Presentation by Mark Fletcher to Australian Newsagents' Federation conference, May 2008, Gold Coast, Australia.

1. What do we stand for?

2. Building the newsagency of the future… Becoming an entrepreneurial newsagent.

6. What do we stand for?

11. Who needs magazines? When you can have a conversation For every 1 magazine, more than 100 blogs

28. New newspapers?

35. Source: Dr Piet Bakker, March 2008

39. Books

42. Social media

43. Old media versus social media

49. Greeting cards

52. Electronic Vouchers, Recharge

53. Australia Mobile Telephony Market Summary (Direct Market) AU$2 billion Face Value Market – Generating Potential of $40M Net Revenues

54. A mistake we cannot repeat

56. Smart recharge selling Passive vs. Active Recharge POS enabled: prompts on point of sale screen, prompts on receipts Intelligent up-sell based on purchase, actively offering up-sell deals Integrated to whole of business! Easier selling from greater enjoyment by retail staff .. POS Counter intuitive Less counter disruption, less wait time Up sell prompts during the sale – i.e. a gift card purchase Turning the mobile carrier / retailer relationship into a partnership.

57. Other categories

62. What do we stand for?

63. News from the last seven days

71. “ Yes, print is a burden. It’s expensive to produce for it. It’s expensive to manufacture. It’s expensive to deliver. It limits your space. It limits your timing. It’s stale when it’s fresh. It is one-size-fits-all and can’t be adapted to the needs of each user. It comes with no ability to click for more. It has no search. It can’t be forwarded. It has no archive. It kills trees. It uses energy. It usually brings unions. And you really should recycle it. Wow, when you think about it, print sucks. Jeff Jarvis, BuzzMachine

78. What do we stand for?

79. Where are we at today Here’s what we know…

88. The newsagents of the future will be entrepreneurial They will stand for something

89. Being entrepreneurial: inside

90. Being entrepreneurial: inside

95. What do we stand for?

99. Our future is up to us We begin by quitting as victims, process workers, lemmings and sign up as entrepreneurs, willing and happy entrepreneurs.

101. We begin building the future by forgetting the past We begin by quitting as process workers and signing up as entrepreneurs, willing and happy entrepreneurs.

104. How often magazines are sold alone: basket data 40% 59% 48% Transport 60% 68% 75% Copying 56% 61% 68% Stationery 46% 51% 61% Tobacco 55% 61% 68% Lotteries 56% 61% 64% Cards 26% 37% 22% Partworks 49% 63% 58% Magazines 59% 73% 75% Newspapers Rural High St Centre

105. Weekly title sales decay

106. Being entrepreneurial is a risk with the potential for excellent rewards Good data drives good decisions

108. Are we process workers of business people? This is what it comes down to, it is what will separate newsagents from newsagents.

109. What do we stand for?

110. mag nation

111. Browns at Burnside, SA

112. Patterson Road News & Tatts

113. Sophie Randall