How we used the business model canvas to re-start Agile Orlando

1. How the Business Model
Canvas drives Agile Orlando
Mark Kilby
Jan 2014

2. AgileOrlando.com
Mark Kilby
Enterprise Agile Coach
Mark@LeadingAgile.com
Mark@markkilby.com
Software since 1990
Agile Coaching since 2003
@mkilby– twitter
http://markkilby.com

3. Thanks to tonight’s sponsors…

4. What is the Business Model
Canvas?

5. What is the Business Model
Canvas?

6. What is the
Community Canvas?

7. What is the Community Canvas?
• PMI-ACP community of practice formed to
determine what agile knowledge PMPs should
know
• Community Canvas adapted from
Business Model Canvas by
– Dennis Stevens (Leading Agile) and
– Brian Bozutto (Big Visible)
• Brian and Dennis presented the canvas at
Agile2012

8. Path to Convening a Community
• Engage potential members
• Establish a shared vision
• Recruit a core group of active members and
establish the supporting infrastructure
• Find a fast path to deliver value
• Design the community to adapt to emerging
needs
Adapted from Agile2012 Community Canvas talk by Dennis
Stevens & Brian Bozutto

9. Community Canvas Template
Key Partnerships: Key Activities:
•
What people or
groups are
external to the
community but
of paramount
value?
•
How will the
community
interact?
Value Prop.:
Relationships:
•
•
•
WIIFM? (May
vary by member)
What can this
offer, that other
avenues can’t?
How are people
related?
Key Resources:
•
•
Are there
different groups
of members?
Channels:
•
Member
Segments:
What resources
are available to
be brought to
bear?
How will people
interact?
Cost Structure:
Revenue (Value) Streams:
•
•
•
What is the cost of this community both financial and
non-financial?
How much does a community member pay (in time,
frustration, distraction, etc.) in order to be a part of
this community?
•
What value are people getting out of being part of
this community?
What value does the organization get by supporting
this community?
Adapted from Agile 2012 Community Canvas talk by Dennis
Stevens & Brian Bozutto

10. Key Questions to Jumpstart Your
Community
• What makes this a clear community?
• How can the community deliver value now?
• Who can help you build and sustain this?
Adapted from Agile 2012 Community Canvas talk by Dennis
Stevens & Brian Bozutto

11. Agile Orlando reformed July 2013
• Original Agile Orlando fizzled in 2010
• Lean Coffee Orlando started Aug 2012 as
“Minimal Viable Community”
–
–
–
–
Steady and growing attendance
Attendees said “Let’s restart Agile Orlando!”
6 original “founders” met over a couple of lunches
Used the Community Canvas to plan activities

12. AgileOrlando 2013 Community
CanvasKey Activities: Value Prop.: Relationships: Member
Key Partnerships:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SFAA)
• Professional Orgs:
Agile Alliance,
Scrum Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
• Mark: to teach,
to give back, biz
dev
• Keep it informal
• Meet as needed
• Founders:
Networking,
sharing
experiences
Key Resources:
Channels:
• Meeting Space
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
• Meetup.com
• Twitter, LinkedIn,
G+
Cost Structure:
•
•
• Agile Team
members
(developers, QA,
UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
Revenue (Value) Streams:
•
•
Segments:
No membership fees
All funding through sponsors (direct purchase)
•
Increased retention of Members (difficult to measure)
Growth of members & segments
(even more difficult to measure)
Additional sponsors

13. Why do this?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SFAA)
• Professional Orgs:
Agile Alliance,
Scrum Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
Value Prop.:
Relationships:
• Mark: to teach,
to give back, biz
dev
• Keep it informal
• Meet as needed
• Founders:
Networking,
sharing
experiences
Key Resources:
Channels:
• Meeting Space
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
• Meetup.com
• Twitter, LinkedIn,
G+
The “WHY”
or
Domain
Cost Structure:
•
•
•
• Agile Team
members
(developers, QA,
UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
Revenue (Value) Streams:
•
•
Member
Segments:
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

14. Who are we targeting and how?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SFAA)
• Professional Orgs:
Agile Alliance,
Scrum Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
Value Prop.:
Relationships:
• Mark: to teach,
to give back, biz
dev
• Keep it informal
• Organizing team
meet as needed
• Founders:
Networking,
sharing
experiences
Key Resources:
Channels:
• Meeting Space
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
• Meetup.com
• Twitter, LinkedIn,
G+
Member
Segments:
• Agile Team
members
(developers, QA,
UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
Community
Cost Structure:
Revenue (Value) Streams:
•
•
•
•
•
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

15. Who did we reach?
Key Partnerships: Key Activities:
• Local User Groups: • Lean Coffee
OneTug, OJUG,
• Monthly
(from Meetup.com)
Tampa Bay Agile,
meeting/talks
South FL Agile
• Lightning talks
(SFAA)
• Games &
• Professional Orgs:
Simulations
Agile Alliance,
• Discount training
Scrum Alliance
• Weekend
• Visiting Agile
workshops
Coaches
• Sponsor
Companies:
Key Resources:
Leading Agile,
• Meeting Space
Agile Thought
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
Value Prop.:
Relationships:
• Mark: to teach,
to give back, biz
dev
• Founders:
Networking,
sharing
experiences
• Keep it informal
• Meet as needed
agile evangalists
marketing and sales
recruiters
retiree
Entrepeneurs
consultants
PM, SM, Tech Lead
Unknown
Channels:
Developers
• Meetup.com
• Twitter, LinkedIn,
G+
Member
Segments:
• Agile Team
members
(developers,
QA, UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
37 to 150 members
(July 2013 to JanRevenue (Value) Streams:
2014)
Cost Structure:
•
•
No membership fees
All funding through sponsors (direct purchase)
•
•
•
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

