2. the underdog always works harder employs nearly 46,000 people Home of the square burger and the Frosty Why Wendy’s?

5. Objectives Rebrand and build customer relationship Promote nutrition and healthy choices Appeal to college crowd

6. Wendy goes to College Frosty Fridays “ Wahh”mburger Wednesdays Discounts + Promotion

7. Promotion via social media

8. Facebook Events Flickr “All natural” photo contest Social Media in action Foursquare Promotional codes “ Realtalk” nutritional information

9. Success for less ROI = (revenue - investment) + customer engagement and idea generation --------------------------------------------------------------- Investment * 100

10. Budget “ You know when it’s real”