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Funding the Internet of Things
• So, you want to get your IoT idea funded?
• Mark Littlewood, The BLN,
• @marklittlewood, @The_BLN
• Run IoT Forum, Cambridge, June 27th
internetofthings.thebln.com
Are You Project or Business?
• Project
– Discrete
– Desirable product for consumer
– ROI unimportant
– Plan to deliver product to user
• Business
– Build sustainable organisation
– Clear focus on ROI
– Plan to build business – processes for
people, cash, global distribution, blah, blah...
internetofthings.thebln.com
MVP or
‘scratch an
itch’
Make £££
for
shareholders
Project vs Business – Funding Options
• Project
– Customers
– Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE
– Kickstarter
– Don’t waste time with investors
• Business
– Customers
– Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE
– Equity Investment
• Friends and Family
• Angels
• Crowdcube etc
• Venture Capital
• Public Markets
internetofthings.thebln.com
The Golden Rule of Funding
£1 of customer cash
≥
£10 of investor funding
internetofthings.thebln.com
Venture Funding – the Last Resort
• Only suitable for a very small percentage of ideas
• Be prepared to kiss a lot of frogs
• Make sure you understand how VCs behave and
what motivates them
• If you want money from investors, understand
their language
• Investors invest in lines, not dots
internetofthings.thebln.com
Useful sources of information
• Grants & competitions - TSB
• http://bit.ly/TSBGrants
• Crowdfunding
• http://bit.ly/UKCrowdsources
• Other sources of funding – VC & Grants
• http://bit.ly/UKGrantSources
internetofthings.thebln.com
IoT 13: 1 day on the Business of IoT
Conference |Exhibition|Networking
27th June, 2013, Cambridge
One to Watch Showcase: Entries by 27th May
SPECIAL OFFER FOR IOT MEET UP:
50% OFF REGISTRATION TO MIDNIGHT TONIGHT (USE IOT50PER)
OR
£50 OFF REGISTRATION THIS WEEK (USE IOT50POUND)
http://internetofthings.thebln.com/
mark@thebln.com

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Funding the Internet of Things. Some thoughts on getting started.

  • 1. Funding the Internet of Things • So, you want to get your IoT idea funded? • Mark Littlewood, The BLN, • @marklittlewood, @The_BLN • Run IoT Forum, Cambridge, June 27th internetofthings.thebln.com
  • 2. Are You Project or Business? • Project – Discrete – Desirable product for consumer – ROI unimportant – Plan to deliver product to user • Business – Build sustainable organisation – Clear focus on ROI – Plan to build business – processes for people, cash, global distribution, blah, blah... internetofthings.thebln.com MVP or ‘scratch an itch’ Make £££ for shareholders
  • 3. Project vs Business – Funding Options • Project – Customers – Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE – Kickstarter – Don’t waste time with investors • Business – Customers – Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE – Equity Investment • Friends and Family • Angels • Crowdcube etc • Venture Capital • Public Markets internetofthings.thebln.com
  • 4. The Golden Rule of Funding £1 of customer cash ≥ £10 of investor funding internetofthings.thebln.com
  • 5.
  • 6. Venture Funding – the Last Resort • Only suitable for a very small percentage of ideas • Be prepared to kiss a lot of frogs • Make sure you understand how VCs behave and what motivates them • If you want money from investors, understand their language • Investors invest in lines, not dots internetofthings.thebln.com
  • 7. Useful sources of information • Grants & competitions - TSB • http://bit.ly/TSBGrants • Crowdfunding • http://bit.ly/UKCrowdsources • Other sources of funding – VC & Grants • http://bit.ly/UKGrantSources internetofthings.thebln.com
  • 8. IoT 13: 1 day on the Business of IoT Conference |Exhibition|Networking 27th June, 2013, Cambridge One to Watch Showcase: Entries by 27th May SPECIAL OFFER FOR IOT MEET UP: 50% OFF REGISTRATION TO MIDNIGHT TONIGHT (USE IOT50PER) OR £50 OFF REGISTRATION THIS WEEK (USE IOT50POUND) http://internetofthings.thebln.com/ mark@thebln.com

Editor's Notes

  1. A process of analysis - it’s Freud’s couch, if you’re wondering….