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1/16/2013 
More About 
What It Is 
SI 658 
Information Architecture 
Marti Gukeisen 
1 SI658 Information Architecture
More About What It Is 
1/23/2013 
Related Readings 
Pervasive Information Architecture 
Andrea Resmini & Luca Rosati 
ISBN 978-0-12-382094-5 
 Ch 2 Toward a Pervasive Information Architecture 
rd 
Information Architecture for the World Wide Web 3 
Edition (The Polar Bear Book) 
Peter Morville & Louis Rosenfeld 
ISBN 978-0-596-52734-1 
 Ch 1 Defining Information Architecture 
Ch 4 The Anatomy of an Information Architecture 
2 SI658 Information Architecture
The History of IA 
Where did it come from? 
1/16/2013 
3 SI658 Information Architecture
More About What It Is 
(Another) Timeline of IA 
early 1970s 
Xerox PARC 
develops first 
personal 
computer with 
a graphical 
user interface 
Computers will 
fit on a desk 
1975 
The term 
“Architecture 
of Information” 
is coined by 
Richard Saul 
Wurman (a 
real architect, 
as in buildings) 
1980s 
heads down. 
deliverables 
develop: 
blueprints, 
requirements, 
guidelines 
1988 
The Design of 
Everyday 
Things by Don 
Norman is 
publish. 
Design thinking 
about ease of 
use. 
1997 
Information 
Architects by 
Richard Saul 
Wurman is 
Published 
1998 
1/16/2013 
Polar Bear 
Book is 
published. IA 
has a guide for 
practice 
1999 
Don’t Make 
Me Think by 
Steve Krug is 
published 
2000 
60-70s Information Design 80s Information Systems 
First IA Summit 
conference 
Practical 
Information 
Architecture by 
Eric Reiss is 
published 
early 2000s 
First phones 
supporting web 
browsing 
appear 
2002 
Information 
Architecture 
Institute is 
founded to 
advance the 
field and 
support 
practitioners 
2005 
Ambient 
Findability by 
Peter Morville is 
published 
Digital Ground 
by Malcolm 
MCCullough is 
published 
2006 
First ideƏ 
conference 
1990-2000s Classic IA 
2007 
Everything is 
miscellaneous 
David 
Weinberger is 
published 
Designing Web 
Navigation by 
James Kalbach 
iPhone 
introduced 
2010 
Accidental 
Taxonomist by 
Heather Hedden 
is published 
2000-2010s Pervasive & Ubiquitous IA 
4 SI658 Information Architecture
1/16/2013 
What the textbooks say 
IA from the perspective of Resmini, Rosati, and a polar bear. 
5 SI658 Information Architecture
More About What It Is 
Polar Bear 101 
in•for•ma•tion ar•chi•tec•ture n. 
1. The structural design of shared information 
environments. 
2. The combination of organization, labeling, search, 
and navigation systems within web sites and intranets. 
3. The art and science of shaping information products 
and experiences to support usability and findability. 
4. An emerging discipline and community of practice 
focused on bringing principles of design and 
architecture to the digital landscape. 
1/16/2013 
6 SI658 Information Architecture
More About What It Is 
What it isn’t 
1/16/2013 
 Graphic design is NOT information architecture. 
 Software development is NOT information 
architecture. 
 Usability engineering is NOT information 
architecture. 
reality check: defining what ‘information 
architecture’ is, not the bounds of your professional 
role. One person could do IA, usability engineering, 
graphic design, and software development. They 
probably get “ninja” in their job title. 
7 SI658 Information Architecture
More About What It Is 
1/16/2013 
What is an Information Architect? 
Richard Saul Wurman says they… 
 organize patterns inherent in data 
 make the complex clear 
 create structure or map 
 address needs of clarity, human understanding 
8 SI658 Information Architecture
More About What It Is 
Vocabulary Quiz 
 Ubiquitous Computing 
 Bridge Experience 
1/16/2013 
9 SI658 Information Architecture
More About What It Is 
Vocabulary Quiz 
 Organization systems 
 Navigation systems 
 Search systems 
 Labeling systems 
 Content Structure 
 Sequencing 
 Tagging 
1/16/2013 
10 SI658 Information Architecture
More About What It Is 
Information Architecture helps… 
 tell us where we are 
 find related things / pages / content 
 understand ways to move around 
 where we can do important things 
1/16/2013 
11 SI658 Information Architecture
More About What It Is 
Bottoms Up 
1/16/2013 
12 SI658 Information Architecture
More About What It Is 
1/16/2013 
Information Architecture helps… 
 tell us where we are 
 tell us what we can do 
 find related things / pages / content 
 understand ways to move around 
 convey what’s credible and what’s for sale 
 facilitate discovery 
 mitigate information overload 
 guess needs we didn’t know we have; meet them 
in context 
13 SI658 Information Architecture
More About What It Is 
A side note about metadata 
What metadata used to be: 
the data ABOUT the data 
 eg. if your ‘data’ is a book 
1/16/2013 
 the metadata includes: title, pub date, author, 
ISBN, #pages, famous quotes 
14 SI658 Information Architecture
More About What It Is 
A side note about metadata 
What metadata is now: 
the stuff you don't know about the thing you do know 
 meaning…you can start with any piece to find the 
other pieces. 
