Are you looking to create more stability in your professional future in uncertain economic times? Developing a social media platform is a challenge for highend professionals and consultants. The presenter has established a blog (http://marktab.net), cofounded an online journal, become a paid video presenter, secured a spot at Microsoft TechEd, and earned credit toward his first Microsoft MVP. This presentation introduces the basic elements for 2013 of a successful web strategy. The presenter shares his own statistics and first-hand experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.
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Social Marketing 201306
1. Social Marketing in
2013 for Microsoft
Professionals
Mark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT)
PASS SQL Saturday #229 South Florida
June 29, 2013
3. About MarkTab
Training and Consulting with
http://marktab.com
Data Mining Resources and Blog at
http://marktab.net
Twitter @marktabnet
4. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science
6. How To Apply PDSA
Develop a Plan
Do (Follow) the Plan
Study the Plan
Act on what you Learn
7. MarkTab Mission: Define “Success”
MarkTab.Net/MarkTab.Com:
empowers and inspires executives, architects and developers (WHO)
with insights from data mining, predictive analytics and business intelligence
(WHAT)
to make actionable decisions (WHY)
9. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science
10. How to Choose Social Media Partners
1. Where is the crowd? <Physical Model>
2. Where are the thought leaders? <Physical Model, Logical Model>
19. Publishing
Online Periodicals
Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo
Microsoft Community Articles
http://msdn.microsoft.com/en-us/library/ee412262.aspx
Microsoft Technical Support Forums
http://social.msdn.microsoft.com/Forums/en-US/categories/
Software: PerfectIt, StyleWriter
22. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science
23. Limitations of Science
Science Cannot Prove:
Logic and Mathematics
Metaphysical Truths
Ethical Beliefs
Aesthetic Judgments
Science Itself
However, Don’t Underestimate What Can be Measured
24. Strengthening Our Science
The Scientific Method
Discovering Your Strategy
Consulting
Legal
Story Telling
Video
Publishing
Social Media Metrics
25. Conclusion
How To Develop a Social Media Strategy
Learn and Refine how you apply the Scientific Method
Create Physical and Logical Models of Current Social Media Choices
Acknowledge the Limitations of Science, but Continue to Learn
26. The Scientific Method
Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd
ed.). Boston, MA: The MIT Press.
Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery
Retrieved September 1, 2010, from http://research.microsoft.com/en-
us/collaboration/fourthparadigm/
Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid
Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
27. Discovering Your Strategy
Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press.
Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers.
Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
28. Consulting
Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada:
Entrepreneur Press.
Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants.
Hoboken, NJ: John Wiley & Sons, Inc.
Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John
Wiley & Sons, Inc.
29. Legal
Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for
Film and Television. Beverly Hills, CA: Silman-James Press.
Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know.
Berkeley, CA: Nolo.
30. Story Telling
Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press.
Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press.
Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power
of Story. New York, NY: Crown Business.
Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style.
Washington, DC: IslandPress.
31. Video
Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal
Press.
Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.).
San Francisco, CA: Pfeiffer.
Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's
Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.
32. Publishing
Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN:
Bascom Hill Publishing Group.
Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
33. Social Media Metrics
Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in
Business (2nd ed.). Indianapolis, IN: Wiley.
Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.