Free Onpage SEO Guide

In-Depth On-Page SEO
Guide for Websites
For E-volveNow.com Clients ONLY

© Copyright www.e-volvenow.com Page 1

Important Information Do Not Skip! (Not and Intro or Preface)

I know I pretty much skip over the first part of a guide as well; however, don’t be
tempted to do that on this one. This first section is really to tell you what to expect and
what not to expect and I promise I will keep it short.

SEO – Search Engine Optimization. If you want the search engines to find you then
you need to know how to get your web pages setup so the search engines crawl them
and love them. All you have to do is give them what they want – Sounds easy right?

But there is one MAJOR caveat. You don’t do your on-page SEO to just satisfy the
search engines. If that were the case your web pages wouldn’t be navigable or make
much sense to someone who came to your site to get information or purchase
something from you.

So you need to satisfy two needs and still come out on top. That is the combined
science and art behind SEO.

SEO can be broken down into 2 main categories On-Page SEO and Off-Page SEO.
On-Page is everything that you do on the website to optimize for the search engines
spiders. Off-Page SEO is the activity that occurs on other sites or links that will lead
back to your website. This guide is for On-Page SEO ONLY.

This Guide will give you a step-by-step plan to be sure you are achieving your dual goal
of satisfying the search engines and keeping the artistic balance to keep your visitors
engaged and taking action.

The methods in this guide are “White-Hat” and some of them have been around for
years and you already know them. Others are going to be a surprise to you and may be
newer ways of doing SEO. But none of these methods described here will get you
kicked out of the Google sandbox or de-indexed from the search engines.

Some think you have to get fancy and try the newest “tricks” to get better ranking. That
is completely untrue. The tried and true principles that worked years ago still work
today. But most of the time the principles are not known or fully put to use when
developing a website and/or SEO is an afterthought when developing a website.

In addition, the problem that most run into is that when they are working with a web
designer you have a great artist creating a masterpiece for the internet; however, they
may not have a solid understanding of SEO and how to integrate the strategies into the
page and maintain the artistry. And SEO NEEDS to be strategized and integrated into a
website/webpage BEFORE the site is started!


Getting Started - The Spiders are Coming!

It’s OK these are the search engine spiders and they aren’t creepy and you will love to
have them crawl all over your website. You need to know what they look at so you can
be sure you have the right information there for them to find.

First of all you MUST do keyword research before you even begin to build a web page.
This guide is not about keyword research that is a complete book itself and we do not
have the time to get into that. But your entire strategy starts with Keyword Research.

Now that your keyword research is done you can utilize the phrases and words that are
related to your specific topic or content that your web page/website is about.

The search engine comes and indexes elements of your web page. Not all of the
information is indexed just the pertinent data it needs to index you amongst the millions
of other pages out there with similar content and keywords.

The Search Engines index;

• Textual Content - Specific words that appeared on the page and where they
appeared.
• Content of the META tags – descriptions, keywords etc.
• Hyperlinks on the page and the specific text of the hyperlink.
• Pages that are linked via the hyperlinks = link popularity.
• Sometimes ALT images and URL’s are indexed as well.

They may take a look at additional attributes depending on which search engine it is but
for the most part those are the main attributes they will rank you with.

A parting shot on spiders indexing your site – don’t try to get tricky and fool them. They
will find you out. They pay lot’s and lot’s of people good money to find the cheaters.
And they will find you eventually and it won’t be worth it when they do.

I have heard of people having their sites de-indexed and they could have done it right
and been further along rather than working on a site for 6 months and losing all of the
work they did by taking a paid link-building shortcut or having 300 blogs that point back
to their site built automatically within 24 hours. Cheating won’t pay in this case.


The Right “Bone” Structure is Important

Creating a structure that works for the search engine spiders as well as your visitors is
the ultimate balancing act. But if you ever want to lean to one side or the other
ALWAYS lean to the side of giving the visitors an excellent experience.

