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Social Media Barometer




Martin Waxman
   July 21, 2012


© 2012 Martin Waxman. All rights Reserved.
Good to meet you IRL
Ontogeny recapitulates phylogeny




                                   Search me…
The new generation gap
I’d like that to go
The face of new media
Digital first
communications
…putting things in focus
How we get there
1.   Content
2.   Curation
3.   Connecting
4.   Community
5.   Commerce
6.   Creativity
Barometer
1. Search me – semantic search…is it the end of
   serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
   connections are always with us
4. Face of new media – we’re the programmers
   yet we don’t get paid
5. Digital first communications – media’s
   adapting. PR can no longer sit idly by…
Contact: Martin Waxman
waxman@thornleyfallis.ca
    Blog: myPALETTE
Twitter: @martinwaxman
        Inside PR

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Social media barometer - Martin Waxman Social Capital Conf 2012