Beyond LinkedIn: Advanced Social Media for Lawyers

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Martha Sperry

Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

Tecnología

Beyond LinkedIn: Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010

What Is Social Media? ,[object Object],Image Care of PixelPipe October 28, 2009

What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information

Types of Web Outposts Communication Social Networking Collaboration User-Generated

Why Social Media? ,[object Object],[object Object],[object Object],[object Object]

307 Million 350 Million active users 1,176 Million 1,335 Million

http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.

"I don’t know what social media is. It’s kind of scary." ,[object Object]

"There is too much information out there to wrap my head around." ,[object Object]

"There is so much drivel on line. I have real work to do." ,[object Object]

"I don’t have time to contribute." ,[object Object]

"My clients aren’t using the stuff so why should I?" Take a look at some facts ...

1/4 of adults publish a blog, upload video or audio. 60% have profiles on a social networking site. 70% read blogs, tweets & watch online video. ,[object Object],[object Object],53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information

"Traditional media has a bigger audience. I should spend resources there." ,[object Object]

"Management isn't interested." Firm-Controlled, Low-Cost, Self-Directed.

"Do these sites have staying power?" ,[object Object]

"It's all so confusing. Maybe I should just avoid it." ,[object Object]

"Flashy Web strategies are for Coca Cola & Best Buy." ,[object Object]

RULE 7.1 Communications Concerning a Lawyer's Services ,[object Object]

RULE 7.2 Advertising ,[object Object],[object Object],[object Object]

RULE 7.4 Fields of Practice ,[object Object],[object Object],[object Object],[object Object]

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