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How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce
- 1. Make More Money With
a SWOT Analysis
Shingle Springs Chamber of Commerce
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 2. SWOT = ?
Strengths: What are you doing right?
Weaknesses: What are you doing wrong?
Opportunities: What deserves your time,
energy and attention?
Threats: Where are you vulnerable?
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 3. Move at the Speed of Instruction
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 4. Move at the Speed of Instruction
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 6. My SWOT Case Study
Item Cameron Park Computer Services
Strengths Locally owned
Great reputation
Professional certifications
Weaknesses One-man show
Too much time in the car
Vulnerable to customers’ cash flow challenges
Opportunities Lawyer client wants to change his Internet and phone
Networks built 2003-2006 need hardware refresh
Seven speeches scheduled in seven weeks
Threats New construction slowdown in El Dorado County
Local corporations are downsizing
Everybody is a rocket scientist
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 7. Social Media is Stupid
according to Dave the landlord
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 8. Social Media is Stupid
according to Dave the landlord
Before Social Media
“I don’t have time”
“Former girlfriends might find
me”
Vacant office space
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 9. Dave’s Social Media SWOT Analysis
Item Dave the Landlord
Strengths Beautiful/professional office space
Conference room
Professional location in EDH Business Park
Weaknesses Landlord duties are a distraction
Mortgage on vacant space
One-man show
Opportunities Self-employment on the rise
Increasing demand for shared office space
Professional connections already use LinkedIn
Threats Competition
Tenants…might pay the rent on time and might not
Rising overhead
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 10. Social Media is Stupid
according to Dave the landlord
Before Social Media After Social Media Embrace
“I don’t have time” LinkedIn addict
“Former girlfriends might find
me”
Vacant office space 3 new tenants
$1000-$1400 in monthly rents
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 11. Is it a success story?
goal: finding tenants
What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 13. Where Did I Get This Content?
for more information
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 14. SWOT Analysis
I wish it was my creation
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 15. Pete Lazowski’s SWOT Case Study
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 16. Pete Lazowski’s SWOT Case Study
before
Item Pete’s Plumbing
Strengths Locally owned
Great reputation
Long list of satisfied clients
Weaknesses Social networking = ?
Yellow pages marketing
No computers in the office
Opportunities New development
Remodeling is on the upswing
SBA Loans
Threats Big box retailer has plumbers
Others use computers
Unreliable cash flow
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 17. Pete Lazowski’s SWOT Case Study
after
Item Pete’s Plumbing
Strengths Locally owned
Great reputation
Long list of satisfied clients
New computers in the office
Weaknesses Social networking = ?
Yellow pages marketing
Opportunities New development
Remodeling is on the upswing
SBA Loans
Threats Big box retailer has plumbers
Others use computers
Unreliable cash flow
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 18. Is it a success story?
goal: business continuity
What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 19. A SWOT Case Study for You
introspection (4 minutes)
Item Your Business
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 20. SWOT = ?
Strengths: What are you doing right?
Weaknesses: What are you doing wrong?
Opportunities: What deserves your time,
energy and attention?
Threats: Where are you vulnerable?
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 21. A SWOT Case Study for You
audience participation
Item Your Business Today’s Prominent Themes
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 22. You Did It
you’re awesome
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
- 23. Easy to find me? Yes!
Web: www.wewillfixyour.biz
Facebook: www.facebook.com/fixyourbusiness
Twitter: www.twitter.com/markgermanos
LinkedIn: www.linkedin.com/in/markgermanos
YouTube: www.youtube.com/user/markanthonygermanos
Printed Book: www.escapethecubiclebook.com
Digital Book: www.escapethecubicle.biz
Phone: 530-677-8864
E-mail: mark@markanthonygermanos.com
©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864