Please feel free to explore and use the information provided in Dr. Joseph Martinelli's Social Media for Professionals, Fall 2013

1. Joseph Martinelli, Ed.D.
Associate Dean for Academic Affairs
College of Education & Human Services

2. “Social Media is nothing without Creativity”

5. » Facebook
» Twitter
» Linkedin
» Google+
» Youtube
» Foursquare
» Tumblr
» Instagram
» Pinterest
» Flicker

6. » a mashup is a Web page or application that
uses and combines data, presentation or
functionality from two or more sources to create
new services.
» active role in the evolution of
social software and Web 2.0
» Salad Bar vs Melting Pot

7. • Leadership, thoughts,
depth, reflection,
ENGAGEMENT,
linking, posts
• Headlines,
ENGAGEMENT, sales,
issue solving, insight
Blog
Tumblr
Pinterest
LinkedIn
• Engagement,
networking and
recruiting
Twitter
Google+
Facebook
Instagram
Foursquare
Youtube
• Social, Recruiting,
Community building and
linking, blog, video,
building friendships and
Engagement

8. Twitter
LinkedIn
Flickr
FaceBook
Viral
Marketing
SlideShare
Tumblr
YouTube

9. » Goals and Focus
˃ Financial – Revenue, Expenses, Leads
» Customers or End Users
˃ Satisfaction, Support, Community Building
» Brand
˃ Awareness, Thought Leadership, Innovation
» Design a Program Specific
to Your Goals

10. » Industry Trends
» Key words and search terms
» Influencers to follow
» Competitors

11. » Build the Relationships
Audience and Business
» Take Advantage of Online Channels
What is being said about you
» Engage…Engage…Engage

12. » Monitoring Tool
˃Listening & Measurement
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+
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Google Alerts
Addict-o-Matic
SocialMention
HootSuite
BoardReader

13. » Social Media Audit and Case Study
http://www.fiveguys.com/

14. Tool
Monitoring Tool
Word Press Blog
Twitter
Facebook
LinkedIn
Youtube
Pinterest
Purpose & Strategy
Priority (1-5)
Key Focus on 1 & 2

15. Goals
Social Media
Application
Tools to Measure
Better insight &
information Shared
Conversation
monitoring and
feedback
Monitoring Tool
Social Mention
Awareness
# of people reached
Site Visitors
Twitter Followers
Blog Comments
Quicker Sales
# of interactions
Leads, Deals, Revenue
Customer Support
and Satisfaction
# issues addressed
and solutions found
Tools such as
Salesforce
Twitter
Continuous
Innovation
# of ideas
implemented
Monthly Assessment

16. Goals
Social Media Application

17. Creating Your Word Press Account
1. Know what password and URL to use
2. Think about what you should post
Text, Photo, Quote, Link, Chat, Audio, Video
Remember: posting shorter multimedia-rich content
can give you more exposure
3. Promote your account to you other social media outlets
4. Word Press is FREE!
5. Be Creative

18. » reach out to a younger, trendier market
easy for content to be shared through re-blogs
» founded in 2007 currently has over 53 million different blogs
» 50 percent of Tumblr users are age 25 or younger

19. »
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Rule #1: Be Yourself
Rule #2: Be Transparent
Rule #3: Play By The Rules
Rule #4: Listen Frequently
Rule #5: Engage!
Rule #6: Be Respectful

20. » WordPress Blog
» Your Fist Post – About my Blog
» Create your first page.
This page would be a good spot to outline a
little about yourself and your social media
goals.
» Please email links to your completed accounts
to Mary Zedeck by November 6, 2013
» mary.zedeck@shu.edu

21. » Google Alerts
http://www.google.com/alerts
» Addict-o-Matic
˃ http://addictomatic.com/
» Trendistic
˃ http://trendistic.com/
» SocialMention
˃ http://ww.socialmention.com/
» BoardReader
˃ http://boardreader.com/
» CRM
˃ Customer Relationship Management
» ROI
˃ Return on Investment
» Monitoring Tool
˃ Measures how much buzz you
are getting on the internet