 e.g. data could be: author’s name, a line from the 
book, or “that book about the elephant that splashes 
everyone” 
 and you could find, reviews, pub date, (and soon 
which of your friends has read it) 
1/16/2013 
15 SI658 Information Architecture
More About What It Is 
1/16/2013 
Which makes metadata & content 
structuring mad important to 
understand and get right 
16 SI658 Information Architecture
More About What It Is 
Deliverables 
1/16/2013 
17 SI658 Information Architecture
More About What It Is 
1/16/2013 
the elephant in every IA discussion 
moral to the story: everyone can say something 
different, and everyone can be right 
dilemma: what you say or show can be interpreted 
multiple ways (and they aren’t wrong) 
18 SI658 Information Architecture
More About What It Is 
Roots of IA 
1/16/2013 
architecture 
19 SI658 Information Architecture
More About What It Is 
Roots of IA – some notes about their 
influence 
 visual design 
 never discount the “feel” side of how people 
interpret what they see 
 overlap when it comes to visual hierarchy 
 visual designers can be valuable innovators, coming 
up with new ways to structure & deliver information* 
 info design 
 focused on a visual approach to conveying data, 
with same objectives: 
 making the complex clear 
 expose patterns, meaning 
1/16/2013 
* can also break everything 
20 SI658 Information Architecture
More About What It Is 
1/16/2013 
Roots of IA – some notes about their 
influence 
 architecture 
 deliverables: blueprints / wireframes 
 metaphor for understanding our role in creation 
process 
 library science 
 first, longest at organizing groups of content with 
metadata and relationships to each other 
 cognitive psychology 
 how people interpret information 
 how we evolved to process information how we do 
21 SI658 Information Architecture
More About What It Is 
Back to Boersma’s T-Model 
1/16/2013 
this is who is 
thinking, but 
WHAT are 
they 
thinking 
about? 
22 SI658 Information Architecture
More About What It Is 
Domain. Medium. Messy. 
1/16/2013 
Size 
phone tablet desktop TV billboard 
Visual Complexity 
text only text & images animated images video 3D 
Privacy 
private shared public 
Personalization 
unique to 1 unique to group unique to type generic 
Location 
Home / Work Inside / Outside geographic-GPS Car / Traveling 
23 SI658 Information Architecture
1/16/2013 
Group Time 
Getting started on your group assignments 
24 SI658 Information Architecture
More About What It Is 
Step 1: Form groups 
 5-7 people per group 
1/16/2013 
 you don’t have to know each other, but it’s 
probably better if you don’t hate each other 
 there will be minimal time required outside of class 
(so schedule coordination should not be a 
problem) 
 similar topic interests might be a good way to start 
25 SI658 Information Architecture
More About What It Is 
Step 2: Select a product/service/thing 
 It should have lots of STUFF. 
 Been there done that (no repeats, but these were 
good ideas): 
1. Hulu 
2. IMDB 
3. AADL 
4. etsy.com 
5. discogs.com 
6. StumbleUpon 
1/16/2013 
26 SI658 Information Architecture
More About What It Is 
Step 3: tell me about it 
 Have 1 person in your group email me: 
 the names of all your group members 
 what product/service/thing will be your focus 
throughout this semester 
 your group mascot 
1/16/2013 
27 SI658 Information Architecture
More About What It Is 
Recap 
 Step 1: Form groups 
 Step 2: Select a product/service/thing 
 Step 3: tell me about it, and your mascot 
1/16/2013 
28 SI658 Information Architecture
More About What It Is 
Step 4: first look at first group 
assignment 
Start thinking about your product/service in terms of: 
 anatomy of as-is IA 
 elevator pitch 
 business model canvas 
♪ 
 back it up to “volume zero” 
We’ll discuss more next week. 
1/16/2013 
29 SI658 Information Architecture
More About What It Is 
Anatomy of as-is IA 
 identifying architectural components 
 Organization systems 
 Labeling systems 
 Navigation systems 
 Searching systems 
 Browsing aids 
 Search aids 
 Content and tasks 
1/16/2013 
30 SI658 Information Architecture
Wrap Up 
More stuff for you to do. 
1/16/2013 
31 SI658 Information Architecture
More About What It Is 
For next week 
Due TUES Jan 22th at 11 pm. 
