A presentation about Enterprise 2.0 as innovation and driver of innovation in organizations by Oscar Berg at Acando

1. “
A powerful global conversation has
begun. Through the internet, people
are discovering and inventing new
ways to share relevant knowledge
with blinding speed. As a direct
result, markets are getting smarter –
and getting smarter faster than most
companies.
Levine, Locke, Searls, Weinberger
quot;The Cluetrain Manifestoquot; (1999)
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2. Enterprise 2.0 as Innovation
Improving collaboration and knowledge exchange
Oscar Berg, Acando
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3. Pillow Fight Flash Mob
Torino, Italy
.
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Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/

4. © Acando AB

5. The rules of traditional media
A few… …a publisher… …to many…
…writes …who
for… sells…
…because the publisher owns
the production and distribution means
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6. The rules of social media
Anyone can share anything
with anyone across the globe…
Internet
…at almost no cost!
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7. Old news: business is about people and conversations
I have
I have a need something to
offer
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8. “
If HP knew what HP knows, we
would be three times as profitable.
Lew Platt
Former CEO of Hewlett-Packard
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9. The Allen curve (Allen, late 70’ies)
● Exponential drop in communication frequency between engineers as
the distance between them increases.
● The importance of communication to innovation has been proven many
times.
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10. The strength of weak ties (Granovetter, 1973)
● Strong ties are relationships
between people who work, live or We both know
play together this
● Lead to redundancy in ideas
since members tend to think alike
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11. The strength of weak ties (Granovetter, 1973)
● Weak ties are relationships
between members of different I know New I know
this idea! that
groups
● Lead to a diversity of ideas as
they tie together separate modes of
thought
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12. Organisations need to get better at collaborating
Your organisation
Globalisation &
Ignorance
Specialisation
Consumerisation
Behavior
of IT
”The Google
Generation” Power
Democratisation
of communication Legacy
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13. “
Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.
Andrew McAfee
Associate Professor, Harvard Business School
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14. Enterprise 2.0 is already happening in your business
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15. We adopt social software because they empower us
Fits my Different tools for
work-style different needs
Universally Informal &
accessible spontaneous
interaction
Easy to contribute
Visibility
Easy to use
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16. Improving collaboration requires a cultural shift
Command-and-control Consensus-driven
Formal and closed Informal and open
Hero-culture Mentoring-culture
Fear of making mistakes Explore and evaluate
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17. …as well as a behavioral shift
I interact with I interact with
others when I others regularly
have the time and self-initiated
Me 1.0 Me 2.0
I only use I use
e-mail multiple
tools
I have
I occasionally
ambient
update myself
awareness
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18. Social software = communication + participation
Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98
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19. Enterprise 2.0 brings new tools to Change Management
Support Makes it easier
for change to participate
Makes it easier “I do” Commitment
to communicate
“I can”
Will to change
“I understand”
“I see”
Understanding
Consciousness
Time
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20. Social networks provide the infrastructure for innovation
Find and connect Rapidly distribute
with people ideas, experiences
across and knowledge
boundaries
Become Tap into the
aware of what knowledge of
others are your informal
doing network
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21. Blogs and wikis to build and share collective intelligence
Collective Intelligence
Single-
Blogs author
insights
User-generated,
interlinked and rapidly
adaptable bodies of
knowledge open to
everyone
Multi-author
Wikis “agreed-upon”
knowledge
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22. ”Intellipedia” - Connecting the dots at CIA after 9/11
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23. Collectively edit a shared body of knowledge
Project wiki
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24. Broadcast information to stakeholders with blogs
We are on time
and on
budget!
Project blog
Comment
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25. Make quick assessments with instant messenger
Are you It’s sealed and
finished? delivered!
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26. Make updates come to you with RSS
Ah, everything
News about content changes delivered to me -
in one place!
New blog posts
New search results
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27. The software giants are aiming for Enterprise 2.0
EMC Documentum 6.5 Google Apps Enterprise
Microsoft SharePoint / MOSS 2007 IBM Lotus Connections
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28. But IT is only 10% of the solution, the rest is…
Awareness
Approach and strategy
Ways of working
Change Management
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29. “
The opportunity for business and IT
leaders is to understand how the
individualization of work will affect
businesses, critical processes,
innovation and inter-enterprise
collaboration.
Yvonne Genovese
VP at Gartner, commenting on quot;Gartner Identifies Four
Disruptions That Will Transform the Software Industry“ on
October 15, 2008
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30. Questions?
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31. THANKS!
Join the conversation at
www.thecontenteconomy.com
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