Certified Blog and Social Media Entrepreneur Program - Module 2 Final Presentation

INTRAMUROS BLOGGERS
CHALLENGE 2012
Module 2 Final Presentation | February 6, 2012
© Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program

PART 1: CAMPAIGN
1.1 Objective
1.2 Strategies
1.3 Performance Indicators
1.4 Campaign Brief
1.5 Type of Engagement
1.5.1 Blog Marketing for Teenage Hackers
1.5.2 Marketing for Cashless Innovators
1.5.2.1 Events Marketing for Cashless Innovators (Bloggers)
1.5.2.2 Sponsorship Marketing for Cashless Innovators (Sponsors)
1.5.3 Social Media + Word of Mouth Marketing for Disruptive Divas
1.6 Messages Tones
1.7 Keywords/Mandatory Elements
1.7.1 Mandatory Element for Pre-Qualifying Entries
1.7.2 Mandatory Element for the Food Blog Challenge
1.7.3 Mandatory Element for the Travel Blog Challenge
1.7.4 Mandatory Caption for the Photo Challenges

PART 1: CAMPAIGN (cont’d)
1.8 Guidelines on Photos
1.9 Social Networks
1.10 Types of Bloggers to Tap
1.11 List of Bloggers to Tap
1.12 Timeline
1.13 Mechanics
1.13.1 Food Blog Mechanics
1.13.2 Travel Blog Mechanics
1.13.3 Photo Mechanics
1.13.4 People’s Choice Award for Best Restaurant Photo
Mechanics
1.13.5 People’s Choice Award for Best Travel Photo Mechanics
1.14 Support Requirements & Sponsors

PART 2: ANNOUNCEMENT
2.1 Call for Donors and Sponsors
2.2. Let the Challenges Begin
2.3 Food Blog Challengers
2.4 Travel Blog Challengers
2.5 Food Blog Mechanics
2.6 Travel Blog Mechanics
2.7 Sponsorship Letter Screenshot
2.8 Pinoy Blogger Post

PART 3: EXECUTION
3.1 Food Blog Challenge
3.2 Travel Blog Challenge

PART 4: RESULTS
4.1 Blog Pageviews
4.2 Facebook Likes
4.3 Blog Outputs
4.4.1 Food Blog Challenge Survey Result
4.4.2 Travel Blog Challenge Survey Result
4.5 Small Victories

PART 5: CHALLENGES & LEARNINGS
4.1 Timeline
4.2 Sponsorships
4.3 Bloggers

1.1 OBJECTIVE
 To raise awareness for Intramuros as a major tourist
spot in the Philippines using online social media
 To promote IntramurosManila.Asia as a blog
dedicated to raising awareness for Intramuros

1.2 STRATEGIES
 To encourage more bloggers, as online influencers, to
blog about Intramuros through a blogging event +
competition
 To tap blogs and their social media extensions as
“blog-kadas” of IntramurosManila.Asia
 “blog-kadas” – inspired by the Filipino word “barkada”
which means group of friends

1.3 PERFORMANCE INDICATORS
 Increase in Pageviews for IntramurosManila.Asia
 Increase in Facebook fans for IntramurosManila.Asia

1.4 CAMPAIGN BRIEF
Intramuros Bloggers Challenge 2012 is a campaign created by
IntramurosManila.Asia to promote tourism in Intramuros, the Walled
City of the Philippines. IBC 2012 is divided into 2 main challenges
+ 1 bonus challenge: Food Blog Challenge & Travel Blog
Challenge + Photo Challenge. The big idea is to let the bloggers
experience Intramuros through (Food) a one-night free dinner in
Barbara’s Restaurant, the only restaurant in the Philippines that
holds daily cultural presentations during dinner, and through
(Travel) a one-day walking tour with highly recommended tour
guides in Intramuros. After the event, the bloggers shall be
required to submit blog posts and photos serving as their entries
to the challenges.

