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Data Mining Innovation with SQL Server 2014 
Mark Tabladillo, Ph.D. (MVP, SAS Expert) 
Birmingham, AL –SQL Saturday 328 
August 23, 2014
Networking 
Interactive
Mark Tab 
SQL Server MVP; SAS Expert 
Consulting 
Training 
Teaching 
Presenting 
Linked In 
@MarkTabNet
Outline 
Examine a demonstration image of SQL Server Business Intelligence 2014 
Create groups: develop a single data mining innovation which can be communicated in three minutes 
These solutions will have technology restrictions –to be enumerated 
Randomly chosen spokesperson: share the group innovation 
Voting
TechNet Virtual Labs 
http://technet.microsoft.com/en-us/virtuallabs/bb467605.aspx
SQL Server 2014 Developer Training Kit 
http://www.microsoft.com/en-us/download/details.aspx?id=41704
Microsoft Bing beats Google in World Cup predictions 
Bing was 15 for 15 in picking the winners of each knockout match 
Microsoft is using data like the teams’ records, strength of schedule, margin of victory in past matches, whether the location gives a particular team a home field advantage, and the influence of factors including weather and type of playing surface. 
Microsoft managed to edge Google in terms of World Cup predictions. Google also used its own technology to pick match outcomes and finished 14 of 15. http://www.geekwire.com/2014/microsoft-bing-15-16-world-cup/
Applied Data Science 
Choose one of five companies
Telecommunications
Healthcare
Oil and Gas
Retail
Volkswagen Group
Your Presentation 
Problem Statement 
Purpose Statement 
Data Collection 
Data Mining and Machine Learning with technical details 
SQL Server 2014 Enterprise Edition 
Microsoft Office 2013 Professional Plus 
SharePoint 2013 Enterprise 
Power BI for O365 
Microsoft Azure Machine Learning 
<You may add any free items from Microsoft or Codeplex> 
Expected Outcomes
Evaluation 
One person to speak in three minutes 
Describe for your technical peers the technical details of your data mining innovation 
Each Team will vote for other teams in 3 categories 
Importance 
Availability 
Usefulness 
Relative Placement: http://www.swingdancecouncil.com/library/relativeplacement.htm
Celebration
Major Websites 
SQL Server Data Mining 
http://technet.microsoft.com/en-us/sqlserver/cc510301.aspx 
http://www.sqlserverdatamining.com/ 
Microsoft Azure Machine Learning (currently in preview) http://azure.microsoft.com/en-us/services/machine-learning/
Software 
Dreamspark(students); BizSpark(businesses) 
SQL Server 2014 Enterprise (includes database engine, Analysis Services, SSMS and SSDT) 
http://www.microsoft.com/en-us/server-cloud/products/sql-server/default.aspx 
Microsoft Office 
http://office.microsoft.com/en-us/ 
Primer on Power BI --MarkTab 
http://blogs.msdn.com/b/mvpawardprogram/archive/2014/08/04/primer-on-power-bi-business- intelligence.aspx
Abstract 
This presentation includes a complex business analytics solution using elements across the Microsoft Business Intelligence technology. This talk will not have all the steps spelled out. Therefore you should prepare --for example, by looking at the SQL Server 2014 Developer Kit --since attendees will be expected to have working knowledge of SQL Server relational database, SSIS, SSAS, SSRS, SSMS and SSDT. At the end of the demonstration, you will be expected to participate in groups to promote one idea which builds on the demo, and everyone will be voting for their favorite groups. Come ready to create and celebrate your peers.

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Data Mining Innovation with SQL Server 2014: SQL Saturday 328 Birmingham AL

  • 1. Data Mining Innovation with SQL Server 2014 Mark Tabladillo, Ph.D. (MVP, SAS Expert) Birmingham, AL –SQL Saturday 328 August 23, 2014
  • 3. Mark Tab SQL Server MVP; SAS Expert Consulting Training Teaching Presenting Linked In @MarkTabNet
  • 4. Outline Examine a demonstration image of SQL Server Business Intelligence 2014 Create groups: develop a single data mining innovation which can be communicated in three minutes These solutions will have technology restrictions –to be enumerated Randomly chosen spokesperson: share the group innovation Voting
  • 5. TechNet Virtual Labs http://technet.microsoft.com/en-us/virtuallabs/bb467605.aspx
  • 6. SQL Server 2014 Developer Training Kit http://www.microsoft.com/en-us/download/details.aspx?id=41704
  • 7. Microsoft Bing beats Google in World Cup predictions Bing was 15 for 15 in picking the winners of each knockout match Microsoft is using data like the teams’ records, strength of schedule, margin of victory in past matches, whether the location gives a particular team a home field advantage, and the influence of factors including weather and type of playing surface. Microsoft managed to edge Google in terms of World Cup predictions. Google also used its own technology to pick match outcomes and finished 14 of 15. http://www.geekwire.com/2014/microsoft-bing-15-16-world-cup/
  • 8. Applied Data Science Choose one of five companies
  • 14. Your Presentation Problem Statement Purpose Statement Data Collection Data Mining and Machine Learning with technical details SQL Server 2014 Enterprise Edition Microsoft Office 2013 Professional Plus SharePoint 2013 Enterprise Power BI for O365 Microsoft Azure Machine Learning <You may add any free items from Microsoft or Codeplex> Expected Outcomes
  • 15. Evaluation One person to speak in three minutes Describe for your technical peers the technical details of your data mining innovation Each Team will vote for other teams in 3 categories Importance Availability Usefulness Relative Placement: http://www.swingdancecouncil.com/library/relativeplacement.htm
  • 17. Major Websites SQL Server Data Mining http://technet.microsoft.com/en-us/sqlserver/cc510301.aspx http://www.sqlserverdatamining.com/ Microsoft Azure Machine Learning (currently in preview) http://azure.microsoft.com/en-us/services/machine-learning/
  • 18. Software Dreamspark(students); BizSpark(businesses) SQL Server 2014 Enterprise (includes database engine, Analysis Services, SSMS and SSDT) http://www.microsoft.com/en-us/server-cloud/products/sql-server/default.aspx Microsoft Office http://office.microsoft.com/en-us/ Primer on Power BI --MarkTab http://blogs.msdn.com/b/mvpawardprogram/archive/2014/08/04/primer-on-power-bi-business- intelligence.aspx
  • 19. Abstract This presentation includes a complex business analytics solution using elements across the Microsoft Business Intelligence technology. This talk will not have all the steps spelled out. Therefore you should prepare --for example, by looking at the SQL Server 2014 Developer Kit --since attendees will be expected to have working knowledge of SQL Server relational database, SSIS, SSAS, SSRS, SSMS and SSDT. At the end of the demonstration, you will be expected to participate in groups to promote one idea which builds on the demo, and everyone will be voting for their favorite groups. Come ready to create and celebrate your peers.