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Using NFC Check-ins to
Crowd Curate Music Preferences
MARK LOCHRIE
@MARKLOCHRIE
Mark Lochrie, Daniel Burnett & Paul Coulton
Thursday, 7 February 13
SOCIAL
NETWORKS
Thursday, 7 February 13
Thursday, 7 February 13
Tagging Tweeting
Update
Checking-InRelationships
Groups Identity
ConverseShare
SOCIAL
NETWORKS
Location
Thursday, 7 February 13
SOCIAL CAPITAL
BRIDGING
BELONGING
BONDING
Thursday, 7 February 13
FOURSQUARE CHECK-IN
Thursday, 7 February 13
Thursday, 7 February 13
THE FOURSQUARE MAYOR
Thursday, 7 February 13
GAMIFICATION
Thursday, 7 February 13
GAMIFICATION
Use of game
mechanics to
encourage
engagement in an
activity that
otherwise might be
considered a chore
or boring
Thursday, 7 February 13
GAMIFICATION
Use of game
mechanics to
encourage
engagement in an
activity that
otherwise might be
considered a chore
or boring
Encouraging certain
user behaviour
using Games as a
Lens
Thursday, 7 February 13
GAMINGTHE SYSTEM
Thursday, 7 February 13
NFC EVERYWHERE
Thursday, 7 February 13
Thursday, 7 February 13
Thursday, 7 February 13
Thursday, 7 February 13
RISE OF MOBILE DEVICES
UBIQUITY
LOCATION
SERVICES
NFC
WI-FI &
DATA PLANS
MUSIC
SERVICES
(LOCAL/CLOUD)
MOBILE SOCIAL
NETWORKING
Thursday, 7 February 13
SO......
Thursday, 7 February 13
1940’S AMERICAN DINER
Thursday, 7 February 13
ATRADITIONAL JUKEBOX
Thursday, 7 February 13
AMBIENCE
Thursday, 7 February 13
Thursday, 7 February 13
CROWD CURATION OF A
MUSIC GENRES
HOW DO PEOPLE
COLLECTIVELY CHANGE &
INFLUENCE PUBLIC SPACES?
WHAT EFFECT DOES IT HAVE
ONTHE COMMUNITY?
HOW DO PEOPLE PERCEIVE
THEIR PUBLIC SPACES?
DO PEOPLE WANTTO CHANGE
PUBLIC SPACESTO FITTHEIR
PERSONAL PREFERENCES
CAN GROUPS OF PEOPLETOGETHER ALTER
AND MANIPULATETHE SPACE DIFFERENTLY?
DISCOVERY MORE
INFORMATION ON
THOSE AROUNDYOU
INCENTIVE FOR
PHYSICAL CHECKINS
Thursday, 7 February 13
CHARACTERISTICS
ONLINE
PORTAL
NFC HARDWARE
MUSIC PLAYER
DATABASE
BACKEND
Thursday, 7 February 13
Thursday, 7 February 13
SystemOperation
Thursday, 7 February 13
ARDUINO NFC SHIELD
LED’s
Thursday, 7 February 13
Thursday, 7 February 13
SYSTEM ARCHITECTURE
CHECKINDJ -V2
Thursday, 7 February 13
ONLINE PORTAL
Thursday, 7 February 13
Playing
the
Game
Thursday, 7 February 13
THE TRIAL
“It introduces new songs and I can find hidden gems”
“It will provide a wide and varied music styles anywhere it's
used. Good idea”
“I don't really see how this would benefit such events. Music
tastes are quite niche. Ice breakers and networking events are
surely purposed to bring people together through common
ground rather than unique differences”
“Not sure if there was a crowd of people standing around the
jukebox, with the size of the system I’m not sure if everyone
will be able to see it.”
“It would well in a conference setting or even freshers week.”
Thursday, 7 February 13
Thursday, 7 February 13
Thursday, 7 February 13
ETHNOGRAPHY STUDYTO DETERMINE WHAT
EXTENTTHE NOVEL SERVICE IMPROVESTHE
SOCIAL EXPERIENCE
WHAT EMERGES FROMTHE USERS BEHAVIOUR
THE IMAPCT AN INDIVIDUAL CAN HAVE UPON
THE GROUP CONSCIOUSNESS ANDTHE WAY
THEY USETHE SPACE AFFORDEDTOTHEM.
LONGITUDINAL STUDY
Thursday, 7 February 13
Thursday, 7 February 13

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Using NFC to Crowd Curate Music Preferences