This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives

1. DIGITAL ADVERTISING
PROPOSAL

2. Who we are
Markova Creative is a digital marketing agency, specializing in internet
Marketing and Strategy development, Social Media campaigns, Online
media sales, Mobile marketing and Web development and analytics
services.

3. Services
Brand Identity
Website Design
Development
Social Media Strategy
Digital Media
Development
Search Engine Social Media Page
Optimization Management

4. Marketing Objectives
Why You Need Digital Marketing
• To build an online following of people interested, or even passionate about your brand
or business.
• To generate a substantial amount of sales leads and traffic.
• To facilitate customer service and support with your customers.
• To provide a feedback platform for two way communication with your customers.
• To generate online word of mouth buzz about your business.
• To generate a substantial flow of traffic to your website, educating people about your
business.
• To protect your online reputation, being in control of what is being said about your
business.

5. Unique Advantages Of Digital Media
RELEVANCE ( Targeting)
ROI (Cost/benefit
REACH
ratio)
ANALYTICS (Knowing your
customers)

6. Why Advertise Online?
RELEVANCE ( Targeting)
With over 43 million Nigerians
online, Nigeria is the largest
country by the number of
internet users and the 10th
Nigerian Internet Population 2010
largest in the world.

7. Targeting Options
• Age
• Sex
• Education level
• Marital status
• Location
• Interests
• Device type (desktop/mobile)
• Mobile Network provider
• Online browsing history

8. Analytics
Advertising Campaign Analytics Interaction Campaign Analytics
• Number of Impressions Demographics of target group:
• Number of Clicks • Age range
• Number of conversions • Device type
• Total & average click-through rates • Location
• Ad creative performance (total/individual) • Education Level
• Specified daily budget • Marital status
• Specified Cost per click/Cost per • Virality of your media content
thousand impressions,
• Incoming traffic by device type
• Incoming traffic by Location
Learn about the habits, demographics and
interests of people interested in your business.

9. Digital Media Strategy Development
Google Search Google Display Email Facebook
Advertising Advertising Advertising Advertising
But running a campaign
without a strategy is a
recipe for disaster!
We will help you craft a
BRAND WEBSITE
viable strategy , taking
into account your target Facebook
Page
audience, objectives,
budget, amongst others.

10. Website Design & Development
Millions of successful
businesses build jaw
dropping websites.

11. Advertising Platforms
Google Search Advertising
Google Display Advertising
Mobile Display Advertising
Youtube Advertising
Yahoo Advertising
Platforms Linkedin Advertising
Etisalat Easy Adz
Email Marketing
Facebook Advertising
Direct-buy Advertising

12. Google Search
Place your ad
here
Place your advertising in the eyes of consumers when
they are searching for keywords related to your business
with Google search advertising.

13. Google Display Advertising
Reach consumers
consuming content
related to your
services with Google
display advertising.
Place your ads on top
50 Nigerian websites-
Vanguard,
Sunnewsonline,
Nairaland etc.
Place your ad
here

14. Facebook Advertising
Facebook ads gives
advertisers the
advantage of targeting
by age, gender,
education level,
interests amongst
others.
Place your ad
here

15. Facebook Fan Page Design
Projects handled
with Wildfusion
Limited.
Engage your customers with your facebook page.
Grow an online following, share brand information
and promote word of mouth buzz about your brand.

16. Youtube Video Ads
Use YouTube ads to
create awareness and
drive conversions, using
video to convey your
communication in an
emotive manner

17. Yahoo Advertising
• Third most visited site by Nigerians.
• Over 3 million Nigerian mail users generating
300million impressions monthly.

18. Mobile Advertising
• Reach consumers on
the go with mobile
advertising.
#Mobile Subscribers 90,655,000
( March 2011)
% Internet enabled 25-30%
handset usage
# Ad 617 Million
Impressions/month
(April 2011)

19. Why Mobile?
Top 6 mobile online
activities
• Social Media
• Search
• Email
• News
• Information
• Video

20. Easy Adz- Permission Marketing
Repl
y1 Repl
y2

21. Campaign Measurement with
Google Analytics
Analytics will enable us:
• Evaluate traffic sources by
Nigerian cities to website.
• Measure time spent on site
by users.
• Measure and monitor
conversions.
21

22. Engagement Measurement
with Facebook Insights
Using Facebook Insights affords
us the access to a variety of
comprehensive engagement
reports in real-time, such as
Number of page visits, virality,
word of mouth, recommendations
amongst many others, enabling
decision making easier.

23. NOW LETS GET YOU
STARTED
Michael Nwayemike Markova Creative
08125131130 www.markova.com