Thank you to Suffolk University for the opportunity to present to their interior and graphic design students during the environmental graphic design studio last night. I was excited to do so and also update one of my slides decks from 2009! This new deck was based on my "What is UX design" deck that has been on slide share for a while now. The title of this talk "User Experience: It’s What's for Breakfast" relates to the importance of using user experience on any design project. Like breakfast, it should be the first thing any designer needs to think about before they get started. Here are some fun stats I found about ux that I added to this deck - 68% of users give up because they think you don't care about them [Des Traynor, Smashing Magazine] - Every $1 invested in UX returns up to $100 [upassoc.org] - 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring.[Margin media] Moving to how to focus on starting to design a good user experience, I gave them some pointers to think about. I believe all designers should focus on these four aspects of UX design. - Know your users - Know your competition - Test everything - Create prototypes As a design and user experience professional I strongly believe a good user experience is a point of view…it is still design…just better. Enjoy the slides.

1. adrian mendoza
User Experience
It’s What's for Breakfast
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

2. long answer.
What’s User Experience?
ü Is
the
field
of
crea>ng
architecture
and
interac>on
models
that
impact
use
of
space,
objects,
and
media.
ü The
skill
of
UX
design
can
be
translated
into
architecture
(space),
industrial
(objects),
and
graphic
design
(media).
ü UX
is
understanding
what
people
do
and
how
we
can
make
it
beHer.
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

3. short answer.
its how people engage
the world around them
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

4. some stats
Every $1 invested in UX
returns up to $100
Source: Usability in the Real World: e ROI of Usability
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

5. some stats
68% of users give up
because they think you
don't care about them
Source: Taking A Customer From Like To Love: e UX Of Long-Term Relationships
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

6. some stats
48% of users say that if they arrive
on a business site that isn't
working well on mobile, they take
it as an indication of the business
simply not caring.
Source: Margin Media
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

7. user experience
so how do you start?
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

8. user experience
Start by calling
people and customers
Users
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

9. user experience
know YOUR users
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

10. user experience
you need to talk to
them…ALLOT
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

11. user experience
real user responses
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

12. user experience
use the feedback as a starting point
for design
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

13. UX tip #1
avoid the crazy people
ignore outliers and randomness
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

14. these will help you define the
different who's in the picture
create archetypes/
personas
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

15. UX tip #2
don’t try to design for
everyone
select who your users are first
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

16. user experience
know your
competition
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

17. user experience
- What is different about them?
- What makes them better?
- What can you do better?
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

18. user experience
test everything and get
feedback from real users
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

19. user experience
real users will tell you what’s
wrong or right…and what hurts
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

20. user experience
create prototypes
take them to go
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

21. in closing
Good UX = Good business
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

22. in closing
a good user experience is a
point of view…its still
design…just better.
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

23. Questions?
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX

24. adrian mendoza
Adrian’s career is highlighted by over 12 years of design
and user experience in the handheld, pharmaceutical,
financial, and educational sectors. His first studio,
Synthesis3, worked with several Palm OS software
companies in creating their brand for both a web and
retail presence. In the financial and education sector,
customers included Sovereign Bank, Houghton Mifflin,
MIT and Harvard. Adrian consulted in UX and
Information Architect lead roles for Fidelity’s E-business
design group, omson Financial, and T.Rowe Price.
Adrian earned his BA from the University of Southern
California and his Masters from the Harvard Graduate
School of Design.
Read my new Mobile UX book:
Mobile User Experience: Patterns to Make Sense of it All
Marlin Mobile
User
Experience:
It's
What's
for
Breakfast.
@marlinUX