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Jive new way_tour_my_sap_24_may2011 final
1.
The Power of
Social Business at SAP Mark Yolton Senior Vice President | SAP Community Network
2.
Let’s Talk...
SAP for the Uninitiated Our Social Business Landscape ... with JIVE Moving Forward Reflecting Back ... © 2011 SAP AG. All rights reserved. 2
3.
Run Better with
SAP – Leader in Enterprise Software We Help Organizations Do What They Do... Better 170,000 customers 53,000 Employees 25 Industries Number 1 Business Applications Analytic Applications Enterprise Mobile SME © 2011 SAP AG. All rights reserved. 3
4.
SAP “Run Better”
video http://www.youtube.com/watch?v=MoZiztyYyDc © 2011 SAP AG. All rights reserved. 4
5.
JIVE is integral
to SAP’s Social Business Architecture Public By invitation Employees Only © 2011 SAP AG. All rights reserved. 5
6.
Massive, Open, Public
Communities Public By invitation Employees Only SAP Community Network © 2011 SAP AG. All rights reserved. 6
7.
SAP Community Network:
Large, Leading, Impactful Pioneering Social Business Best-Practices ~ 2.5 million members strong > 200 countries and territories ~ 20,000 new members / month ~ 1.5 million unique visitors / month > 4 million visits @ 20 million pages / month > 250,000 have contributed (ever) > 100,000 last year > 2,000 annual top contributors ~ 4,000 posts / day in 360+ forums ~ 2 million topic threads @ 8M messages ~ 8,000 bloggers … ~ 100 SAP Mentors … > 2 million quarterly newsletter impressions © 2011 SAP AG. All rights reserved. 7
8.
Tremendous Growth &
Expansion of the SAP Community Network (SCN) Launch: Launch: 2.5M Members Launch: EcoHub App Store Code 1.5M UMV Business Exchange Launch: Objects Career >100,000 BPX Community Center Contributors / Add University year 100K Wikis Alliances 1M > 1M Newsletter Members Community Members Subscribers Jive Rebrand: Forums SCN SAP Idea Place Launch: Blogs 1M Forum SAP Posts Developer Network 2003 2005 2007 2009 2011 © 2011 SAP AG. All rights reserved. 8
9.
Today…
SAP Community Network (SCN) is the Social Network for SAP professionals (covering developers, IT professionals, business process experts, business users, business intelligence pro’s, professors and students) delivering SOCIAL SOCIAL SOCIAL SOCIAL I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT to SAP customers, partners, employees, and independent experts © 2011 SAP AG. All rights reserved. 9
10.
SCN: The Social
Network for SAP Professionals The Engine for Social Business Acceleration SOCIAL SOCIAL SOCIAL SOCIAL OUTCOMES I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT O R C H E S T R AT I O N CULTURE & ENABLERS GOVERNANCE PROGRAMS & REWARDS TOOLS S O C I A L P L AT F O R M © 2011 SAP AG. All rights reserved. 10
11.
SCN Uses JIVE
for Discussion Forums …since 2004 Discussion Forums 2004 Implementation Now: 8M+ Forum Posts >2M Forum threads Peak: 6,000+ posts every day 100,000+ contributors per year Most-popular area on SCN Massive efficiency engine (call avoidance via self-service) © 2011 SAP AG. All rights reserved. 11
12.
SCN Uses JIVE
for Code Exchange SAP Code Exchange Developers share code snippets, tools, extensions… with each other Beta in 2009 … Launched 2010 “ 60+ Developer Projects Integration with SCN and Code Repository © 2011 SAP AG. All rights reserved. 12
13.
SCN Uses JIVE
for SAP Idea Place SAP Idea Place Launched September 2010 Outside-in crowdsourced innovations Idea submission, discussion, collaboration, improvement Community voting ~10,000 users >80 idea topics >2,900 ideas submitted >12,000 votes >90 ideas delivered or in product development © 2011 SAP AG. All rights reserved. 13
14.
SAP Runs Better
with SAP Community Network Helping the SAP Ecosystem Do What They Do... Better “ “SAP has set the standard — certainly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.” - -John Hagel and John Seely Brown John Hagel and John Seely Brown Business Week, 2008 in Business Week “ SAP ranks in the top ten of "the world's most valuable brands based on how they leverage social media to interact with customers.” - Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? “ “SAP Community Network perhaps illustrates the most extensive use to date of social media by a corporation.” - Aspen Institute © 2011 SAP AG. All rights reserved. 14
15.
Restricted, Controlled-Member Communities
Public By invitation Employees Only SAP SAP Community Collaboration Network Workspace © 2011 SAP AG. All rights reserved. 15
16.
Collaboration Workspace on
JIVE Launched 2007 Collaboration Workspace Secure IP controls Trust Initiated to enable product / solution innovation Selective sharing enables frictionless exchange 50+ gated communities 50,000+ UMV © 2011 SAP AG. All rights reserved. 16
17.
