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The Dynamo Mug
Lifestyle in your hands.




                           Johnathon Grasso, Brody Oxenham and Marlon Jost
Surveys
We conducted
surveys, to find out
what our
customers really
wanted.
Here are the results.
What is your sex?
Do you ever burn your hands while
    holding your coffee mug?
How many cups/mugs are in your
         current set?
How old are you?
How often do you use your cups/mugs?
What do you consume from your cups/
            mugs most?
Do you enjoy holding a warm beverage
  in the colder months of the year?
Where would you expect to buy mugs/
            cups from?
What type of mug/cup do you use?
How much are you willing to pay for a
          set of mugs?
Diagram of product
Specially
                             designed
                           ceramic glass,
                              contains
                           warmth, in the
                               mug.


 Round
exterior,
makes for
excellent
fit in your
  grasp.

Lifestyle in your hands.
Summary of Dynamo Mug
• Our product ‘The Dynamo’ mug, is a
  transparent, glass mug which keeps your
  drink warm while refraining from burning
  your hands.


• ‘The Dynamo Mug’ is aimed at all
  enthusiasts of coffee, tea and other hot
  beverages.


•    It will be mainly distributed through
    department stores such as Myer and David
    Jones.
Market Research
• Our market research showed
  that consumers are willing
  to pay approximately $120
  dollars for a set of six ‘top
  of the line’ mugs.


• In future we plan to use
  further research strategies
  such as analysis of sales
  statistics, customer
  feedback.
Dynamo Mug Profile
• ‘The Dynamo Mug’ is part of
  a new and exciting product
  range designed in
  partnership by Australian
  and German designers.



• This is not just a mug, it is a
  must-have lifestyle decision.
Where will it be distributed?
In Australia -
In Germany -
In the United Kingdom -
Why are we distributing it here?

 • The Dynamo Mug is being distributed
   throughout these high-profile stores,
   because they are the retail outlets where
   the intended target market (people aged
   28-50) would regularly browse.



 • It is also being distributed via the Internet
   because of the increase in online
   shopping as this is easier and more
   convenient for customers.
Strengths of the Dynamo Mug
• The number one strength of the product
  are its physical features, it keeps your
  beverage at a warm temperature, so you
  will never have to consume a cold coffee or
  tea ever again.


• The next most significant strength of the
  ‘Dynamo Mug’ is that it is constructed of
  only the best quality materials.
• Another strength of the ‘Dynamo
  Mug’ is that the target market is quite
  a wide range of people, therefore this
  product will appeal to a greater
  number of people.


• The final strength of the ‘Dynamo
  Mug’ is that it is not only sold in both
  department stores and online. By
  distributing the product online you
  open the door to customers in other
  countries, and are not restricted to
  Australia.
Opportunities for the Dynamo Mug
• There are so many possible opportunities
  to expand the ‘Dynamo Mug’ brand name
  and its image.


• The first and foremost is the opportunity to
  spread into further kitchenware products,
  such as plates, bowls and even cutlery each
  with their own unique function.


• Another opportunity for the ‘Dynamo Mug’
  can be to design a simple, free application
  for all smartphones.
Price
• Pricing can be quite difficult as it must
  reflect the supply and demand relationship,
  meaning if a business markets their
  product at a price that it is too high, they
  could drive away many customers as they
  simply cannot afford it.


• The ‘Dynamo Mug’ is aimed at the middle
  to upper class households and will priced at
  $120 for six mugs in store, and will be
  slightly cheaper online selling for $100 and
  additional free shipping in Australia, United
  Kingdom and Germany.
Placement
• Placement is vital to the success of a
  product, as potential customers will come
  to conclusions about the quality of the
  product when they see where it is for sale.


• By distributing the ‘Dynamo Mug’ in middle
  to upper class department stores such as
  David Jones, Alsterhaus (Germany), Harrods
  (London) it sends a strong message that it
  is a high quality product.
Product
The ‘Dynamo Mug’ is a transparent cup that keeps the
heat of your drink in, while not burning your hands and is
 a gorgeous lifestyle product for all stylish households.
Promotion
• Promotion is the vital link between the
  manufacturer and the potential consumers,
  if the promotion is not thought out, it will
  result in a large loss of profit.