1.5 TYPES OF ENGAGEMENT
 Blog Marketing for Teenage Hackers
 Events Marketing for Cashless Innovators
 Social Media and Word-of-Mouth Marketing for
Disruptive Divas

1.5.1 BLOG MARKETING FOR TEENAGE HACKERS
A campaign announcement shall be posted on
IntramurosManila.Asia blog to be shared to the 4 major blogger
groups on Facebook namely Pinoy Bloggers, Bloggers Support
Each Other, Proudly Pinoy Bloggers and Bloggers Support Group.
The campaign announcement shall contain the following:
• Event Details (Activities, Judges, Prizes, Date, Time, Venue, Fees)
• Sponsors
• Mechanics (On how to be a Blogging Challenger)
• Criteria
• Frequently Asked Questions (FAQS)
• Mandatory HTML Code

1.5.2.1 EVENTS MARKETING FOR CASHLESS
INNOVATORS (BLOGGERS)
Below is the list of benefits that the Blogging Challengers may receive once
they qualify to IBC 2012:
• (FOOD) Free buffet dinner at Barbara’s Restaurant + Kultura Filipina +
Opportunity to win buffet dinner for 2
• (TRAVEL) Free tour guide service courtesy of Celdran Tours, Mabuhay
Guides and Castillan Tours + Opportunity to win special gifts from the
Department of Tourism or Intramuros Administration
• Opportunity to win 1 Basic Photography classes courtesy of Federation of
Philippine Photographers Foundation, Inc.
• Exclusive opportunity to enter Club Intramuros, an exclusive clubhouse within
the Walled City
• Freebies from sponsors such as Starbucks, Universal Robina Corporation,
Ruthilicious and Gadget Gambit
• Exclusive Tranvia transfer within Intramuros
• Networking opportunity with fellow bloggers

1.5.2.2 SPONSORSHIP MARKETING FOR CASHLESS
INNOVATORS (SPONSORS)
Below is the list of benefits that the Sponsors may receive shall they be willing
to sponsor IBC 2012:
• Blog write-ups featuring their products/services from each of the
participating bloggers + 1 external link to website
• Mention on the pre-event blog posts from each of the participating bloggers
+ 1 external link to website
• Mention on the campaign announcement on IntramurosManila.Asia + 1
external link to website
• Mention during the event as a Sponsor + website URL
• Posting of 1 banner during the event
• Playing of TVCs during the event
• Inclusion of marketing materials (e.g. brochures, flyers and etc.) on the
Bloggers Kits
• Opportunity to pick the winner for the Best Travel/Food Write-up & the Best
Photo

1.5.3 SOCIAL MEDIA + WORD OF MOUTH MARKETING
FOR DISRUPTIVE DIVAS
After the experience of being a part of IBC 2012 and submitting their
blog entries, the Blogging Challengers shall be encouraged to be
“Ambassadors” or “Divas” for Intramuros. This means that they already
have the capacity to share their “Intramuros Experience” to their
individual spheres of influence- online or offline. They are highly
encouraged to share their blog posts and photos to Facebook, Twitter
and other social media networks. In their day-to-day interaction with
people, they are also expected to talk about their “Intramuros
Experience”.
People’s Choice Award for Best Food/Travel Write-up Challenge and
Best Photo may also be launched. This entails for the Blogging
Challengers to campaign their entries to their networks in order to win
the prize.

1.6 MESSAGE TONES (F-I-V-E)
 Fun. It’s more fun in the Philippines! As our support to DOT’s current
campaign, fun should be the core message of the entire campaign.
 Informative. Blog posts should contain accurate information and
helpful recommendations drawn from facts collected during IBC 2012.
References or contact information should be included in order to be
more credible and to provide a follow-through to readers.
 Viral. Blog posts should have viral potentials in order to succeed in
the competitive cyberspace. Bloggers are highly encouraged to come
up with write-ups, photos and videos that are easy and fun to share.
 Experiential. Blog posts should be experiential rather than just a
mere “report” of what occurred during the event. Creative write-ups,
photos and videos adds to the “experientiality” of the blog posts.

1.7.1 MANDATORY ELEMENT FOR
PRE-QUALIFYING ENTRIES
<--- Pre-qualifying mandatory element below. Don't forget the links. --->
This is a pre-qualifying entry to the Intramuros Bloggers Challenge 2012 organized
by IntramurosManila.Asia.
IBC 2012 is fully supported by the Intramuros Administration, Barbara's
Restaurant, Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan
Tours, Federation of Philippine Photographers Foundation,
Inc., DigiEntrepreneur, DigitalFilipino, Third Team Media, Payless Pancit
Shanghai, Ruthilicious and GadgetGambit.com.
<---- Pre-qualifying mandatory element above. Don't forget the links. ---->