So in other words build your site for people not automated robots and spiders.

With that being said here are some structure principles to live by;

• Usability - Build your site for visitor usability and ease of use not just for spiders.
• Dynamic Linking, Anchor text and Reputation - When making sure the spiders
can crawl the site with ease be sure to do that by having an internal dynamic
linking strategy between the pages, using anchor text, that are the most
important to you. So not all of the pages will matter if the spiders get to them i.e.
about us, terms of use, privacy policy etc. Optimize for the pages that you
choose to rise in rank and reputation and tell the search engines to leave the
other pages alone.
• Page Penetration - Get as many pages ranking and being indexed on the search
engines – the more that are on the engines the better = Page Penetration.

Per the above structure principles lets dig a little deeper into each one;

Usability

The main thing to consider when developing pages is keeping your keywords in mind as
you design and develop a web page and content; however, be sure to also keep in mind
that a human user looking for a product or information will be reading and looking at
your web page.

So always make sure you write for the human users before you write for the search
engines. I would rather err on the side of making sure that the words and information
on the page allow the user to have a great experience than have the search engines
find it, index it and have a user leave the page quickly because it doesn’t make sense
from a user standpoint.

Top Level - Your Index/Home Page

This is the page most will see when they find your website therefore it needs to give
them a “clean and clear” view of what your site is about and where they can go to get
deeper information (second and third level)

So clean navigation and a clear overview is paramount to your success in keeping a
new visitor on the site as well having them “click-though” to other pages and get deeper
into the various levels on your site.

Second Level – Funnel/Category Page

This level of pages funnels the user down to specific categories of information or
products (if it is an e-commerce site). Again this level should give a clean and clear
message and where to go next. This level will boil it down so your user can find their
product or information in the next click from this level.

Third Level – Information/Product Purchase Page

These are the content and product pages. These are the pages where action takes
place for the user. A product can be purchased, an e-book can be read or downloaded
or the information the user was searching for is found. Sometimes these pages can be
accessed directly from the top-level homepage depending on how important or how
popular the third level page is.

If you find a third level page getting accessed more than all of the other pages on your
site you may want that direct link from the homepage to bring your users there without
an extra second level stop over before allowing them access to the third page.

The third level in a lot of cases is deepest you will have to go on your site. If you do
need to go deeper then there is a lot more work involved to get the deeper pages
indexed and found by the search engines.

Dynamic Linking, Anchor text and Reputation

Ok now let’s talk about the yin and yang – if the user experience is the yin then we also
need the yang to balance it all out. That’s where you set the pages up to allow the
search engines to find your pages and love them.

There is something called the Page Rank Checker (http://prchecker.info), put together
by Google of course, that can give us a little insight to how well we are doing. Page
rank takes many factors into consideration and the better you have your pages set up
for Googles spiders the higher your page rank will be on a scale of 0-10 (10 being best).

If we allow some of the “no value” pages to get good ranking or have value in Googles
eyes it hurts our pages that we want to have the highest value and traffic (no value
pages – i.e. privacy policy, terms and conditions, etc.). So we can tell Google (and the
Page Rank Checker) which ones we want to have the value and the ones we do want to
have any value.

Be sure to read this twice – if you give all of your pages an equal shot at ranking on
Google the ones you may not care about ranking will take some of the rank from your
“high-value” pages. How do we control this?


Use “no-follow” tags. That way we can tell the spiders which ones to take a look at and
rank and which ones to ignore. Beautiful! But HIGHLY UNDERUSED!!!

This leads to our section on Dynamic Linking .

Dynamic Linking

This is a concept that allows you to focus that page rank on the pages you want to rank
well and get attention by the search engines.

The next 2 statements are important – a page that has incoming links is getting page
rank from each of the links coming in. The higher the page rank of each link coming in
the better for that page and higher the page rank goes.

