Workshop on making social media more human presented at the PSU Web Conference 2013.

1. Tonya Oaks Smith
#psuweb13 http://www.flickr.com/photos/
50847131@N05/4693243571/
These Are Not
The Droids
You’re Looking For
Making Social Media More Human
Friday, June 7, 13

2. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What is a human?
#psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4
Friday, June 7, 13

3. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What do
others
think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
Friday, June 7, 13

4. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What is a human?
http://www.flickr.com/photos/96601789@N00/2394663481#psuweb13
Friday, June 7, 13

5. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What do we think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
Friday, June 7, 13

6. @marleysmom by @radiofreegeorgy
@marleysmom
http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/#psuweb13
•Communications director at the
UALR William H. Bowen School
of Law
•Worked as a reporter, internal
comm for private company, for
central communications, and the
law school
•Board member for Higher
Education Web Professionals
#shoes
#positivity
Friday, June 7, 13

7. These are
not the
droids
you’re
looking for...
http://www.flickr.com/photos/atmosttv/7014377287/#psuweb13
Friday, June 7, 13

8. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
Friday, June 7, 13

9. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
Friday, June 7, 13

10. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
Friday, June 7, 13

11. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
Friday, June 7, 13

12. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
•Determine the best ways to drive
engagement with real humans
Friday, June 7, 13

13. Who are you?
http://www.flickr.com/photos/highedweb/2922852848/in/photostream#psuweb13
Friday, June 7, 13

14. And why are you here?
http://www.flickr.com/photos/highedweb/5090342543/in/photostream#psuweb13
Friday, June 7, 13

15. *activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
Friday, June 7, 13

16. Section 1
#psuweb13
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17. Interpersonal
vs. mass
communication
#psuweb13
Friday, June 7, 13

18. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Interpersonal communication
http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#psuweb13
Friday, June 7, 13

19. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Mass communication
http://www.flickr.com/photos/40893278@N06/6041890351/#psuweb13
Friday, June 7, 13

20. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Social media?
http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#psuweb13
Friday, June 7, 13

21. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
#humanity
#psuweb13
Friday, June 7, 13

22. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Getting to know your org
http://www.flickr.com/photos/ianmain/12744620/#psuweb13
Friday, June 7, 13

23. Think about your
organization’s
mission, vision,
core values. Where
is the humanness?
#psuweb13
Friday, June 7, 13

24. *activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
Friday, June 7, 13

25. Section 2
#psuweb13
Friday, June 7, 13

26. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
So what are our rules?
#psuweb13 http://www.flickr.com/photos/djbrady/1205847589/
Friday, June 7, 13

27. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Set boundaries
#psuweb13
Friday, June 7, 13

28. The best way to find
out if you can trust
somebody is to trust
them.
- Ernest Hemingway
#psuweb13
Friday, June 7, 13

29. Attend to face
#psuweb13
Friday, June 7, 13

30. I think you still
have no idea the
effect you can have.
- Suzanne Collins
#psuweb13
Friday, June 7, 13

31. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Interrupt sometimes
#psuweb13 http://www.flickr.com/photos/zoot42/2526993321/
Friday, June 7, 13

32. The river is everywhere.
- Herman Hesse
#psuweb13
Friday, June 7, 13

33. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Share care
#psuweb13
Friday, June 7, 13

34. Through the Thou,
a person becomes I.
- Martin Buber
#psuweb13
Friday, June 7, 13

35. Think about these
rules. We follow them
well in person, right?
Have you seen
examples of them
in social media?
#psuweb13
Friday, June 7, 13

36. *activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
Friday, June 7, 13

37. Section 3
#psuweb13
Friday, June 7, 13

38. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Strategy... Or the ultimate
chance to be human
#psuweb13 http://www.flickr.com/photos/bearseye/7929020134/
Friday, June 7, 13

39. Bah.
#psuweb13
Friday, June 7, 13

40. There’s Life Beyond
the Four-Year University
Shari Erwin,Aaron Rester, and Tonya Oaks Smith
I suggest a new strategy,
R2: Let the Wookie win.
- C-3PO
#psuweb13
Friday, June 7, 13

41. There’s Life Beyond
the Four-Year University
Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Our greatness lies not
so much in being able
to remake the world
as being able to remake
ourselves.
- Mahatma Ghandi
#psuweb13
Friday, June 7, 13

42. My ally is the Force, and a
powerful ally it is. Life creates
it, makes it grow. Its energy
surrounds us, binds us.
Luminous beings are we, not
this crude matter. You must
feel the Force flow around you.
-Yoda
#psuweb13
Friday, June 7, 13

43. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What composes our plan?
#psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/
Friday, June 7, 13

44. #OMGWTFBBQ strategy?!
http://www.flickr.com/photos/7345228@N03/2604691971/#psuweb13
Friday, June 7, 13

45. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Objectives
#psuweb13 http://www.flickr.com/photos/willowpoppy/6613082663/
Friday, June 7, 13

46. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Audiences
#psuweb13 http://www.flickr.com/photos/thinkmedialabs/6176869823/
Friday, June 7, 13

47. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Action
#psuweb13 http://www.flickr.com/photos/birdsbarbershop/6893807298/
Friday, June 7, 13

48. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Benefits
#psuweb13
+Friday, June 7, 13

49. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Evaluation
#psuweb13 http://www.flickr.com/photos/59654451@N02/5468569076/
Friday, June 7, 13

50. Section 4
#psuweb13
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51. Human goals
http://www.flickr.com/photos/gingerbugjones/413135185/#psuweb13
Friday, June 7, 13

52. Be real
#psuweb13
Friday, June 7, 13

53. Be accurate
#psuweb13
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54. Be respectful
#psuweb13 http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html
Friday, June 7, 13

55. Be positive
#psuweb13
Friday, June 7, 13

56. Be a listener
http://www.flickr.com/photos/hewebne/8579846277/#psuweb13
Friday, June 7, 13

57. Section 5
#psuweb13
Friday, June 7, 13

58. Wrapping it up
#psuweb13
Friday, June 7, 13

59. You be a
human.
S/O @plautmaayan#psuweb13
Friday, June 7, 13

60. Marley photo by @bootsmc
#dolesswrong S/O @bpmore and @carriehphillips
It all comes down to this...
#psuweb13
Friday, June 7, 13

61. Get with me...
Tonya Oaks Smith
tosmith@ualr.edu
@marleysmom
501.324.9896
Through theThou, a person becomes I.#psuweb13
Friday, June 7, 13