This is a visual guide on creating a spellbinding personal brand, the Mars Dorian style.

1. SPELL
www.marsdorian.com
BY MA
RS
DOR#brand
IAN BINDIN
ofyou
PERSO G
BRAND nAL
ING
1

2. IF YOU’RE ONE
www.marsdorian.com
OF THE THEM...
L
...CROWD STANDERS... 2

3. YOU’RE
TOAST

4. BUT
4
www.marsdorian.com

5. DON’t SHOOT
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YOURSELF YET
5

6. If YOU WANT TO SURVIVE IN
TODAY’S BIZ WORLD

7. If YOU WANT TO SURVIVE IN
TODAY’S BIZ WORLD
YOU HAVE TO
DIFFERENTIATE
YOURSELF

8. ENTER
8
www.marsdorian.com

9. PERSONAL
www.marsdorian.com
BRANDING
= 9

10. www.marsdorian.com
the art of presenting
your philosophy and
message
10

11. www.marsdorian.com
as clearly as
possible
11

12. USING A VARIETY
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OF MEDIA
12

13. GO
LET’S
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13

14. www.marsdorian.com
1
STORIFY YOURSELF
14

15. WE HUMANS ARE WIRED
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TO LIKE STORIES
15

16. WE HUMANS ARE WIRED
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TO LIKE STORIES
IT’S HOW WE SHARED
VITAL KNOWLEDGE
AND SURIVED
THROUGH
THE AGES
16

17. GO TELL A BETTER
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STORY ABOUT YOUR BRAND
17

18. NOW TELL A BETTER
www.marsdorian.com
STORY ABOUT YOUR BRAND
AND SURVIVE
YOURSELF 18

19. www.marsdorian.com
2
GET KNOWN FOR YOUR THING
19

20. www.marsdorian.com
WHATEVER
YOUR “THING”IS,
FOCUS ON IT
20

21. www.marsdorian.com
WHATEVER
YOUR “THING”IS,
FOCUS ON IT
EXCLUSIVELY 21

22. ROBOT
www.marsdorian.com
NUN
WITH
RADIO
ACTIVE
SUPERSHINING
POWERS ?
22

23. BECOME THE
“GO TO PERSON”
IN YOUR FIELD

24. YOU CAN ALWAYS BRANCH
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OUT
24

25. YOU CAN ALWAYS BRANCH
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OUT
ONCE YOU HAVE MADE A
NAME
FOR YOURSELF 25

26. www.marsdorian.com
3
CONQUER CONSISTENCY
26

28. USE THE SAME
www.marsdorian.com
BRANDING ON
EVERY
(DIGITAL) OUTLET 28

29. REPETITION
=
MEMORY

30. REPETITION
=
MEMORY

31. REPETITION
=
MEMORY
GOT IT ?

32. www.marsdorian.com
4
PERSONALIZE it UP
32

33. CARE
www.marsdorian.com
LIKE YOU
GIVE A
DAMN
33

34. DROP
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THE
ROBOT
SPEECH
34

35. Mrs. SMITH is A SOCIAL
www.marsdorian.com
MEDIA STRATEGIST
who implements
systems that help you
maximize BLA BLAH BLAH
35

36. www.marsdorian.com
BE PERSONAL
TALK AND ACT
LIKE A HUMAN
36

37. CARE
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37

38. www.marsdorian.com
BECAUSE DEEP INSIDE,
YOUR CUSTOMER
WANTS YOU--
38

39. HER
TO MES
MERIZE
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39

40. 5
FAIL FASTER
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40

41. www.marsdorian.com
BUILDING A STRONG
PERSONAL BRAND
MEANS STANDING OUT--
41

42. www.marsdorian.com
NOT
BEING PART OF
THE MASSES
42

43. HAVING
www.marsdorian.com
the courage
to DO THINGS
DIFFERENTLY
43

44. FAILINGFAILINGFAILINGFAILING
www.marsdorian.com
FAILINGFAILINGFAILINGFAILING
FAILINGFAILINGFAILINGFAILING
BEING WILLING
FAILINGFAILINGFAILINGFAILING
TO FAIL
FAILINGFAILINGFAILINGFAILING
FAILINGFAILINGFAILINGFAILING
FAILINGFAILINGFAILINGFAILING
FAILINGFAILINGFAILINGFAILING 44

45. X
ENDGAME
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45

46. DON’T HIDE
www.marsdorian.com
BEHIND YOUR
mASK
SITE
OK
46

47. GO OUT
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AND SHOW
PEOPLE WHAT
YOU HAVE TO
OFFER
47

48. www.marsdorian.com
THE WORLD NEEDS---
48

49. YOUR
www.marsdorian.com
PERSONAL
SUPER
BRAND 49

50. AND NOW,
www.marsdorian.com
LET ME
MESMERIZE
YOU
50

51. YOU WILL YOU WILL
SHARE THIS
www.marsdorian.com
SHARE
THIS SLIDESHOW
SLIDE
SHOW
YOU WILL SHARE
THIS SLIDESHOW 51

52. PHOTO CREDITS:
www.marsdorian.com
I soar by Poster Boy NYC
Army of Foxes by St Stev
Tokyo 1062 by tokyoform
two’s company ! by sunset girl creations
Demoness by Code Arachnid
Fullmetal Alchemist Ouroboros Tattoo by mrmoneda
unnamed mecha02 by slushy
Saboten-Con Friday Portraits by Kevin Dooley
Finish it by Wiros
Tales of the Shrunkenheaded Astrochickenman
Turquoise
THANX TO ALL ! 52

53. IF YOU WANT TO CREATE
www.marsdorian.com
SLIDESHOWS THAT
STAND OUT
CONTACT ME AT
MD@MARSDORIAN.COM
53