On the flip side as that page links to other pages it divides page rank between each link
it sends out. Therefore with too many links going out the rank is diminished with each
link. So there is a slight balancing act to be employed – get high links coming in and
give a few high value links going to the right pages. How can you control it = no-follow
tags. Assign this tag to those pages you don’t care if they rank (terms & conditions,
privacy etc.) and you can increase the value of other links and the overall page rank in
general. Now you are dividing page rank between fewer pages.

Here is what it will look like when using it in your HTML code;

<a href=”terms.html” rel=”nofollow”>Terms and Conditions</a>

Ok that’s it! Simple .But where do you use it, how often and why?

Top Level Rank Development - Your Index/Home Page

Lot’s of links flow to and from the Top Level Index/Homepage so here is the
SUGGESTED and RECOMMENDED areas for no-follow tag;

• Add no-follow on all of the links to your “overhead” pages. If you have a shopping
cart, this includes the link to the cart.
• Add no-follow on all of the links that point to other sites, unless you have a logical
reason to give a direct link.
• Do not use no-follow on the link to your site map page, if you have one.
• Do not use no-follow on the link to your “resources” page, if you are exchanging
links.
• Do not use no-follow on the links to your second, third, and fourth level pages,
unless you don’t want them to show up in search results for some reason.


Second Level Rank Development

• Add no-follow on all the links to your “overhead” pages, as above, unless you
want some of them to get indexed.
• Add no-follow on outbound links to other sites, unless you have agreed to a
direct link, or want to pass some “link love” along to that site.
• Add no-follow on all links to the site map. From the spider’s perspective, the site
map is only linked from the home page.
• Add no-follow on the link to your “resources” page, if you are exchanging links.
The resources page is only directly linked from the home page.
• Do not use no-follow on links to your second, third, fourth level pages, unless
you don’t want them to show up in search results.

Third Level Rank Development

Typically with so much of the linking going from the top level to the second level it will
keep the third level from developing much page rank. But this can be where many of
your product purchase pages or information pages are. Here is what you can do to
drive page rank a little deeper;

• On all second level pages, add no-follow on all links pointing to other second tier
pages – unless you’re trying to boost a specific page.

Simple isn’t it . So on a shopping cart site, this means that your “category pages” still
link to each other, but you use no-follow. From the spider’s perspective, your navigation
is different on the second level from the top level.

Third Level Linking Strategy

If you have a second level that is a category unto itself and the third level beneath it is
common to the second level category only you can link the third level together in a ring.


A couple of things to keep in mind when using no-follow;

• If you are using no-follow links from “page a” to “page b” then you should
probably go ahead and use no-follow on every link going from the “page a” to the
“page b” i.e. if your are using no-follow from the “home page” to the “terms of use
page” then you should have all links going to the “terms of use” page as no-
follow.
• If you are using multiple links from “page a” to “page b” the only link that will
count for link reputation utilizing the desired anchor text will be the first one that
appears in the code. So be sure the first link in the code is the keyword you
desire to rank for and get indexed on the search engines for.
• Don’t try to do too much with your internal linking strategies. Keep it basic as in
this guide and you should do well. Again these are recommendations and
suggestions.

Anchor Text and Link Reputation

This is one of the very foundations of excellent SEO and winning the SEO game for on-
page techniques that get you the biggest results.

You will link from one page to the next using anchor text. If you want to rank for “tall
trees on boats” then you would create a hypertext link of those exact words from “page
a” to the page where that information is – i.e. “page b”. To create the HTML you can
use this type of code;

You can find <a title="tall trees on boats" href="http://www.pageb.com">tall trees on
boats</a>

It tells the link to use the phrase “tall trees on boats” to go to the webpage
http://www.pageb.com

On “page a” where you want the hyperlink it would look like this;

You can find tall trees on boats.

You can also use http://easyhyperlinks.com/ to create the hypertext code for you.

Doing this has now created more reputation via linking for “page b” because the link is
coming from “page a”. For more competitive search keywords you will want to link a
few more times from “page a” and other pages as well.

