MarketXpander provides B2B marketing and lead generation services focused on ISVs and SaaS companies. They generate sales leads through inbound and outbound marketing campaigns, nurture leads through content marketing and automation, and recruit channel partners. MarketXpander implements marketing automation tools and CRMs to increase leads, sales productivity, and conversion rates for their clients. Their services blend strategy, sales talent, processes, and technology to deliver sales results for clients.

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B2B Marketing and Lead
Generation Services
Your Revenue Acceleration Partner
www.MarketXpander.com

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What we do?
 Implement and scale your Revenue Acceleration
initiatives
 Focus on serving ISVs and SaaS companies
 Generate sales outcomes for our clients by applying
technology, industrialization of processes and
exceptional sales talent.

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How we do?
 Create, Execute and Improve a marketing plan that
generates steady stream of high quality leads
 Nurture & Manage Leads and pass to sales when they
are sales ready
 Recruit the right channel partners across geographies
 Handle the technology and data that is required to
automate marketing & sales

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MarketXpander Services
Partner Channel
Lead Generation Lead Nurturing
Development
Platform for
Sales &
Marketing

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Lead Generation
What we do?
Generate New Sales Leads through Inbound and Outbound
Marketing Campaigns
How we do?
 Contact Discovery and Market Research
 Teleprospecting
 Content Marketing
 E-mail Marketing
 Lead Generation through Social Media
 Lead Generation through Organic and Paid Search
Outcomes we produce
 Increase Number of Qualified Leads
 Increase in Lead to Customer conversion ratio
 Increased sales productivity

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Lead Management and Nurturing
What we do?
• Handle inquiries and prevent leakage
• Nurture leads till they become sales-ready
• Lead Qualification
• Marketing Automation Implementation
How we do?
 Automated Nurturing
 Lead Scoring on web and social media
 Tele-nurturing
 Content Marketing
Outcomes we produce
 Increased conversion of enquiries to leads
 Increased number of Qualified Leads
 Increased sales productivity

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Partner Channel Development
What we do?
Identify and Recruit the right Channel Partners
How we do?
 Market Research
 Teleprospecting
 E-mail Marketing
 Connecting with Partners through Social Media
Outcomes we produce
 Increased Partner Channels in target geographies

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Technology for Sales & Marketing
What we do?
• Marketing Automation Tool Implementation & Support
Pardot, Hubspot, ClickDimensions
• CRM Implementation, Customization, Integration and Support
SalesForce, Microsoft Dynamics CRM, Sugar CRM
• Sales & Marketing Data Quality Services
• Sales & Partner Portal Development
Outcomes we produce
 Increased # of Leads
 Increased Sales Productivity

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Engagement Steps
Client Plan and
Discovery Define
Establish Execute,
Strategy Measure,
Improve
4-6 weeks

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Client Discovery
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
 Understanding revenue model
 Learn about your customers, value proposition
 Your customers’ buying process; buyers, influencers, users
 Current sales & marketing process; Org Structure
 Analysis of historical sales & marketing results
 Plan and execute a Pilot Project for 2-4 weeks to ‘test
waters’ and establish reliable framework for Execution

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Establish Strategy
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
 Review what worked in Pilot and create a detailed report
on the findings, observations and ideas generated
 Learn Client’s business plan & marketing budgets
 Co-develop Strategy and scope out MarketXpander’s
possible contribution
 List key metrics that MarketXpander will be responsible for

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Plan and Define
Execute, Me
Client Establish Plan and
asure, Impro
Discovery Strategy Define
ve
 Process Definition and implementation roadmap
 Create detailed execution plan
 Agree on ground rules and governance
 Develop in-depth training plan for team members
 Set up Technology Infrastructure – CRM and Marketing
Automation

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Execute, Measure & Improve
Execute, Me
Client Establish Plan and
asure, Impro
Discovery Strategy Define
ve
 Team Building & Training
 Prospect Data Discovery & development
 Create and Execute Marketing Campaigns
 Response Handling
 Weekly Reports
 Measure and Improve

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Team and Pricing Model
Typical Team Members
• Market Researchers
• Tele-prospecting Professionals
• Content Writers
• Marketing Campaign Managers
• Technical Resources
Pricing
 Base Fees for Effort
 Fees for outcomes signed up by MarketXpander

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Why MarketXpander?
 Our services blend the right strategy, sales talent, process and
technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs +
governance
◦ Technology = CRM + marketing automation + analytics + automated
web research
 We sign-up for delivering sales results
 Cost Benefits attributed to global service delivery

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MarketXpander Clients
ISV & SaaS Clients Technology Solutions
Financial Services/Education

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Write to us
info@MarketXpander.com
Find Us:
http://www.MarketXpander.com
http://twitter.com/MarketXpander
http://www.linkedin.com/companies/marketxpander-services
Meet Us:
#14 & 15, Krishna Reddy Colony, Domlur Layout, Bangalore, India
Call Us
India Phone: +91 080-6547 2596
US Phone: +1 678 608 3550