These are the slides for Martin Waxman's talk on how startups and entrepreneurs can kickstart their content marketing and PR. Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else. Then find, engage and listen to customers and build a community based on helping and trust. Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved. For more information, check out my blog post: http://martinwaxman.com/2013/10/21/supercharged-storytelling-for-startups.