Your navigation links can also provide link reputation as well as the hypertext links that
are a part of the content (contextual link). These navigation links typically link the first
level pages to the second level pages. Use your keywords as much as possible when
creating your navigation links.


The “Home” page is typically not a keyword term you are trying to rank for therefore you
can do a no-follow from a second or third level link back to the home page (where the
navigation link is actually titled “home”. If you are linking back the homepage via a
keyword to create link popularity then DO NOT use the no-follow attribute.

Second level navigation works the same way. Use as many keywords in the second
level navigation terms that lead to the third level pages, which will bring link reputation
to the third level pages.

One of the main points again is usability – be sure that what you are doing makes sense
to the user whether it is a navigation link or a contextual link.

Also, the more content with links going from top and second level pages and linking
those pages together again in a ring you are creating a linking strategy that is similar to
Amazon or Wikipedia. Where they have multiple links on each page leading to more
on-site pages that give more information that is within the site. They are able to build
link reputation within their own sites utilizing contextual links.

Anytime you search for a certain book in a certain genre on Amazon it will recommend
other related books for you automatically linking to several more internal pages on
Amazon. And then when you get to those pages it tells you what other people bought
when they bought those books and guess what? more links to more pages on
Amazon. Is it any wonder they are one of the main sites that comes up whenever you
search for a book or other products?

Wikipedia is much the same. You do a search and you will find contextual links
sprinkled throughout the information on the page which all link within Wikipedia driving
you to other cross-linked pages and so on and so on ..

This should give you some ideas on how you can interlink the pages on your website to
pass on link reputation utilizing contextual (using your well researched keywords) and
navigational links that will allow you website to be ranked well on the search engines.

Page Penetration

Page penetration or Index penetration is the next step in building great on-page SEO
structure.

The search engines look to see how “deep” your site goes or how many pages are
being indexed by the search engines. If your page is not indexed by the search engines
it is invisible and may as well not even be on the Internet. So the logic will prevail that if
you are linking to those pages that link reputation is not going to matter and will be
wasted.


If you are trying to build more link reputation into the page then you can start by linking
to the page if it is not currently being indexed. Wait a week or two and see if that page
ends up being indexed, if not, then it could mean the overall site needs more Page
Rank. In that case you can potentially link from other sites external to yours to gain
more Page Rank. Slowly build up one of your pages with incoming links from pages
that have a higher page rank than your current page.

Once that pages rank increases start to do your internal linking again and check the
search engines to see if more of your pages are getting indexed.


The Structures Good - Now Get the Page Optimized!

Overall linking structure is important and can get you a long way in your on-page
optimization strategy. There is more for your on-page strategy than just linking and this
is where most designers get it pretty much right. That is using the keywords in various
areas of the web page being optimized.

Note: Be sure usability for the visitor is the most important element of on-page SEO.
You can always add some anchor text to fill in the gaps if you need to. Also understand
that if you are optimizing for the keyword “Tall trees on Boats” then you also have
covered “Tall trees” and “trees on Boats”.

Some of the information below may be redundant – just understand it is a pretty
comprehensive guide to where you want your keywords and how they fit into on-page
SEO.

15 Spots to put your keywords in the page

1. Keyword phrases in your domain names - some may initially think this is for some
huge SEO (search engine optimization) benefit to have the keyword phrase in your
domain name. That’s not necessarily the case.

Off page factors that entail getting backlinks to a site can heavily outweigh any type of
SEO benefit from having the keyword phrase in the domain name.

The main reason to have a keyword phrase in the domain name is that the 4th line of
your search engine listing shows your domain name. Having a keyword phrase as part
of your domain name can have a very big psychological pull on web surfers.

Sure — if you've got some good brand awareness— it's not all that necessary. But if
you're building out targeted travel sites for a specific region, then having a targeted
domain name with specific geographic regions in the domain name can get the click at
the search engine listing level before another domain name does.
Here's a snapshot for the search engine listing for "dog toys" on the next page .