• Online advertisements, such as displayed
  on the side of Facebook, are an effective
  advertising. As the product gains popularity
  and the business expands we will move on
  to forms of marketing such as television
  commercials and mobile phone
  Applications.
Your advantages from investing in our
business


✤   Fast growing

✤   Extandable (other kitchen products)

✤   Well-organised business, so you don’t have to fear anything

✤   Functional and good quality product -> good image in public
Thank you for watching
‘The Dynamo Mug, Lifestyle in your hands’




                                            Johnathon Grasso, Brody Oxenham and Marlon Jost

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Dynamo mug - Business Organisation and Marketing

  • 1. The Dynamo Mug Lifestyle in your hands. Johnathon Grasso, Brody Oxenham and Marlon Jost
  • 3. We conducted surveys, to find out what our customers really wanted. Here are the results.
  • 5. Do you ever burn your hands while holding your coffee mug?
  • 6. How many cups/mugs are in your current set?
  • 7. How old are you?
  • 8. How often do you use your cups/mugs?
  • 9. What do you consume from your cups/ mugs most?
  • 10. Do you enjoy holding a warm beverage in the colder months of the year?
  • 11. Where would you expect to buy mugs/ cups from?
  • 12. What type of mug/cup do you use?
  • 13. How much are you willing to pay for a set of mugs?
  • 15. Specially designed ceramic glass, contains warmth, in the mug. Round exterior, makes for excellent fit in your grasp. Lifestyle in your hands.
  • 17. • Our product ‘The Dynamo’ mug, is a transparent, glass mug which keeps your drink warm while refraining from burning your hands. • ‘The Dynamo Mug’ is aimed at all enthusiasts of coffee, tea and other hot beverages. • It will be mainly distributed through department stores such as Myer and David Jones.
  • 19. • Our market research showed that consumers are willing to pay approximately $120 dollars for a set of six ‘top of the line’ mugs. • In future we plan to use further research strategies such as analysis of sales statistics, customer feedback.
  • 21. • ‘The Dynamo Mug’ is part of a new and exciting product range designed in partnership by Australian and German designers. • This is not just a mug, it is a must-have lifestyle decision.
  • 22. Where will it be distributed?
  • 25. In the United Kingdom -
  • 26. Why are we distributing it here? • The Dynamo Mug is being distributed throughout these high-profile stores, because they are the retail outlets where the intended target market (people aged 28-50) would regularly browse. • It is also being distributed via the Internet because of the increase in online shopping as this is easier and more convenient for customers.
  • 27. Strengths of the Dynamo Mug
  • 28. • The number one strength of the product are its physical features, it keeps your beverage at a warm temperature, so you will never have to consume a cold coffee or tea ever again. • The next most significant strength of the ‘Dynamo Mug’ is that it is constructed of only the best quality materials.
  • 29. • Another strength of the ‘Dynamo Mug’ is that the target market is quite a wide range of people, therefore this product will appeal to a greater number of people. • The final strength of the ‘Dynamo Mug’ is that it is not only sold in both department stores and online. By distributing the product online you open the door to customers in other countries, and are not restricted to Australia.
  • 30. Opportunities for the Dynamo Mug
  • 31. • There are so many possible opportunities to expand the ‘Dynamo Mug’ brand name and its image. • The first and foremost is the opportunity to spread into further kitchenware products, such as plates, bowls and even cutlery each with their own unique function. • Another opportunity for the ‘Dynamo Mug’ can be to design a simple, free application for all smartphones.
  • 32. Price
  • 33. • Pricing can be quite difficult as it must reflect the supply and demand relationship, meaning if a business markets their product at a price that it is too high, they could drive away many customers as they simply cannot afford it. • The ‘Dynamo Mug’ is aimed at the middle to upper class households and will priced at $120 for six mugs in store, and will be slightly cheaper online selling for $100 and additional free shipping in Australia, United Kingdom and Germany.
  • 35. • Placement is vital to the success of a product, as potential customers will come to conclusions about the quality of the product when they see where it is for sale. • By distributing the ‘Dynamo Mug’ in middle to upper class department stores such as David Jones, Alsterhaus (Germany), Harrods (London) it sends a strong message that it is a high quality product.
  • 37. The ‘Dynamo Mug’ is a transparent cup that keeps the heat of your drink in, while not burning your hands and is a gorgeous lifestyle product for all stylish households.
  • 39. • Promotion is the vital link between the manufacturer and the potential consumers, if the promotion is not thought out, it will result in a large loss of profit. • Online advertisements, such as displayed on the side of Facebook, are an effective advertising. As the product gains popularity and the business expands we will move on to forms of marketing such as television commercials and mobile phone Applications.
  • 40. Your advantages from investing in our business ✤ Fast growing ✤ Extandable (other kitchen products) ✤ Well-organised business, so you don’t have to fear anything ✤ Functional and good quality product -> good image in public
  • 41. Thank you for watching ‘The Dynamo Mug, Lifestyle in your hands’ Johnathon Grasso, Brody Oxenham and Marlon Jost

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