6. Mission Statement Our mission is to become a leader in small business consulting by providing our clients with business services that will motivate them to become more successful and serving their business with a spirit of excellence. 3
7. The Management Team Audrey Toles is President and owns 55% of the company. She will concentrate on Accounting, Bookkeeping, Tax Preparation, Admininistrative Services, and Fundraising Development. Marsha Hutchinson is Vice President and owns 45% of the company. She will concentrate on Marketing, Business Networking, Social Media, Sales, and Client Retention 4
8. Company Location and Demographics One Accord Marketing will be located at 1417 Columns Drive in Lithia Springs All meetings and presentations will be held at this location. Larger meetings will be arranged at other locations. The median income in Douglas County is lower than the Metro Atlanta area which translates into lower cost for rent,etc. 5
9. Competition One Accord will be the only consulting firm in the area specializing in providing consulting services to small and medium sized businesses There are a total of 8 firms in Douglas County. 3 offer similar services Other 5 specialize in employee benefits, training, marketing, information technology or health care 6
10. Competitive Advantages Audrey Toles Expert in Tax preparation, Accounting, Bookkeeping, Administrative Fundraising New Business Start Packages available for small businesses Marsha Hutchinson Certified as Small Business And Group Certified with Pre Paid Legal Services Specialist in New Business Marketing Start Up Packages 20 years experience with New Business Store openings 7
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12. Expected RevenuesFirst year $60,000 Second Year $200,000 Third Year $450,000 The basis for these projections relies only on our investment of $15,000 and does not include the $30,000 in additional funding that we are seeking to enhance our projected results and ability to promote our new business. 8
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14. Primary services will include:Market Feasibility Business Plans Strategic Planning and Operational Reviews Seminars and Workshops 9