50-300 words responding to the following: 
1/16/2013 
Polar Bear 
Ch 3 User Needs and Behavior 
Ch 10 Research 
32 SI658 Information Architecture
More About What It Is 
1/16/2013 
Rockstar & Software Eval presentations 
start next week 
 Sign up now if you have not already – signup has 
gone digital. See ctools. 
 I will notice if you just don’t sign up / present. 
 Evaluation sheets are available on ctools. 
 If you signed up to present Jan 23, get ready 
33 SI658 Information Architecture
1/16/2013 
Laters 
Questions? 
34 SI658 Information Architecture

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Information Architecture class2 01 16

  • 1. 1/16/2013 More About What It Is SI 658 Information Architecture Marti Gukeisen 1 SI658 Information Architecture
  • 2. More About What It Is 1/23/2013 Related Readings Pervasive Information Architecture Andrea Resmini & Luca Rosati ISBN 978-0-12-382094-5  Ch 2 Toward a Pervasive Information Architecture rd Information Architecture for the World Wide Web 3 Edition (The Polar Bear Book) Peter Morville & Louis Rosenfeld ISBN 978-0-596-52734-1  Ch 1 Defining Information Architecture Ch 4 The Anatomy of an Information Architecture 2 SI658 Information Architecture
  • 3. The History of IA Where did it come from? 1/16/2013 3 SI658 Information Architecture
  • 4. More About What It Is (Another) Timeline of IA early 1970s Xerox PARC develops first personal computer with a graphical user interface Computers will fit on a desk 1975 The term “Architecture of Information” is coined by Richard Saul Wurman (a real architect, as in buildings) 1980s heads down. deliverables develop: blueprints, requirements, guidelines 1988 The Design of Everyday Things by Don Norman is publish. Design thinking about ease of use. 1997 Information Architects by Richard Saul Wurman is Published 1998 1/16/2013 Polar Bear Book is published. IA has a guide for practice 1999 Don’t Make Me Think by Steve Krug is published 2000 60-70s Information Design 80s Information Systems First IA Summit conference Practical Information Architecture by Eric Reiss is published early 2000s First phones supporting web browsing appear 2002 Information Architecture Institute is founded to advance the field and support practitioners 2005 Ambient Findability by Peter Morville is published Digital Ground by Malcolm MCCullough is published 2006 First ideƏ conference 1990-2000s Classic IA 2007 Everything is miscellaneous David Weinberger is published Designing Web Navigation by James Kalbach iPhone introduced 2010 Accidental Taxonomist by Heather Hedden is published 2000-2010s Pervasive & Ubiquitous IA 4 SI658 Information Architecture
  • 5. 1/16/2013 What the textbooks say IA from the perspective of Resmini, Rosati, and a polar bear. 5 SI658 Information Architecture
  • 6. More About What It Is Polar Bear 101 in•for•ma•tion ar•chi•tec•ture n. 1. The structural design of shared information environments. 2. The combination of organization, labeling, search, and navigation systems within web sites and intranets. 3. The art and science of shaping information products and experiences to support usability and findability. 4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 1/16/2013 6 SI658 Information Architecture
  • 7. More About What It Is What it isn’t 1/16/2013  Graphic design is NOT information architecture.  Software development is NOT information architecture.  Usability engineering is NOT information architecture. reality check: defining what ‘information architecture’ is, not the bounds of your professional role. One person could do IA, usability engineering, graphic design, and software development. They probably get “ninja” in their job title. 7 SI658 Information Architecture
  • 8. More About What It Is 1/16/2013 What is an Information Architect? Richard Saul Wurman says they…  organize patterns inherent in data  make the complex clear  create structure or map  address needs of clarity, human understanding 8 SI658 Information Architecture
  • 9. More About What It Is Vocabulary Quiz  Ubiquitous Computing  Bridge Experience 1/16/2013 9 SI658 Information Architecture
  • 10. More About What It Is Vocabulary Quiz  Organization systems  Navigation systems  Search systems  Labeling systems  Content Structure  Sequencing  Tagging 1/16/2013 10 SI658 Information Architecture
  • 11. More About What It Is Information Architecture helps…  tell us where we are  find related things / pages / content  understand ways to move around  where we can do important things 1/16/2013 11 SI658 Information Architecture
  • 12. More About What It Is Bottoms Up 1/16/2013 12 SI658 Information Architecture
  • 13. More About What It Is 1/16/2013 Information Architecture helps…  tell us where we are  tell us what we can do  find related things / pages / content  understand ways to move around  convey what’s credible and what’s for sale  facilitate discovery  mitigate information overload  guess needs we didn’t know we have; meet them in context 13 SI658 Information Architecture
  • 14. More About What It Is A side note about metadata What metadata used to be: the data ABOUT the data  eg. if your ‘data’ is a book 1/16/2013  the metadata includes: title, pub date, author, ISBN, #pages, famous quotes 14 SI658 Information Architecture