2. Keyword phrases in the URL of your website pages - when creating a name for
your web pages, rather than naming them with some number or some weird funky
name, put your main keyword phrase in the URL, sort of like this


There are two main benefits:

a. Once again, the fourth line in your search engine listing is your websites URL and
there's a psychological tug on the web surfer when they see the keyword phrase
they typed into the search engine and then subsequently see the URL in your search
engine listing.

Remember, you are competing against nine other sites on the search engine listings
page as well as multiple Pay-Per-Click ads on either of the big search engines.

Having the keyword phrase in your URL provides additional relevance that your
search engine listing is what the web surfer is looking for.

b. Should you submit an article to article directories, there are some that do not happen
to allow keyword phrases to act as anchor text in a hyperlink back to your site. What
they end up doing is using the URL back to your site as the hyperlink. Since you
have the main keyword phrase in your URL which gets turned into a hyperlink, you
will get credit for that keyword phrase in the backlink to your site.

In the screenshot sample above, I would get credit for the term "market research."
Oh, and you want to make sure and place a hyphen "-" between the words in your
keyword phrase of your URL.

3. Keyword phrases in the <title> tags of your web pages - this is probably the most
important place on your web page to place your keyword phrase and secondary
keyword phrases. Why?

a. It's the top line of your search engine listing and what sets the tone of your
search engine listing.
b. This is a primary indicator to the search engines that you are optimizing this
specific web page for the keywords in the title tag.

Some like to stuff keywords into the title tag. I like to create the title tag as if it's a
headline in my copy for the web page. Naturally, it's the top line of the search
engine listing and most likely the first thing the web surfer will read.

The main thrust of your search engine listing should be geared toward getting the
click. That's it. Here's a sample on the next page;


All your title tags should different from web page to web page, just as each web page
varies in its keyword focus.

In order to optimize the clickthrough rate of your search engine listing, you can test your
title tag by changing it and checking your logs (or Google Analytics account) to see how
many more or less clicks you get.

When you decide to test your title tag, be sure to look daily at when the top line of your
search engine listing changes so you can log the date to begin your testing and refer to
your website's traffic logs.

4. Keyword phrase in the meta description tag - when a visitor enters a keyword into
a search engine and gets results back, search engines tend to highlight the keyword
phrases to mark relevance to the visitor's search.

The meta description tag on each of web page ends up being the 2nd and 3rd line of
your search engine listing (or, alternatively, the first sentence extracted from the actual
web page). Any relevant keywords in this tag will also get highlighted for a web surfer in
your search engine listing.


This is yet another psychological component of your search engine listing and using
keywords in the tag could impact your visitor clicking on your listing rather than the
others located on the page.

In the meta tag description, I usually construct a more descriptive sentence using the
main keyword phrase that flows from the title tag and gives a little more detail to the
visitor needed to get them to click over and check out the target web page.

The meta tag description is expressed like this in your web page:
<meta name="description" content="Keyword rich descriptive content here">

You may want to make some convincing statements in this meta description tag. I've
seen some people that even use their phone number and a strong price guarantee.

5. Keyword phrase in the first sentence of the first paragraph of your page -
another great way to optimize each web page for a search engine besides including the
keyword phrase in your <title> tag and meta description tag would be to include your
keyword phrase in the first sentence of your first paragraph as discussed in previous
section of this guide.

6. Keyword phrases sprinkled throughout the body of copy on a web page - you
want to have a conservative sprinkling of the main keyword you are focusing on
throughout the web page and use other related keyword phrases that may be naturally
occurring when discussing the topic of your main keyword phrase as discussed
previously in this guide.

I believe it's safe to stay within a keyword density range of 1%-3%. That is, how many
times your keyword phrase appears throughout the body of copy. One percent keyword


density would mean that the keyword phrase would show up once for every 100 words
on a web page.

