While email marketing continues to grow, direct mail remains a popular form of communication. Surveys show that 90% of people couldn't live without their letterbox and 46% believe a world without print would be worse. Door drop volumes in the UK increased from 6.9 billion in 2011 to 7.2 billion in 2012, a 3.5% rise. Direct mail has higher response rates than email, with 3.4% for existing customers versus 0.12% for email. Direct mail is also seen as more vital for B2B companies, with 36% using it versus 20.5% of B2C companies.

1. LETTERBOX LOVE: WHY THE DIRECT
MAIL INDUSTRY IS GROWING
Snail mail is often used as a whipping boy when compared to email
marketing. But ignore its strengths at your peril – because recent surveys
show that we, the public, still love our letterboxes...

2. While email marketing continues to gain ground, traditional snail mail
remains a much-loved form of communication according to the From
Letterbox To Inbox survey by the DMA.
Any marketer who chooses to focus their direct
marketing lists on a purely digital solution
could be missing out. According to the
survey...
www.marketscan.co.uk

3. 90%
of us couldn’t live without our letterbox.
www.marketscan.co.uk

4. 46%
of us believe a world without print would be worse than today’s.
www.marketscan.co.uk

5. Our love for the letterbox is reflected by the 19th Annual Door Drop
Industry Report 2013:
UK door drop volumes have swelled
from 6.9 billion in 2011 to 7.2
billion in 2012.
www.marketscan.co.uk

6. That’s a
www.marketscan.co.uk
3.5%
increase.

7. And as drop volumes have grown so have the ROIs of direct mail year-on-year over the
past decade, outperforming email marketing:
3.4%
direct mail’s response rate for
direct mail to existing customers
www.marketscan.co.uk
VS
0.12%
for email.

8. According to the DMA’s Putting A Price On Direct Marketing 2012 report, businesses
engaged in B2B marketing see direct mail as more vital to their success than
companies engaged in B2C marketing:
36%
www.marketscan.co.uk
of B2B companies who use direct mail

9. vs.
20.5%
www.marketscan.co.uk
of B2C companies who use direct mail.

10. Because ROI and response rates are so high for B2B direct mail, marketers see it as
an imperative part of their marketing strategy.
4 in 5
companies allocate funds from their
direct marketing budget for their B2B operations.
www.marketscan.co.uk

11. REMEMBER:
As a nation, we still love snail mail.
UK door drop rates are on the
increase, not in decline.
Direct mail has been proven to
outperform email marketing, especially
when combined with targeted direct
mail marketing lists.
B2B companies see direct mail
as more effective than their B2C
counterparts do.
www.marketscan.co.uk

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www.marketscan.co.uk