11. How we get there
1. Strategy
2. Training
3. Content
@martinwaxman #PRSAWDC
12. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #PRSAWDC