1.7.2 MANDATORY ELEMENT FOR THE
FOOD BLOG CHALLENGE
<---- Food blog mandatory element below. Don't forget the links. ---->
This is a Food Write-up entry to the Intramuros Bloggers Challenge 2012 organized
IBC 2012 is fully supported by the Intramuros Administration, Barbara's Restaurant,
Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan Tours, Federation of
Philippine Photographers Foundation, Inc., DigiEntrepreneur, DigitalFilipino, Third
Team Media, Payless Pancit Shanghai, Ruthilicious, Ruthilicious Fanpage and
GadgetGambit.com.
<---- Food blog mandatory element above. Don't forget the links. ---->

TRAVEL BLOG CHALLENGE
<---- Travel blog mandatory element below. Don't forget the links. ---->
This is a Food Write-up entry to the Intramuros Bloggers Challenge 2012 organized
IBC 2012 is fully supported by the Intramuros Administration, Barbara's Restaurant,
Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan Tours, Federation of
Philippine Photographers Foundation, Inc., DigiEntrepreneur, DigitalFilipino, Third
Team Media, Payless Pancit Shanghai, Ruthilicious, Ruthilicious Fanpage and
GadgetGambit.com.
<---- Travel blog mandatory element above. Don't forget the links. ---->

PHOTO CHALLENGE
<---- Photo challenge mandatory element below. ---->
This is a photo challenge entry to Intramuros Bloggers Challenge 2012 organized
by www.intramurosmanila.asia.
<---- Photo challenge mandatory element above. ---->

1.8 GUIDELINES ON PHOTOS
 Only photos taken during IBC 2012 event shall be
used.
 Watermarks shall only be placed on the bottom-right
part of the photo, Arial in font and 10pt. in size.

1.9 SOCIAL NETWORKS
 Blogs
 Facebook
 Twitter
 Others
 Google Plus
 NetworkedBlogs
 YouTube
 Foursquare
 Gowalla
 Reddit
 Stumbleupon
 Digg
 Tumblr
 Multiply

1.10 TYPES OF BLOGGERS TO TAP
 No specific preference but food and travel bloggers
are highly encouraged to join.

1.10 LIST OF BLOGGERS TO TAP
 Bloggers who are members of the following groups
on or before January 29, 2012:
 Pinoy Bloggers
 Bloggers Support Each Other
 Proudly Pinoy Bloggers
 Bloggers Support Group

1.11 TIMELINE
January 18 – Approval of the Campaign & Call for Donors/Sponsors
January 28 – Campaign Roll-out & Call for Participants
February 1 – Deadline for Food Blog Challenge registration
- Announcement of Food Blog Challengers
February 2 – Deadline for Travel Blog Challenge registration
February 3 – FOOD BLOG CHALLENGE @ BARBARA’S RESTAURANT
- Announcement of Travel Blog Challengers
- Announcement of Best Food Blog Challenge Mechanics
February 5 – TRAVEL BLOG CHALLENGE @ INTRAMUROS
- Announcement of Best Travel Blog Challenge Mechanics
February 6 – Deadline for Best Food Blog Challenge Entries
- MODULE 2 FINAL PRESENTATION
February 10 – Deadline for Best Travel Blog Challenge Entries
- Announcement of Photo Challenge Mechanics & People’s
Choice Award for Best Photo Challenge
Mechanics

1.11 TIMELINE (cont’d)
February 13 – MODULE 3 BEGINS
February 26 – Deadline for Best Photo Challenge Entries & People’s
Choice Award for Best Photo Entries
February 26 – Announcement of People’s Choice Award for Photo
Activities with timeline TBA:
Announcement of Best Food Blog
Announcement of Best Travel Blog
Announcement of Best Photo
Pick-up of Prizes
Awarding Ceremonies (?)
Announcement of IBC 2012 Wrap-up

1.13.1 FOOD BLOG MECHANICS
• WORDS. Using 1,000 words or less, create a blog post about your Barbara’s
Restaurant experience.
• PHOTOS & VIDEOS. As much as possible, do not place too much elements and big
watermarks on your photos. You may also insert videos.
• CODE. At the bottom of the post, place the mandatory element. See it below.
• COMMENT BOX. When you're done, place the link to your post at the comment
box below.
• TWEET. Tweet your post! Use this format: I blogged about my Intramuros Wall-king
experience for #IBC2012 by @sleekinthecity [Insert short URL here via bitly.]
• SHARE. Share your post to your other social networks too such as your Facebook
Wall, groups, pages , Google Plus and etc.

