4. Raikes offered career
advice, drawing on his
farming experience. "What
everybody wants to do is
drive the tractor. But there
are lots of days when you
have to scoop up the
manure."
6. "What everybody wants to do is drive
the tractor. But there are lots of days
when you have to scoop up the
manure.“ Jeff Raikes
Raikes Family Farm Jeff's Tractor
Seat Wall
10. Career Fairs
Other
3rd Party 2% Walk-ins
Temp to Hire 2% Print
2% 0%
3% 2%
College Rehires
Direct Sourcing 8% 3%
5%
Employee Referral
Job Boards 28%
(Postings &
Resume DB)
26%
Career Web Site
19%
Source of Hire
Source: 2010 Sources of Hire CareerXro
11. Direct
Sourcing 0%
5%
Employee
Job Boards Referral
(Post & 28%
Resume DB)
26%
Career Web
Site
19%
Source of External Hire-
CareerXroads March 2011
12. Direct
Sourcing
15-20% 0%
5%
Employee 35-40
Job Boards Referral
(Post & 28%
Resume DB)
26%
Career Web
Site
19%
Source of External Hire-
CareerXroads March 2011
13. Strategic Sourcing
Opportunity
Increase direct sourcing hires
by 10-15% in 2012
–Talent is easy to identify--
world getting smaller &
more social
–Talent is open to change
–Talent is open to engage—be
prepared for New Rules of
14. Talent Is Easy To Identify—The
World Is Getting Smaller &
More Social
19. Talent Is Easy To Identify
84% of Job Seekersof Job Seekers of Job Seek
35% 39%
Nearly 1/3 of job seekers (31%) have a profile on
all three networks. MBAOnline.com 2011
23. Talent Is Open To Change
84% of the employees polled said they
plan to look for a new position in 2012
Do you plan to pursue new 2011 2010 2009
job opportunities in 2012?
Yes, I intend to actively 84% 84% 60%
seek a new position.
Maybe, so I’m networking. 9% 8% 21%
Not likely, but I’ve updated 2% 3% 6%
my resume.
No, I intend to stay in 5% 5% 13%
Right Management 2011
25. Need Rules of Engagement
Corporate recruiting is the only
B to C endeavor on the planet
that invites 100 people to a
party, then makes 95 of them
stand out in the rain
—David Earle
2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors Staffing.org 2011
26. New Rules of Engagement
2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors Staffing.org 2011
27. Rules of Engagement
Tell me more Of course I’ll keep
looking
Tell me the truth Mobility is a good
career move
It’s my life, not yours Don’t waste my time
2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors Staffing.org 2011
47. This phenomenon is due
to the differences in
temperature, speed and
water density
Rio Negro Rio Solimoes
Rio
Negro 2 KM Per 5-6 KM Per
Hour Hour
Rio Solimoes Degree
28 22 Degree
Water Temp Water
Temp
57. TalentStream
• Aggregation of tributaries or
channels
• Fishing holes or Talent Pools
• Confluence or Convergence of
channels—each has its unique
ecosystem
– Different types of media
– Different types of prospects
59. Talent Market Distribution of
Employed Prospects
72% of Talent Market
30
25
20
Both Active
15 Somewhat & Passive,
Active, Somewhat
28% Passive,
10 22% Very Passive,
22%
Very Active, 16%
5 10%
0
60. About 60%-72% of all
currently employed
workers, or more
than 84 million
people are neither
active or passive job
seekers
63. Old
Math
Rule of 10X10
• 10X10 = 10
Sendouts by
10 AM
• 3 interviews
per job—81%
chance of
filling
• 5, 6 or 7
placements
per week
• 250 new job
orders per
month from
1000+
customer
64. Old
Math
Rule of 20
• Name
Generation
Activities
garner 500+
Prospects
• 20% of those
prospects or
(100) will be
interested in a
discussion.
• 20% of those
prospects or
(20) interested
65. New
Math
Metrics-Hiring
Funnel
•1:100
prospects are
(Qualified to
Interview)
•1:10 targets
identified
will become
prospects
66. New
Math
Metrics-Email
Campaign
• 2500 targets (20
hrs. per 1000
resumes to
harvest)
• Sent 4 emails
• 39% Click
Through Rate
(CTR)
• Quick: 53% of
respondents
acted within 24
hours
67. New
Math
Metrics-Live
Event
• Target
(1000)
• RSVP -8%
• Guests – 5%
• Screen -40%
• Interview-
41% of
prospects
68. New
Math
Metrics-
Talent
Supply
(Hardware
Engineer)
• 620,000 multi-
disciplined
engineers
• 19,000 hardware
engineers
• 2500 reliability
69. New
Math
Metrics-
Talent
Supply
(Software
Engineer)
• 1.6 million
software engineers
• 1.0 million have
experience
• 128,000
qualified, intereste
70. New
Math
Cross-functional
Approach
• 10% of website
visitors or
searchers are
ready to engage, or
opt-in right away
• Over the course of
the subsequent 12
months, with the
right value-added
communication, tha BtoB Magazine 2004
t number
skyrockets to 87%
76. Lessons from Cheers
• Where everyone knows your
name = community
• Relationships = mutual trust
• Cheers is a “Third Place” (Ray
Oldenburg)
• Third Place—a place other than
home or work that offers
community; i.e. coffee
shop, library, etc.
77. Virtual Third Places = New
Norm
• Social Revolution
• Affinity Segmentation
• Openness to Engagement
• Facebook Friends & Fan Pages
• Twitter Followers
• Industry Aggregated Blogs
• Circles on Google+
• LinkedIn Groups
78. New Norm Rules
• Good Citizen of Virtual
Community
• The Target Audience Makes
the Rules
• The Community Grants
Permission
• Bring Value to Community
79. Key Terms in TalentStream
Social Outreach
Networks
Target
Channels
Audience
Job Interested
Prospects
Profiles
Workforce decision
Plan
80. Interested
decision
Target Audience Prospects
Talent Community
apply
Outreach
Targeted Talent Network
ERP & Social Career
Alumni Sourcing (J2W or TalentBrew)
Networks Site
Initiatives Candidate
Slates
Job
(Recruiters)
CRM SEO/SEM Events
Boards
Apply
Ongoing Iterative
Workforce Channels Outreach
Plan ATS (TalentStream)
Workforce Job
Intelligence
Profiles
Target
Audience
Research
81. Interested
decision
Target Audience Prospects
Talent Community
apply
Outreach
Targeted Talent Network
ERP & Social Career
Alumni Sourcing (J2W or TalentBrew)
Networks Site
Initiatives Candidate
Slates
Job
(Recruiters)
CRM SEO/SEM Events
Boards
Apply
Ongoing Iterative
Workforce Channels Outreach
Plan ATS (TalentStream)
Workforce Job
Intelligence
Profiles
Target
Audience
Research
84. Spreading of Ideas
Rensselaer Polytechnic Institute
discovered:
• 10% of population holds an
unshakeable idea, then that idea is
always adopted by the society
• Not everyone in a society had to be
spoken with...word of mouth, etc.
Talent Community Development (LinkedIn Group))