Market Research Industry : Mobile Healthcare Market network operators also view mHealth Market as a lucrative opportunity for the monetization of their mobile connectivity services. Given that most operators have established themselves as reputable consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer bases.
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2. DESCRIPTION
With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is rapidly
gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend.
As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile
healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of
mobile communications technology & devices to enhance access to healthcare information, improve distribution
of routine and emergency health services and provide diagnostic services.
Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile
connectivity services. Given that most operators have established themselves as reputable consumer brands,
they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer
branded or co-branded end-to-end mHealth solutions to their customer bases.
In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities
to securing the supply chain and, in the battle against counterfeit drugs.
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3. DESCRIPTION
Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for nearly $9
Billion in 2014 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS
Research estimates further growth at a CAGR of nearly 40% over the next 6 years.
This report presents an in-depth assessment of the global mHealth market. In addition to covering key market
drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies
and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from
2013 till 2020. Historical revenue figures for 2010 – 2012 are also presented. The forecasts and historical
revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5 ecosystem
player categories, 6 geographical regions and 34 countries.
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4. DESCRIPTION
Key Findings:
The report has the following key findings:
Driven by the thriving ecosystem, SNS Research estimates that mHealth market will account for nearly $9
Billion in 2014 alone
Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates
further growth at a CAGR of nearly 40% over the next 6 years
The widespread availability of high speed connectivity has opened up considerable opportunities for advanced
mHealth applications such as remote video consultation
Besides video applications, mobile network operators are also eyeing on other latency & bandwidth sensitive
mHealth applications to capitalize on their recent LTE infrastructure upgrades. For example London’s Air
Ambulance uses EE’s LTE network for navigational support
mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to
securing the supply chain and, in the battle against counterfeit drugs
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5. DESCRIPTION
Key Questions Answered:
The report provides answers to the following key questions:
What are the key applications of mHealth?
How is the mHealth value chain structured and how will it evolve overtime?
What opportunities does mHealth offer to mobile network operators,healthcare service providers,
pharmaceutical companies and other players in the value chain?
What strategies should mobile network operators, wireless infrastructure & device OEMs, healthcare service
providers, pharmaceutical companies and application developers adopt to capitalize on the mHealth
opportunity?
How big is the mHealth market, and how much revenue will it generate in 2020?What will be the installed base
of mHealth M2M connections in 2020?
What particular submarkets does the mHealth ecosystem constitute?
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6. TABLE OF CONTENT
1 Chapter 1: Introduction 14
1.1 Executive Summary 14
1.2 Topics Covered 16
1.3 Historical Revenue & Forecast Segmentation 18
1.4 Key Questions Answered 21
1.5 Key Findings 23
1.6 Methodology 24
1.7 Target Audience 25
1.8 Companies & Organizations Mentioned 26
2 Chapter 2: An Overview of mHealth 33
2.1 What is mHealth? 33
2.2 The Evolution from eHealth to mHealth 33
2.3 Telemedicine 34
2.4 Health Informatics 34
2.5 The mHealth Business Case 35
2.6 Key Market Drivers 35
2.6.1 Increasing Penetration of Smartphones & Tablets 35
2.6.2 Proliferation of Mobile Broadband Networks 38
2.6.3 The Rise of Chronic Diseases 39
2.6.4 Growing mHealth Applications: Reduction in Lead Time 39
2.6.5 Government & Regulatory Initiatives 40
2.6.6 Physicians at Forefront of Mobility Adoption 40
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