1.13.2 TRAVEL BLOG MECHANICS
• WORDS. Using 1,000 words or less, create a blog post about
your Intramuros Wall-king experience.
• PHOTOS & VIDEOS. As much as possible, do not place too much elements and big
watermarks on your photos. You may also insert videos.
• STARBUCKS. Include a little bit about your Starbucks Intramuros experience.
• CODE. At the bottom of the post, place the mandatory element. See it below.
• COMMENT BOX. When you're done, place the link to your post at the comment
box below.
• TWEET. Tweet your post! Use this format: I blogged about my Intramuros Wall-king
experience for #IBC2012 by @sleekinthecity [Insert short URL here via bitly.]
• SHARE. Share your post to your other social networks too such as your Facebook
Wall, groups, pages , Google Plus and etc.

1.13.3 PHOTO MECHANICS
• MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros Bloggers
Challenge group on or before February 10, 2012.
• EVENT PHOTOS ONLY. Only the photos taken during the IBC 2012 Food and Travel events may
qualify as entries.
• WATERMARKS. You may or may not place watermarks. Watermarks should be placed at the
bottom-right side of the photo. Font: Arial 10-pt
• FOOD PHOTOS. Upload photos taken during the Food Write-up Challenge at Barbara's
Restaurant (Feb. 3) on the wall of http://www.facebook.com/pages/Barbaras-
Restaurant/340629635955538 .
• TRAVEL PHOTOS. Upload photos taken during the Travel Write-up Challenge at Intramuros (Feb.
5) on the wall of www.facebook.com/IntramurosManila.
• CAPTION. Place the caption "This is a photo challenge entry to Intramuros Bloggers Challenge
2012 organized by www.intramurosmanila.asia."
• TAG. Tag as many friends as you can on your photo.
• SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and others.
• UNLIMITED. You may submit as many entries as you can. More entries, more chances of winning.
• ONE WINNER. Only one entry from the two pages shall be declared winner.

1.13.4 PEOPLE’S CHOICE AWARD FOR BEST
RESTAURANT PHOTO
• MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros
Bloggers Challenge group on or before February 10, 2012.
• UPLOADED PHOTOS ONLY. Only the photos with caption uploaded on
http://www.facebook.com/pages/Barbaras-Restaurant/340629635955538 may
enter the contest.
• TAG. Tag as many friends as you can to your photo.
• SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and
others.
• COMMENTS & SHARES. The entry with the most number of comments and shares
wins!
• UNLIMITED. You may submit as many entries as you can. More entries, more
chances of winning.
• CLAIM. Prizes shall be claimed on February 26, 2012 during the 4th Manila
Transitio 1945 event in Intramuros. For more details, click here.

1.13.5 PEOPLE’S CHOICE AWARD FOR BEST
TRAVEL PHOTO
• MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros
Bloggers Challenge group on or before February 10, 2012.
• UPLOADED PHOTOS ONLY. Only the photos with caption uploaded on
http://www.facebook.com/intramurosmanila may enter the contest.
• TAG. Tag as many friends as you can to your photo.
• SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and
others.
• COMMENTS & SHARES. The entry with the most number of comments and shares
wins!
• UNLIMITED. You may submit as many entries as you can. More entries, more
chances of winning.
• CLAIM. Prizes shall be claimed on February 26, 2012 during the 4th Manila
Transitio 1945 event in Intramuros. For more details, click here.

1.14 SUPPORT REQUIREMENTS & SPONSORS
• Venue + Lunch and/or Snacks for 25 pax (Bloggers + Organizers)
• Club Intramuros c/o Intramuros Administration
• The Bayleaf
• White Knight Hotel
• Tour Guides
• Celdran Tours
• Castillan Tours
• Mabuhay Guides
• Heroes Square
• Restaurant
• Barbara’s Restaurant
• Ilustrado
• Ristorante delle Mitre
• In-Kind Sponsors
• Starbucks
• Universal Robina Corporation
• Bloggers

2.1 Call for Donors and Sponsors
© Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media
Entrepreneur Program
Posted January 18, 2012