However, I personally put more focus on writing the page first for the web visitor in
mind. I then go back and put focus on making sure the web page is optimized for the
keyword without overdoing the sprinkling of keyword phrases throughout the entire copy
on the page.

7. Keyword Phrases in your site's Navigation - there are still so many websites I
come across that use the word "Home" in the hyperlink that is part of their site's
navigation back to the home page.

Just as you would use a keyword phrase in an external hyperlink pointing toward your
website that would count as a backlink, why not use a keyword rich link in your
website's navigation pointing to an interior page? This helps tell the search engines
what that interior page, or home page, is about.

Instead of using just the word "Home" for the link back to the home page, preface the
word "Home" with your keyword phrase – if your keyword phrase is “ketchup” then it
should read "Ketchup Home." This tells the search engines that the home page is
relevant to "ketchup" and not just the word "home."

Make an audit of your navigation and find a way, if possible, to place a one or two word
phrase that gives the web page the link is pointing to more relevance. And if you
happen to be using images that are part of your sites navigation, it may be time to
consider a site redesign or find a way to turn those images into text using CSS
(cascading style sheets).

8. Keyword phrases used in hyperlinks in the body of your copy pointing to
internal pages of your site - similarly discussed in the point number 7 and earlier in
this guide, if you have a web page on your site focused around a keyword phrase and
you want to reference another internal web page somewhere in the body of your copy,
use a keyword phrase in the hyperlink pointing to that internal web page.

In fact, use a keyword phrase that is relevant to the focus of the web page you are
pointing that internal hyperlink to. The keyword phrase you choose to use in that
hyperlink pointing to the internal page will give that page more relevance in the eyes of
the search engines.

9. Keyword phrases in the links pointing back from your articles - this is an
obvious one for some, but I still look through Ezine Articles and still see a lot of authors
just using their site URLs with no keyword phrases in their hyperlinks pointing back to
their sites. Why not get credit for a backlink?


I also see a lot of hyperlinks that point in toward the home page and the home page
only. This is a mistake.

As you can see from the screenshot below, I like to use at least two links to two different
pages. And since I know that I have plenty of links pointing at the home page, both the
links on the screenshot below are pointing to internal pages.

What I also like to do is rotate a whole variety of keyword phrases in the hyperlinks
(resource box) shown above. This gives some keyword phrase variation when
submitting one article to a number of different directories.

I always talk about alleviating patterns where possible. Search engines look for
commonly recurring patterns. And an easy pattern to catch would be using the same
keyword phrase over and over in the same article submitted to many article directories.
Some article directories even allow you to place HTML hyperlinks with anchor text
(keyword phrases) right in the body of the article, but you should check on the rules of
each individual article directory if that's allowed.

I just recently received notice from Ezine Articles that they will soon be allowing authors
to submit articles with just two self-serving links within each article, rather than four.
The optimum way to submit articles and make sure they stick through duplicate content
filters is to find software that allows you to re-write certain portions of an article.


10. Keyword phrases in the links pointing back from your press releases - another
great place to use keyword phrases and a way to get some keyword rich inbound links
to your site is using press release distribution.

So if you have a 900 word press release, you can easily get 9 keyword rich hyperlinks
pointing back to 9 different pages on your website using your preferred keyword
phrases.

That's powerful if you ask me and since PR Web is a highly spidered web site and they
have great distribution channels, you'll get a good number of inbound links from just one
distributed press release.

Besides that, whoever ends up viewing your press release online can jump directly from
your press release through one of those keyword rich hyperlinks directly to the relevant
page of interest to them.


11. Keyword phrases used in your blog commenting efforts - another great way to
place keyword phrases and get inbound links to your site(s) that get you credit in the
search engines is commenting on blogs that are designated as "do follow."

"Do follow" blogs are blogs that do not use "no follow" tags. "No follow" tags do not give
you credit for a backlink to your site, but you can still receive indirect website traffic from
the blog itself.

