In today’s business environment it is very vital for a product or services selling company to bond with its customers and attract potentially new ones.

1. Benefits of PSD to Email Template Conversion
In today’s business environment it is very vital for a product or services selling company to bond with its
customers and attract potentially new ones. Internet serves as the best platform for this and emails your
best tool. But will any email do the job for you? No, your email has to be attractive, interactive and arouse
desire among the customers. One of the best ways to achieve this is to opt for PSD to email conversion.
Around the world this is the most preferred way to get highly customized email for businesses. There are
a lot of advantages that you get when you convert PSD to HTML/email which makes them such a
profitable proposition. Some of these advantages are –
•Customization – PSD to HTML email conversion allows you to create highly customized emails which are
specific to your brand. This helps customers identify with your business instantly allowing you to deliver
the message in a much more effective manner. The email is designed as an image in Photoshop before
being converted into a web compatible format. This gives you a lot of creative freedom in terms of the
structure, color scheme and use of images and graphics. You can also design campaign and need specific
design for each and every email campaign that you run.
•Targeted User – How does an email which starts with ‘Dear Customer’ or ‘Dear User’ sound? It seems to
be straight out of a bulk email campaign and would most likely land up in trash. Instead of this PSD to
CSS/Email allows you to individually address each and every recipient of the email such as ‘Dear Mr.
Smith’ or ‘Dear Rob’. Such kinds of emails arouse the interest of the customers in the content of the email
and this can lead to an increased conversion rate among your recipients.
•Interactivity – Do you like reading long emails? You don’t and most of your recipients share the same
feeling about long emails. But when you opt for this kind of email conversion you can rest be assured that
you will get an email which is interactive. It ensures that the customers not only see your email but also
respond to its interactive features the simplest of which will take them to a website which carries detailed
information of your marketing campaign.
•Easy Integration – These email conversion technique is highly flexible as HTML emails can easily be sent
using desktop email clients such as Outlook and Thunderbird. These emails are equally flexible when it
comes to their integration on web based email clients such as Hotmail, Gmail, and Yahoo etc. This gives
you immense flexibility in managing an effective campaign from anywhere in the world.
•Instant Feedback – Advanced HTML coding in these emails creates an instant feedback module. You can
easily be notified when a customer views the email and their subsequent actions with regard to the email
message. This active intelligence on the email campaign can serve as a huge edge in a break neck market
environment.
Designing an attractive email campaign requires both aesthetic sense as well as technical knowledge. This
you need to hire the services of a web development company which has a proven track record as far as
PSD to XHTML/email conversion is concerned. They should be able to design a campaign around your
exact needs keeping your target audience in mind. An amateur company can design a poor HTML email
which will hurt your business prospects for ever. So when it comes to running a successful email campaign
don’t compromise with the quality at any cost.