Consumers are equipped with an increasingly sophisticated array of mobile applications to get information about pricing, service, locations, social context and even health and sustainability. How will this new mobile-empowered consumer reshape retail?

1. RETAIL IN THE AGE OF MOBILE EMPOWERMENT
A new generation of mobile applications combines location awareness, visual search and social context to give shoppers more
information than ever about their choices. Competitive pricing information, product reviews, user ratings and even social
responsibility critiques are literally in the hands of your customers, often as they are walking by or shopping in your stores. How
will your brand adapt to this era of radical transparency and shopper empowerment?
REDLASER
This startlingly accurate barcode reader allows shoppers to
get instant price info from online and local retailers simply by
scanning a barcode.
BARNES & NOBLE
Shoppers can take a picture of any book, DVD or audio CD and
instantly get information on pricing, availability, reviews. Items
are ordered on the smartphone or reserved for in-store pick-up.
YELP MONOCLE
This hidden feature of the Yelp application displays restaurant
names and user ratings over a real-time street view from
the phone’s camera to show nearby establishments and their
ratings.
SEARS PERSONAL SHOPPER CREW
Take a picture of anything you want to buy, and Sears Personal
Shopper Crew will respond with a phone call or email to help you
make your purchase.
GOODGUIDE
This application allows shoppers to scan products on your shelf
and get health, safety and sustainability ratings.

2. GOOGLE SHOPPER AND GOOGLE GOGGLES
Two mobile applications from Google allow video and voice
search to bring back product and pricing information.
QUESTIONS FOR RETAILERS
How will your organization stay as
informed as your consumers?
How will you translate organizational
awareness to action at the store level?
Will online reviews of products and
locations have as big an impact in brick-
and-mortar as they do in e-commerce?
Will you encourage your customers
to use these technologies to share
their experiences?
How will you use these technologies to
create a sustainable connection with
your customers?
Mark Logan
816-674-6373
mlogan@barkleyus.com