When commenting on a blog, you'll fill out the "Name," "URL," "Email" and "Comment"
portion of the form on a blog. When entering your name, you'll use your first name with
a dash and a keyword phrase. In other words, something like this:

Name: Mark – search engine marketing

Whatever URL you enter in the URL field, the"Name" field will turn into the keyword rich
hyperlinked text.

Some blog commenters end up using a hyperlink within the body of their comment, and
that may be the wrong etiquette to use when commenting on a blog. So the best thing to
do would be to see how other commenters are allowed to hyperlink to their site and
proceed accordingly.

12. Keyword phrases in your forum signature file - another great way to use your
keyword phrases and gain inbound links from your helpfulness on forums is to have
keyword rich hyperlinks pointing to your sites from your signature file. Like so

Not only is it a great way to promote your site, but the search engines will follow your
keyword rich hyperlinks and give you credit for the backlink.

By having more identities in more forums and using various keyword phrases, you'll
gain more search engine power from your keyword rich hyperlinks.


Of course, if you use a tracking URL that redirects visitors to the target web page so you
can track how many clicks you get from a forum, then you will not get credit for a
backlink from the search engines. However, you can just as easily track clicks from
forums by looking at your website's traffic logs or by using Google Analytics.

13. Keyword phrases in your Pay-Per-Click ads - another place to have your
keyword phrases show up is in your PPC ad campaigns. This is usually done by what's
called "phrase matching."

This is another hypnotic element that can trigger a web surfer to click on your Pay-Per-
Click ad versus another ad on the page.

Prior to drawing any conclusions, the best way to measure the true validity of this is to
test it for yourself.

14. Keyword phrases in the titles and tags of your Video Submissions - much like
the title tag of your site which becomes the first line of your search engine listing, the
Title of your video will become the first line of your search engine listing. So you
definitely want to get your keyword phrase and a secondary keyword phrase in there
like so:


In the video submission form of the site you submit to, you'll also have a chance to put
keywords in as tags that will allow your video to be categorized for it's specific genre.
Without a doubt, the most important place to put your keyword phrase is in the title of
your video.

15. Keyword phrases in your bookmarked URLs - and last but not of least
importance is making sure to include a keyword phrase when bookmarking your own
URLs to social bookmarking sites such as digg.com and others.


Social bookmarking can give some really quick search engine benefits and increased
rankings in the immediate future. So you'll want to use your primary keyword phrase in
the title of your bookmarked items.

While there may be "no follow" tags in place at a good number of the social bookmark
sites, there is still evidence that indicates that search engines do follow the links and
this helps for fast indexing of web sites.

Should you write some really sticky content that gets bookmarked a lot — you can
easily climb in the rankings of the actual site's internal search structure that can bring
you a flood of website traffic. This is also known as the "digg effect." As a side note,
these social bookmarking sites are great for research on popular articles and the
keywords being used.

Places NOT to use your Keyword Phrases
You'll notice that through out this article, I did not mention anything about using your
keyword phrases in your meta keyword tags as well as alt text in your images.
Here's why.

Meta keyword tags are pretty much worthless to the large search engines. While they
are still used in very minor search engines, this does not warrant the time or effort to
focus your energies on this aspect of your web page. Furthermore, when you use your
keyword phrases in your meta tags, this allows other webmasters to conduct keyword

research right from your own site as they use site scrapers that pull keywords right from
your meta tags.

Alt text in images tend to be a place that webmasters stuff keywords repetitively and
search engines nowadays frown upon this. Why take the chance in getting your web
page penalized for over-stuffing keywords when there are so many places noted above
to put your keyword phrase? It's probably best to use various alt text in your images that
relate to exactly what the image is about. This begs you not to use the same keyword
phrase over and over again just to try and improve your search engine rankings.

Now go put all of this information to good use! Good Luck and Good Optimizing!


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