Designers, clients, & UX folks alike need to STOP treating 'brand websites' as such and instead learn about the basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON'T SELL ANYTHING!!!!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Brand Websites Must Die!
1. Brand Websites Must Die! Understanding Online Business Models for Greater ROI & Design Excerpt: NYC UPA Keynote Designing Outcomes : Feb 2009 First in a series of short education presentations
8. Lead Generation: Trial Example * If you think of this as a “brand” site, you might not care how many samples you gave away, names collected, or potential customers converted. But as a Lead Gen site, it’s you lifeblood. Step 2 Step 3 Step 1 Step 4 (G1)
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10. Lead Generation: Trial - Scenario Analysis Example * Reporting vs Analysis. Test Scenario Analysis against User Testing. Tie back to wireframes, personas, & segments.
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12. Lead Generation: Trial - Monetization Model * The proof is in the pudding! You can download this file from my website