2.2 Let the Challenges Begin

2.3 Food Blog Challengers
Posted February 3, 2012

2.4 Travel Blog Challengers

2.5 Food Blog Challenge Mechanics

2.6 Travel Blog Challenge Mechanics

2.7 Sponsorship Letter Screenshot

2.7 Pinoy Blogger Post

The dancers of Kultura Filipina at Barbara’s Restaurant

The dancers dancing Tinikling

Barbara’s Restaurant was jampacked that night

Florencio Jusay, Jr., an IBC 2012 Blogging Challenger, volunteered to
dance Tinikling

The farewell song of the performers

IBC 2012 Food Blog Challengers Group Shot

IBC 2012 Food Blog Challengers with Mr. JC Delos Reyes, owner of
Barbara’s Restaurant

Meet up at Starbucks Intramuros + Coffee Tasting Session

Riding the tranvia to Fort Santiago

Meeting Ms. Racquel Flores of Intramuros Visitors Center

Watching a 12-minute video about Intramuros in Teatro

Briefing the bloggers

Fort Santiago

Rizal Shrine

Walking the walls of Intramuros

San Agustin Church

4.1 BLOG PAGEVIEWS
Week of Dec. 11-18, 2011 | Total Pageviews 1,539

4.1 BLOG PAGEVIEWS
Week of Jan. 28-Feb. 4, 2012 | Total Pageviews 5,852

4.1 BLOG PAGEVIEWS
Week of Feb. 2-9, 2012 | Total Pageviews 6,989

4.2 FACEBOOK LIKES
Nov. 21 – Dec. 12, 2012 | Total Likes 42 (Organic)

4.2 FACEBOOK LIKES
Jan. 14 – Feb. 4, 2012 | Total Likes 89 (Organic)

4.3 BLOG OUTPUTS
Food Blog by EverydayDoll.com

4.3 BLOG OUTPUTS
Travel Blog by Technophobia

4.4.1 FOOD BLOG CHALLENGE
SURVEY RESULTS
PARTICULARS RESULT
Source of Information
Pinoy Blogger - 79%
Filipino Bloggers Worldwide - 7%
Bloggers Support Each Other - 7%
Sleek Citizen Group - 7%
Reason for joining IBC 2012
To promote tourism - 36%
To discover Intramuros - 14%
For love of heritage - 14%
To reminisce - 7%
To compete - 7%
For self-improvement - 7%
For blog content - 7%

SURVEY RESULTS
Rating for Campaign Roll-out
Average – 4 over 5
Comments:
Needs more awareness
Needs more coverage that it
deserved
Get campaign ambassadors
Always updated
Ask bloggers to share the
campaign
Explore other means aside from
Facebook
Well thought-of
Well organized

SURVEY RESULTS
Rating for Food
Comments:
Good but needs variety
Buffet should be refilled on time
It may be limited but it was good
Pasta is a bit bland
Most are ordinary dishes
Offer vegetables
Rating for Cultural Presentation
Comments:
Perfect! Super duper nice!
Excellent
Keep up the good work
Lively
I can give 10 over 5
Impressive costumes and talented performers
I enjoyed a lot
Very entertaining
It's not everyday that you see something like this
Fabulous! Wonderful! Great!
The best! Well-skilled and enthusiastic

SURVEY RESULTS
Rating for Ambiance
Comments:
Keep up the good work
Nice
It's good that there are lots of lights. If it's dim it's going to
be spooky
It has the old Filipino feel but I hope to see more Filipino
elements
It's perfect for the family
No complaints on the elegance of the place. I wish there
was more space though
I still love it
Nothing to improve except maybe hide the aircon?
I love the old house
Rating for Service
Comments:
Very attentive
Very good
Efficient
Just OK
Great service
Friendly and accommodating

SURVEY RESULTS
Over-all Rating for Barbara's
Comments:
I will recommend this
I will come back to bring my family and balikbayan relatives
We will come back
I will definitely ask my family and friends to dine here again
Excellent!
Over-all rating for IBC 2012
Comments:
I will help promote Intramuros
Organizers were very receptive
Memorable and wonderful
Very good. I wish I could join you on Feb. 5
Fun
Awesome
The cultural presentation is nice
Wifi should be available
Very interesting because even though I studied in
Intramuros this was still a new experience
Challenging and fun

