Presentation for 350 brand marketers on the topic of SocialMedia and Word of Mouth marketing. Some narrative is included in the "Notes" view in this powerpoint deck.
1. WHERE WORD OF MOUTH MEETS SOCIAL MEDIA Presented by: Mark Silva, Founder and Managing Director Real Branding December 18, 2008
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4. DEFINITION Unleashing “… a trend in which people use technologies to get the things they need from each other instead of from companies.” - Groundswell, Charlene Li & Josh Bernoff, Forrester Research 2008
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7. WHY DOES IT MATTER? Wikipedia.org Alexa Global Traffic Rankings 12/31/05; 3/12/08, Morgan Stanley Research 1 2 3 4 5 6 7 8 9 10 2005 (U.K.) 2008 1 2 3 4 5 6 7 8 9 10
8. WHY DOES IT MATTER? Source: The Nielsen Company, Custom Analysis (September 2008).