  • 15. More About What It Is A side note about metadata What metadata is now: the stuff you don't know about the thing you do know  meaning…you can start with any piece to find the other pieces.  e.g. data could be: author’s name, a line from the book, or “that book about the elephant that splashes everyone”  and you could find, reviews, pub date, (and soon which of your friends has read it) 1/16/2013 15 SI658 Information Architecture
  • 16. More About What It Is 1/16/2013 Which makes metadata & content structuring mad important to understand and get right 16 SI658 Information Architecture
  • 17. More About What It Is Deliverables 1/16/2013 17 SI658 Information Architecture
  • 18. More About What It Is 1/16/2013 the elephant in every IA discussion moral to the story: everyone can say something different, and everyone can be right dilemma: what you say or show can be interpreted multiple ways (and they aren’t wrong) 18 SI658 Information Architecture
  • 19. More About What It Is Roots of IA 1/16/2013 architecture 19 SI658 Information Architecture
  • 20. More About What It Is Roots of IA – some notes about their influence  visual design  never discount the “feel” side of how people interpret what they see  overlap when it comes to visual hierarchy  visual designers can be valuable innovators, coming up with new ways to structure & deliver information*  info design  focused on a visual approach to conveying data, with same objectives:  making the complex clear  expose patterns, meaning 1/16/2013 * can also break everything 20 SI658 Information Architecture
  • 21. More About What It Is 1/16/2013 Roots of IA – some notes about their influence  architecture  deliverables: blueprints / wireframes  metaphor for understanding our role in creation process  library science  first, longest at organizing groups of content with metadata and relationships to each other  cognitive psychology  how people interpret information  how we evolved to process information how we do 21 SI658 Information Architecture
  • 22. More About What It Is Back to Boersma’s T-Model 1/16/2013 this is who is thinking, but WHAT are they thinking about? 22 SI658 Information Architecture
  • 23. More About What It Is Domain. Medium. Messy. 1/16/2013 Size phone tablet desktop TV billboard Visual Complexity text only text & images animated images video 3D Privacy private shared public Personalization unique to 1 unique to group unique to type generic Location Home / Work Inside / Outside geographic-GPS Car / Traveling 23 SI658 Information Architecture
  • 24. 1/16/2013 Group Time Getting started on your group assignments 24 SI658 Information Architecture
  • 25. More About What It Is Step 1: Form groups  5-7 people per group 1/16/2013  you don’t have to know each other, but it’s probably better if you don’t hate each other  there will be minimal time required outside of class (so schedule coordination should not be a problem)  similar topic interests might be a good way to start 25 SI658 Information Architecture
  • 26. More About What It Is Step 2: Select a product/service/thing  It should have lots of STUFF.  Been there done that (no repeats, but these were good ideas): 1. Hulu 2. IMDB 3. AADL 4. etsy.com 5. discogs.com 6. StumbleUpon 1/16/2013 26 SI658 Information Architecture
  • 27. More About What It Is Step 3: tell me about it  Have 1 person in your group email me:  the names of all your group members  what product/service/thing will be your focus throughout this semester  your group mascot 1/16/2013 27 SI658 Information Architecture
  • 28. More About What It Is Recap  Step 1: Form groups  Step 2: Select a product/service/thing  Step 3: tell me about it, and your mascot 1/16/2013 28 SI658 Information Architecture
  • 29. More About What It Is Step 4: first look at first group assignment Start thinking about your product/service in terms of:  anatomy of as-is IA  elevator pitch  business model canvas ♪  back it up to “volume zero” We’ll discuss more next week. 1/16/2013 29 SI658 Information Architecture
  • 30. More About What It Is Anatomy of as-is IA  identifying architectural components  Organization systems  Labeling systems  Navigation systems  Searching systems  Browsing aids  Search aids  Content and tasks 1/16/2013 30 SI658 Information Architecture
  • 31. Wrap Up More stuff for you to do. 1/16/2013 31 SI658 Information Architecture
  • 32. More About What It Is For next week Due TUES Jan 22th at 11 pm. 50-300 words responding to the following: 1/16/2013 Polar Bear Ch 3 User Needs and Behavior Ch 10 Research 32 SI658 Information Architecture
  • 33. More About What It Is 1/16/2013 Rockstar & Software Eval presentations start next week  Sign up now if you have not already – signup has gone digital. See ctools.  I will notice if you just don’t sign up / present.  Evaluation sheets are available on ctools.  If you signed up to present Jan 23, get ready 33 SI658 Information Architecture
  • 34. 1/16/2013 Laters Questions? 34 SI658 Information Architecture

Editor's Notes

  1. http://journalofia.org/volume3/issue2/03-resmini/