Collaboration Workspace on
JIVE BPX Community Roundtables BPX Community Roundtables Launched 2007 & 2008 Private spaces for Partners, Customers, and SAP Employees Focused on specific outcomes Help drive Customer and SAP Roadmaps © 2011 SAP AG. All rights reserved. 17
18.
Collaboration Workspace on
JIVE SAP Docupedia SAP Docupedia Interactive crowd-sourced SAP product documentation Quality improvements based on real-world expertise + customer use-cases SCN members find, view, comment, and organize Collaboratively improve documentation quality and completeness © 2011 SAP AG. All rights reserved. 18
19.
Collaboration Workspace on
JIVE SAP Premier Customer Network SAP Premier Customer Network Launched 2011 Private, customized portals for key customers + account team Collaboration, communication, document-sharing… © 2011 SAP AG. All rights reserved. 19
20.
Internal, Private, Employee-Only
Communities Public By invitation Employees Only SAP SAP SAP Community Collaboration Employee Network Workspace Network © 2011 SAP AG. All rights reserved. 20
21.
SAP Employee Network From
Past to Present 2009/10 SAP Employee Network Social Media, Enterprise Search, Convergence 2007/8 SAP Corporate Portal Re-launch Enhanced UI and Personalization 2005 SAP Corporate Portal Based on SAP Netweaver; B2E application integration & information 1998 SAPNet Communication, Team Collaboration & Self Services 1995-1997 Document Management & Structure based on R/3 system © 2011 SAP AG. All rights reserved. 21
22.
SAP Employee Network
on JIVE …since 2009 40,000+ Unique Visitors per month Technology: Jive Social Business Software 4.0 Key features: Discussions Polls Blogs Groups Communities Social Networking © 2011 SAP AG. All rights reserved. 22
23.
Organizations +
Vertical Spaces Departments Organizations Teams Projects Specific Events Contained Campaigns Physical Campus Locations © 2011 SAP AG. All rights reserved. 23
24.
Topics of Interest
+ Horizontal Spaces Broad Topics Programs Emerging Areas Cross-Organizational Cross-Topic © 2011 SAP AG. All rights reserved. 24
25.
Business Benefits &
Member Value Across SAP’s Social Business Landscape © 2011 SAP AG. All rights reserved. 25
26.
But… Today’s Challenge
(partial view) © 2011 SAP AG. All rights reserved. 26
27.
Dream: Single Social
Collaboration Platform for all of SAP Public, Gated, Internal … For social innovation, commerce, intelligence, insight + SAP Community Network SAP Collaboration Workspace SAP Employee Network © 2011 SAP AG. All rights reserved. 27
28.
We Reached a
Decision-Point on our Strategic Direction… JIVE to under-pin all SAP Communities: Internal / employee Controlled membership External-facing / open Massive migration Modernization Fully integrated Continuous innovation © 2011 SAP AG. All rights reserved. 28
29.
Why JIVE? Leader in
Social Collaboration Platforms © 2011 SAP AG. All rights reserved. 29
30.
Why JIVE? Able to
Accommodate Our Current Massive Size + Growth Trajectory Key Facts re: SAP Community Network >38M visits 2010 >220M pages viewed 2010 >11M visits Q1 2011 >3M unique visitors (Q1) >43M pages viewed (Q1) 76% increase in search engine traffic Q1’11 vs. Q1’10 >2M forum threads w/ >8M posts Forum pages viewed >11M times in Q1 alone © 2011 SAP AG. All rights reserved. 30
31.
Why JIVE? Robust &
Reliable: Global Access w/ 24x7 Availability © 2011 SAP AG. All rights reserved. 31
32.
Why JIVE? Shared Vision
of Social Business xx We believe… © 2011 SAP AG. All rights reserved. 32
33.
Why JIVE? Able to
Support Our Future Growth Strategy © 2011 SAP AG. All rights reserved. 33
34.
Why JIVE? Constantly Evolving
to Deliver Future Innovations © 2011 SAP AG. All rights reserved. 34
35.
Re-Cap SAP’s 3-Tier Approach
to Public Social Business & Gated Community Engagement Open / public / massive Restricted / controlled Private Private / Employee-Only JIVE since 2004, with significant expansions: 2007 … 2009 … 2010 … 2011 Massive migration & modernization of our public communities platform this year © 2011 SAP AG. All rights reserved. 35
36.
Parting Thoughts … Social
business is no longer optional, emerging, differentiating How you execute is… Your customers, partners, suppliers, and employees expect / demand such access, tools, engagement An ecosystem imperative Social Business benefits are clear Individuals & Companies B2B … B2C … S-M-L-XL … “Must do” … Now. © 2011 SAP AG. All rights reserved. 36
37.
Thank You! http://SAP.com http://scn.sap.com Mark Yolton
| SVP sap.com/techtour SAP Community Network Mark.Yolton@sap.com
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© 2011 SAP
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