprietary and Confidential

Upon Delivery: Personalized Email Sent,
Tasks Created for Call

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© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Why Direct Mail?

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Exact Target 2012 Channel Preferences Survey, February 2012
© 2013 Marketo, Inc.

Marketo Proprietary and Confidential

Welcome! Here’s what to expect
Check out this article
Here’s a cool video
See our latest offering
Share this with friends
Here’s what others like!
Download our new book
Happy birthday
Hi, are you ready to buy?
More cool content
Join us at our event
You like X, check out Y
Fun ways to learn more
Take this survey
You haven’t bought yet, here’s a 10% discount
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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Real Time Object Detection Using Open CV

Khem

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Cut Through the Noise with Engaging Email Marketing

1. Cut Through the Noise with Engaging Email Marketing Tuesday, October 15 sponsored by::

2. Our Sponsors

3. Moderator Kate Maddox Executive Editor BtoB Magazine

4. Housekeeping Submit Questions

5. Housekeeping Download Slide Decks

6. TWEET #B2BWC

7. CUT THROUGH THE NOISE

8. Panelist Matt Zilli Senior Product Marketing Manager Marketo

11. Shift of Power Information Scarcity Selfeducation Sales Engagement Sales Information Abundance Self-education Sales Engagement Marketing Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

13. Hi, are you ready to buy? Hi, now are you ready to buy? Hi, how about now? Hi, you must be ready to buy? Hi again, are you ready to buy? What about now? Seriously, not ready yet? Hi, are you ready to buy? Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

14. Source: Adbusters, 2011

15. Customers are Saturated • • • • 60% have a negative opinion of marketing 61% feel amount is out of control 65% feel constantly bombarded 59% feel marketing has very little relevance Source: Yankelovich Partners Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

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17. Engaging Email Marketing Cut through the noise by engaging individuals in a dialogue that connects them emotionally with your brand Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

18. Why Email? 58% of adult Americans check email first thing in the morning 77% of consumers prefer to receive permission-based marketing communications through email - MarketingSherpa 2013 Email Summit Email generates nearly a 2X return compared to other channels - DMA & Smart Data Collective - Waldow Social 64% of companies expect investment in email marketing to increase in 2013 - MarketingSherpa 2013 Benchmark Report Page 18 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

22. More Targeted Sends are More Engaging 400 Engagement Score 350 300 250 200 150 100 50 0 100 1000 Source: Marketo research Page 22 © 2013 Marketo, Inc. 10000 Email Delivered Marketo Proprietary and Confidential 100000

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33. Test & Tune With Social Funnel Metrics JumpStart Tour Referral Results as of 6/13/2013 • 280 participants shared (15%) • 15 qualified for sweepstakes • 144 incremental registrations • 7.4% increase in registrations Page 33 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

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41. What’s the Payoff? • Build brand awareness and affinity • Identify highest value prospects and customers • Quickly convert opportunities • Build long-term loyalty and advocacy …all contributing to greater revenue Page 41 © 2013 Marketo, Inc. Marketo Proprietary and Confidential

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Cut Through the Noise with Engaging Email Marketing

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