SURVEY RESULTS
Will you join again?
Yes
I want to improve my writing skills
It's like rediscovering Intramuros again
I want to explore Intramuros more
It's more fun in Intramuros because of
the cultural presentation in Barbara's
Restaurant
I enjoyed the presentation and the food. I
can't wait to share this to others
I would love to reminisce the past again
I love blog contests
It gave me a glimpse of Intramuros that
never saw before
It's a great chance to generate good
content
Max. payment willing to pay for IBC 2012 Average - P312.50

SURVEY RESULTS
Message
Good job! You made this a very nice
experience to blog and promote Intramuros
I will help you promote Intramuros
Thanks for the wonderful opportunity
Great job! Thanks for inviting me
Thanks! This is something every Filipino
should experience
I'll support you
Please publicize more the contest
More time to prepare the entry
Cheers! We love you Mark! You rock! Keep up
the good work!
More power Mark!
Great cultural performance but please add
more food offeringsx
This is a great idea and hopefully more of this
event to happen in the future. I would like to
see more establishments support IBC 2012

4.4.2 TRAVEL BLOG CHALLENGE
SURVEY RESULTS
PARTICULARS RESULT
Source of Information
Pinoy Blogger - 47%
Referral - 27%
Facebook - 20%
Proudly Pinoy Bloggers - 6%
Reason for joining IBC 2012
To revisit - 27%
To discover Intramuros - 20%
To compete - 20%
For love of heritage - 20%
For experience - 20%
To promote tourism - 6%
For self-improvement - 1%
Rating for Campaign Roll-out
Comments:
Always updated
Bloggers should post on their Walls to invite
more
I wish you had longer period of promotion so
that more bloggers would know about it
Encourage Twitter blast

SURVEY RESULTS
Rate IBC 2012 as a campaign
Comments:
Inviting bloggers to Intramuros is a good
strategy
I like the idea of giving chance to new bloggers
to shine
It was great and fun
It's nice to know that someone is eager to
organize events like this to promote Intramuros
Fantastic idea. Please raise more awareness.
Rate your Tour Guide: Carlos Celdran
Average - 5 over 5
Comments:
Entertaining and informative
Perfect!
No dull moments and definitely the best
experience
You will learn new things not written in books

SURVEY RESULTS
Rate your Tour Guide: Georgy Porgy (Castillan
Tours)
Average - 5 over 5
Comments:
Never a dull moment, "makwento"
The best!
The experience was fun and extraordinary.
Intramuros was made fun with his lively and
friendly approach.
Our tour is a combination of riding and
walking. Throughout the tour Sir Georgy has
been consistent with his energy.He never failed
to entertain us.
Rate your Tour Guide: Jeff Velasco (Mabuhay
Guides)
Average - 4 over 5
Comments:
He knows a lot of things and seemed well-
trained
Typical tour guide who is full knowledge about
the place
Informative but not so lively

SURVEY RESULTS
Rate Intramuros as a tourist spot
Average - 5 over 5
Comments:
It needs more online promotions
Fantastic spot!
More promotions for Intramuros
It's so unique
There is so much to do and see here
I hope other parts would push through with regards to
restoration. Intramuros has an odd feel and is a
special/significant part of the metro and it should be
preserved to save heritage and history.
Everyone should see this
More improvement of facilities, squatters problem and etc.
I highly recommend Intramruos to all. (Pinoy or not)
Rate your over-all experience with IBC 2012
Average - 5 over 5
Comments:
It's tiring but all worth it
I had so much fun
I am glad that everything is well-organized
The idea of IBC 2012 is good! The campaign execution was
brilliant as well
I didn't expect that it's going to be this fun
Add more learnings and depth to the tour

SURVEY RESULTS
Will you join again?
Yes
Yes of course! It's fun!
Yes! I'd like to do it with my kids
Yes. Together with my family
Yes. It was indeed a memorable experience
I'll definitely join
It was a new experience for me being a new
blogger
I learned a lot and the experience is amazing
It creates awareness
I learned a lot about Intramuros and had the
chance to meet a lot of bloggers in person
Of course!
Yes because it's more fun than just strolling in
the mall
Yes! I want to improve my writing skills
Yes! It's fun and it's nice to promote Intramuros
Max. payment willing to pay for IBC 2012 Average - P411.50

SURVEY RESULTS
Message
Thanks Mark!
Good job Mark!
Thanks for making me a part of this event. I enjoyed
a lot. Hope to be a part of your future events. Good
job!
I'd like to thank all of the organizers. IBC 2012 is
something worth remembering and writing about
online.
Good job!
I learned a lot from the experience! Thanks and
keep it up!
Keep it up! If you need help...me!
Keep up the great job! Everything is well-organized
and this project is for a good cause for Filipinos and
to get to know Intramuros.
I wish there would be more challenges like other
contests. Touring can be more fun if you will let the
bloggers find the spot or place using the map.
This is a nice idea. Keep up the good work.