16. Who did we reach?
Key Partnerships: Key Activities:
• Local User Groups: • Lean Coffee
OneTug, OJUG, Ta
• Monthly
(from Meetup.com)
mpa Bay
meeting/talks
Agile, South FL
• Lightning talks
Agile (SFAA)
• Games &
• Professional Orgs:
Simulations
Agile
• Discount training
Alliance, Scrum
• Weekend
Alliance
workshops
• Visiting Agile
Coaches
• Sponsor
Key Resources:
Companies:
• Meeting Space
Leading Agile,
• Downtown: Envy
Agile Thought
Labs!!!
• South Orl?
• Lake Mary?
• UCF
Value Prop.:
Relationships:
• Mark: to
teach, to give
back, biz dev
• Founders:
Networking, sha
ring experiences
• Keep it informal
• Meet as needed
agile evangalists
marketing and sales
recruiters
retiree
Entrepeneurs
consultants
PM, SM, Tech Lead
Unknown
Channels:
Developers
• Meetup.com
• Twitter, LinkedIn, G
+
Member
Segments:
• Agile Team
members
(developers, Q
A, UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
But no decision
makers
Cost Structure:
Revenue (Value) Streams:
•
•
•
•
•
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

17. Did we really reach them?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG, Ta
mpa Bay
Agile, South FL
Agile (SFAA)
• Professional Orgs:
Agile
Alliance, Scrum
Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
Value Prop.:
Relationships:
• Mark: to
teach, to give
back, biz dev
• Founders:
Networking, sha
ring experiences
• Keep it informal
• Meet as needed
never attended
attended once
attended 2-4x's
>6x's
Key Resources:
Channels:
• Meeting Space
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
• Meetup.com
• Twitter, LinkedIn, G
+
Member
Segments:
• Agile Team
members
(developers, Q
A, UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
4 talks & 9 lean coffees
since July2013
Cost Structure:
Revenue (Value) Streams:
•
•
•
•
•
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

18. How did we reach them?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG, Ta
mpa Bay
Agile, South FL
Agile (SFAA), IIBA
• Professional Orgs:
Agile
Alliance, Scrum
Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
Value Prop.:
Relationships:
• Mark: to
teach, to give
back, biz dev
• Keep it informal
• Meet as needed
• Founders:
Networking, sha
ring experiences
Key Resources:
Channels:
• Meeting Space
• Meetup.com
• Twitter, LinkedIn, G
+
• Downtown:
Envy Labs!!!
•
•
•
Member
Segments:
• Agile Team
members
(developers, QA, U
X, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
South Orl? Kony
Lake Mary?
UCF
Practice
Cost Structure:
Revenue (Value) Streams:
•
•
•
•
•
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

19. What did we need?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SFAA)
• Professional Orgs:
Agile Alliance,
Scrum Alliance
• Visiting Agile
Coaches
• Sponsor
Companies:
Leading Agile,
Agile Thought
• Lean Coffee
• Monthly
meeting/talks
• Lightning talks
• Games &
Simulations
• Discount training
• Weekend
workshops
Value Prop.:
Relationships:
• Mark: to teach,
to give back, biz
dev
• Keep it informal
• Meet as needed
• Founders:
Networking,
sharing
experiences
Key Resources:
Channels:
• Meeting Space
• Downtown: Envy
Labs!!!
• South Orl?
• Lake Mary?
• UCF
• Meetup.com
• Twitter, LinkedIn,
G+
Member
Segments:
• Agile Team
members
(developers, QA,
UX, BAs)
• Tech
Leads/PMs/Scrum
masters
• Product
Owners/Managers
• Business
Leaders/Executives
• Entrepreneurs
• Job Seekers
Metrics?
Cost Structure:
Revenue (Value) Streams:
•
•
•
•
•
No membership fees
All funding through sponsors (direct purchase)
Increased retention of Members (difficult to measure)
Growth of members & segments
Additional sponsors

20. What’s next
• Lean Coffee returns (in new locations)
• More guest speakers (popular agile coaches)
• Joint events:
– (promote w/OneTug) Agile track at Orlando Code
Camp 3/24/14
– (plan w/Tampa Bay Agile) First Agile Open – June in
Tampa
– (w/IIBA) planning in the works
– Agile2014 in Orlando July 2014! -> special guests???
• What else?
– Stay for a Lean Coffee session

21. THANKS!
Questions?
Mark Kilby
Enterprise Agile Coach
Join us for
Lean Coffee
on Fridays
AgileOrlando.com
Mark@LeadingAgile.com
Mark@markkilby.com
@mkilby– twitter
http://markkilby.com

22. Community Canvas Template
Key Partnerships: Key Activities:
•
What people or
groups are
external to the
community but
of paramount
value?
•
How will the
community
interact?
Value Prop.:
Relationships:
•
•
•
WIIFM? (May
vary by member)
What can this
offer, that other
avenues can’t?
How are people
related?
Key Resources:
•
•
Are there
different groups
of members?
Channels:
•
Member
Segments:
What resources
are available to
be brought to
bear?
How will people
interact?
Cost Structure:
Revenue (Value) Streams:
•
•
•
What is the cost of this community both financial and
non-financial?
How much does a community member pay (in time,
frustration, distraction, etc.) in order to be a part of
this community?
•
What value are people getting out of being part of
this community?
What value does the organization get by supporting
this community?
Adapted from Agile 2012 Community Canvas talk by Dennis
Stevens & Brian Bozutto