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The Art of Green:
Can Changing Behaviour
Save Energy at Manchester
Art Gallery?
Museums Association Conference,
Manchester, UK
6th October 2010
Catriona Morgan
Principal Manager: Visitor
Services and Operations
Manchester City Galleries
Raphael Lozano Hemmer
18 September 2010 – 30 January 2011
Erik Bichard
Professor Erik Bichard
Regeneration and Sustainable
Development
University of Salford
Context of the Project (1)
•SAVE ENERGY funded through the EU
 Competiveness and Innovation Framework
 Programme (CIP) –
•Includes 15 partners in 5 cities (Lisbon,
 Leiden, Lulea (Sweden), Helsinki and
 Manchester.
•30 month duration ending August 2011
Context of the Project (2)
•Energy Monitoring Kit - via Carbon
 Innovation Fund, Manchester City Council

•Lighting Changes (Tungsten to LEDs) -
 funded by Renaissance North West -
 MLA’s programme to transform England’s
 regional museums.
Living Laboratories
• Each city picked a pilot building. In
  Manchester it’s the Art Gallery
• Owned and run by the City
• 400,000 visitors a year : £35M
  refurbishment in 1998 (Grade I & II listed)
• Project partners are Manchester Digital
  Development Agency (part of the Council),
  University of Salford and the art gallery
The Building - external
The Building - internal
Project Objectives
• Contribute to City’s target of a 41%
  reduction in CO2 emissions (against 2005
  levels) by 2020.
• Monitor and reduce energy use in the
  gallery -specifically:
  •   In the atrium
  •   In lift usage
  •   In the catering areas
  •   By replacing inefficient lighting with LEDs
Tactics and Strategies

• Technology-based approaches



• Behaviour-based approaches
Energy Saving Behaviour Change
            System




Radio Data      Data       Local
Collection   Processing   Display
Wireless Data Collection
• Installation of wireless sensors is low
  cost and suits buildings sensitive to
  installation works
• Data lost due to transmission
  problems causes major problems
  with a real time data system

• The mode of wireless operation needs to be
  understood to ensure that it meets project
  requirements
• Radio coverage can be dramatically improved by
  careful location of transmitters and use of repeaters
Comparison is Key to Understanding
• Consumption must be
  compared with a baseline in
  order to determine good /
  average / bad performance


• If consumption does not follow a predictable
  pattern during the day then real time performance
  needs to be interpreted in the context of total day
  consumption
• Errors in the baseline data due to radio
  transmission issues can significantly compromise
  understanding of performance
Real Time Displays
• Small screen devices are
  becoming more flexible at
  lower cost
• Web pages can be
  transmitted via WiFi to
  display any form of text and
  images
• In a public building the potential for theft and
  damage needs to be considered
• Screen messages must be engaging and relevant
  to stimulate behaviour change
Denial
Confusion
Sustainable Decision-making


  Is there a problem?
                                              Will the Solution Work?



       Do I care?



                                 What will my peers think of my behaviour?
Do I know what to do about it?


                                   After the Theory of Reasoned Behaviour, Ajzen and Fishbein, 1980)
Cultural Dynamics’ Value Modes
                  Reacts to       Searches
                  Problems        for…
                  by…
                  Doing           Something new
    Pioneers      something about and exciting
                  it themselves

                  Organising      Something that
    Prospectors                   feels good


                  Calling for     Something that is
    Settlers      someone to do   safe
                  something
Beyond the Couch
• Commonly held that apathy is the main
  enemy of motivating strategies to lessen
  the impacts of global warming

• But some psychotherapists say inaction is
  the result of caring too much, not too little
Key Question



 How can we fuse the best elements of
technology with a clearer understanding of
     the human condition to achieve
   sustainable behaviour in museums?
Three ideas
• Create a reward scheme for staff based on
  swipe/access cards that log when the stairs are
  being used
• Set up a competition among catering staff teams
  to see which one saves the most energy against
  a pre-competition base-line and reward the
  winners
• Inform lift-users about the implications of their
  choice though creative electronic display boards
Part funded by the EU and the Carbon Innovation Fund (MCC)

Catriona Morgan: Manchester Art Gallery - c.morgan3@manchester.gov.uk
       Erik Bichard: University of Salford - e.bichard@salford.ac.uk