4.5.1 INVITATION FROM INTRAMUROS ADMINISTRATION
Last December 2011, I was invited by the Administrator himself, Mr. Jose Capistrano
Jr., of Intramuros Administration to their Christmas Party in Clamshell, Intramuros.
Afterwards, he gave me a book called “150: The Ateneo Way” which is filled with
old photos of Intramuros.

4.5.2 TV GUESTING AT GNN
Last January 30, 2012, I was invited to talk about my blog and IBC 2012 in an
episode about Intramuros at Opinion Leaders hosted by William Thio. With us is
Architect Augusto Rustia of Intramuros Administration (far left) and Gary Alan,
producer of Opinion Leaders (second from left).

4.5.3 ENTRIES GETTING NOTICED
Mr. Ruel Umali’s pre-qualifying entry to IBC 2012 shall be featured in GMA 7 for an
episode about DOT’s It’s More Fun in the Philippines campaign

4.5.3 PHONE QUERIES FROM READERS
Part of the mandatory element placed at the bottom of the food blogs is my contact
information to measure the effectiveness of the campaign. So far, I already have
received 3 calls to inquire about Barbara’s.

5.1 TIMELINE
• Follow the timeline strictly but be flexible (for the sponsors and bloggers) if you
need to.
• Many bloggers commented that it could have been better if the project was
announced at an earlier time so that more bloggers will be able to join. But since I
am working only at a very tight timeline, the announcement was only rolled-out 3-4
days before the actual event. Fortunately though I still was able to gather the
required number of bloggers for each challenge.

5.2 SPONSORSHIPS
• The most effective way to get sponsors is to send them proposal letters outlining
the benefits that they may receive from supporting the project and what exactly you
need from them.
• Find a way to get them really involved in the project rather than just becoming a
mere supporter by giving them the opportunity to pick the winners or by
encouraging them to make suggestions on how you, as a blogger, may help them.
• It is much easier for sponsors to support the project through in-kind goods rather
then cash.
• There are so many willing sponsors out there who need help in strengthening their
online presence. You just have to diligently search for them.

5.3 BLOGGERS
• There are so many bloggers out there who would like to tackle about heritage and culture
in their blogs. They are the best bloggers to tap when you want to feature Intramuros and
other heritage sites.
• Although most of them would say that they are willing to shell out money to join initiatives
such as IBC 2012, they aren’t necessarily willing to give out donations. Maybe because most
of the bloggers are used to being invited to events for free. The challenge is to let them
understand that IBC 2012 is entirely different from events organized by big corporation and
agencies.
• Try as best as you could to make the event free to join for bloggers to increase the number
of participants. Most of the time, bloggers don’t really like to pay to go to events.
• Encourage the bloggers to submit their posts as soon as possible. It is highly recommended
to have them in a contest to put extra effort in making good posts and to submit on time.
Agree on the deadline with them. Give bonus points to those who can make it on time and
deductions for those who will be late. Another strategy is to create a contest which may only
be announced after all the posts are uploaded (i.e. IBC 2012 Photo Challenges).

5.3 BLOGGERS (cont’d)
• Some of the bloggers can’t be punctual during call times. Give incentives for those who can
be punctual and announce it ahead of time so that everyone will know. You can use your
freebies as incentives. Let them earn and don’t just give them away. For example, you will
only give GCs to those who can make it on time.
• Bloggers are rich sources of insights. If there’s a chance, let them meet your sponsors or the
people behind the establishments you will be visiting. Let them ask questions and share their
opinions. Hand them out survey forms. When you do, give them ample amount of time to fill
them out.

Certified Blog and Social Media Entrepreneur Program - Module 2 Final Presentation

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Certified Blog and Social Media Entrepreneur Program - Module 2 Final Presentation