SMITH Advertising is a 37 year old award winning, integrated full service marketing agency based in Fayetteville, NC. These are case histories of some of the work we have accomplished with a few of our clients. E

1. Case
Histories
NC
Brunswick
and
Faye5eville
CVB

2. Digital
Trends
and
Best
Prac1ces:
Social

3. Digital
Trends
and
Best
Prac1ces:
Social

4. Digital
Trends
and
Best
Prac1ces:
Social
Customized
Facebook
Page

5. Digital
Trends
and
Best
Prac1ces:
Social
Contest
Registra?on
Thank
You
Screen

6. Digital
Trends
and
Best
Prac1ces:
Social
ePromo?on
Sent
to
Database

7. Digital
Trends
and
Best
Prac1ces:
Social
Facebook
Micro-­‐ads

9. Digital
Trends
and
Best
Prac1ces:
Social
Results
• The
fan
count
for
the
Brunswick
Island
Facebook
page
increased
from
574
as
to
4,647,
an
increase
of
4,073
fans
over
the
course
of
the
promoBon.
• NC
Brunswick
Islands
database
increased
by
over
3,100
new
contacts.
• Overall
interacBon
increased,
with
post
views
up
1,704%.
• There
were
2,456
visits
to
the
Landing
page.
• 10,463
visits
to
the
Blanket
Giveaway
tab
• At
the
conclusion
of
the
promoBon
on
May
4,
the
micro
ads
changed
to
a
generic
desBnaBon
campaign.
Fan
count
conBnued
to
increase
and
stood
at
5,252
page
likes
as
of
May
16,
2011.

10. Digital
Trends
and
Best
Prac1ces:
Social

11. Digital
Trends
and
Best
Prac1ces:
Social

12. Digital
Trends
and
Best
Prac1ces:
Social
Results
• An
increase
of
3,088
new
fans
to
the
Facebook
page
• 1,671
from
Facebook
Ads.
• Fan
interacBon
increased,
largely
due
to
the
promoBon,
and
well
developed
status
updates.
– Compared
to
the
month
before,
post
views
were
up
160%
and
post
feedback
was
up
191%.
• There
were
7,006
visits
to
the
Cooler
Giveaway
tab.

13. Digital
Trends
and
Best
Prac1ces:
Social

14. Digital
Trends
and
Best
Prac1ces:
Social

15. Digital
Trends
and
Best
Prac1ces:
Social

16. Results
• Campaign:
10/19-­‐11/30
• Campaign
Reach:
3,201,693
• Impressions:
6,942,391
• Clicks:
4,334
• An
increase
of
2,563
new
fans
to
the
Facebook
page
• Post
Views:
111,635
• Post
Feedback:
439
• Plan
Your
Trip
tab
views:
6,977
• In
case
you
are
curious,
Oak
Island
and
Southport
got
the
most
click
through
and
likes
J

17. Digital
Trends
and
Best
Prac1ces:
Social
Conversion
Study
Purpose
and
Method:
Determine
the
overall
value
of
becoming
a
Facebook
Fan
regarding
intent
to
visit
the
NC
Brunswick
Islands.
• 200
Facebook
Fans
responded
to
an
brief
online
survey.
• People
who
stated
they
lived
in
Brunswick
were
excluded
a]er
an
iniBal
quesBon.
• Margin
of
error
for
a
sample
of
this
size
is
+/-­‐
6.5%
for
quesBons
with
a
70/30
split
at
the
95%
confidence
level
Key
Findings
• 93%
of
Fans
are
from
outside
of
the
area;
only
7%
of
Fans
said
they
lived
in
• the
county
• 82%
said
that
being
a
Facebook
Fan
makes
them
more
likely
to
visit
in
the
• future
• 71%
said
they
would
like
to
visit
the
area
and
want
to
keep
up
on
what
is
• happening
• 57%
said
they
are
extremely
likely
and
18%
were
very
likely
to
visit
in
the
• next
12
months
• 24%
became
Fans
because
they
were
looking
for
special
discounts
and
offers
• 13%
said
they
had
never
visited
and
12%
said
their
last
visit
was
more
than
• two
years
ago
• Only
9%
said
they
became
a
Fan
for
the
gi]
or
prize

18. Digital
Trends
and
Best
Prac1ces:
Social

19. Digital
Trends
and
Best
Prac1ces:
Social

20. Facebook
Public
Event
Informa?on
Facebook
Profile
Pic

21. Digital
Boards
Press
Release

22. Digital
Trends
and
Best
Prac1ces:
Social
Tweetup
Print
Ad

23. Digital
Trends
and
Best
Prac1ces:
Social
The
Tweetup
Covered
in
Faye5eville
Observer

24. Digital
Trends
and
Best
Prac1ces:
Social

25. Digital
Trends
and
Best
Prac1ces:
Social
Results:
• 542
Tweeters
tweeted
977
PUBLIC
tweets
with
the
hashtag
#tweets4troops
• Reaching
700,128
unique
users,
with
a
total
exposure
(total
views)
of
1.5
million.
• About
50%
menBoned
the
Army’s
Army
via
the
text
or
link
to
their
Twiier
page,
and
25%
menBoned
@facvb,
including
the
tweet
from
the
U.S.
Army.
• The
event
received
local
and
naBonal
press
coverage:
– 45
online
stories
from
the
AP
release
– 2
blog
arBcles
– 1
Story
in
Faye%eville
Observer
– 377
links
to
the
Business
Wire
Press
release
– Modest
esBmaBon
of
$121,450
in
value
• Since
September,
the
CVB
has
received
81
new
Twiier
followers
• CVB’s
Facebook
page
increased
by
82
likes
over
the
Veterans
Day
weekend
• 573
likes
over
the
life
of
the
campaign,
which
may
not
be
credited
to
the
Tweet
salute
alone.
• The
Army’s
Army
received
a
donaBon
of
$1000
from
the
Fayeieville
Area
CVB.