                         SAVE ENERGY project:
Martine Tommis: Manchester City Council - m.tommis@manchesterdda.com
                         www.ict4saveenergy.eu
             http://manchester.community.ict4saveenergy.eu

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The art of green 011010 v2.0

  • 1. The Art of Green: Can Changing Behaviour Save Energy at Manchester Art Gallery? Museums Association Conference, Manchester, UK 6th October 2010
  • 2. Catriona Morgan Principal Manager: Visitor Services and Operations Manchester City Galleries
  • 3. Raphael Lozano Hemmer 18 September 2010 – 30 January 2011
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Erik Bichard Professor Erik Bichard Regeneration and Sustainable Development University of Salford
  • 9. Context of the Project (1) •SAVE ENERGY funded through the EU Competiveness and Innovation Framework Programme (CIP) – •Includes 15 partners in 5 cities (Lisbon, Leiden, Lulea (Sweden), Helsinki and Manchester. •30 month duration ending August 2011
  • 10. Context of the Project (2) •Energy Monitoring Kit - via Carbon Innovation Fund, Manchester City Council •Lighting Changes (Tungsten to LEDs) - funded by Renaissance North West - MLA’s programme to transform England’s regional museums.
  • 11. Living Laboratories • Each city picked a pilot building. In Manchester it’s the Art Gallery • Owned and run by the City • 400,000 visitors a year : £35M refurbishment in 1998 (Grade I & II listed) • Project partners are Manchester Digital Development Agency (part of the Council), University of Salford and the art gallery
  • 12. The Building - external
  • 13. The Building - internal
  • 14. Project Objectives • Contribute to City’s target of a 41% reduction in CO2 emissions (against 2005 levels) by 2020. • Monitor and reduce energy use in the gallery -specifically: • In the atrium • In lift usage • In the catering areas • By replacing inefficient lighting with LEDs
  • 15. Tactics and Strategies • Technology-based approaches • Behaviour-based approaches
  • 16. Energy Saving Behaviour Change System Radio Data Data Local Collection Processing Display
  • 17. Wireless Data Collection • Installation of wireless sensors is low cost and suits buildings sensitive to installation works • Data lost due to transmission problems causes major problems with a real time data system • The mode of wireless operation needs to be understood to ensure that it meets project requirements • Radio coverage can be dramatically improved by careful location of transmitters and use of repeaters
  • 18. Comparison is Key to Understanding • Consumption must be compared with a baseline in order to determine good / average / bad performance • If consumption does not follow a predictable pattern during the day then real time performance needs to be interpreted in the context of total day consumption • Errors in the baseline data due to radio transmission issues can significantly compromise understanding of performance
  • 19. Real Time Displays • Small screen devices are becoming more flexible at lower cost • Web pages can be transmitted via WiFi to display any form of text and images • In a public building the potential for theft and damage needs to be considered • Screen messages must be engaging and relevant to stimulate behaviour change
  • 22. Sustainable Decision-making Is there a problem? Will the Solution Work? Do I care? What will my peers think of my behaviour? Do I know what to do about it? After the Theory of Reasoned Behaviour, Ajzen and Fishbein, 1980)
  • 23. Cultural Dynamics’ Value Modes Reacts to Searches Problems for… by… Doing Something new Pioneers something about and exciting it themselves Organising Something that Prospectors feels good Calling for Something that is Settlers someone to do safe something
  • 24. Beyond the Couch • Commonly held that apathy is the main enemy of motivating strategies to lessen the impacts of global warming • But some psychotherapists say inaction is the result of caring too much, not too little
  • 25. Key Question How can we fuse the best elements of technology with a clearer understanding of the human condition to achieve sustainable behaviour in museums?
  • 26. Three ideas • Create a reward scheme for staff based on swipe/access cards that log when the stairs are being used • Set up a competition among catering staff teams to see which one saves the most energy against a pre-competition base-line and reward the winners • Inform lift-users about the implications of their choice though creative electronic display boards
  • 27. Part funded by the EU and the Carbon Innovation Fund (MCC) Catriona Morgan: Manchester Art Gallery - c.morgan3@manchester.gov.uk Erik Bichard: University of Salford - e.bichard@salford.ac.uk SAVE ENERGY project: Martine Tommis: Manchester City Council - m.tommis@manchesterdda.com www.ict4saveenergy.eu http://manchester.community.ict4saveenergy.eu