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1. Modern Real Estate
Marketing
Understanding The Tools

2. Nearly 90 percent of people who recently purchased a
house found or researched the listing online. The
Internet has permanently changed the real estate
industry just like it has in many other areas. Physical
realtor signs on a lawn and newspaper ads are just not
as effective as they once were and cannot be the only
way used to inform the public that a home is for sale.
Modern real estate marketing has the ability to reach a
wide range of potential buyers and to provide a realtor
with more information about the market than ever
before. There are a few key tools that need to be
employed in order to find long-term success in real
estate.

3. The types of online communications
that are necessary in order to draw
attention to real estate are very
different from the more traditional
print ads that were common for the
last few decades. A few very
motivated people might find
interest in a simple email or
webpage that just posts pictures of
a house along with the market
value.
Content Is Important

4. There are many more potential
buyers who will return to a site or
find interest in a home they
might not have if there is
sufficient content. Content about
real estate could mean anything
from interesting anecdotes to a
history of the immediate
neighborhood. Content will add
perceived value to the property
and will drive interest.
Content Is Important

5. The actual websites, technologies and
terminologies will almost certainly change
over the years but the fact remains that
social media in some form is here to stay.
This is a very important area to leverage in
modern real estate marketing. Social
media websites provide several important
options. It is a way to personalize the
messages that are sent. It also creates a
space where interested buyers are able to
interact directly with the realtor or others.
Social Media Exposure

6. Geographical features of certain
websites can be used to create
virtual tours of properties that
anyone can follow with nothing more
than a mobile device. All of this
connects back to the social media
websites where users are able to
keep track of interesting properties
while also drawing in other potential
buyers through their own personal
networks.
Social Media Exposure

7. There are many different tools available
offered by a range of services that allow the
tracking of users on websites. Some of
these even include results from instant polls
or surveys. Analytics are one of the most
powerful modern real estate marketing tools
available. Good analytics will show where
customers are coming from online, where
they go when they are done and what they
think about a particular property.
Marketing Analytics

8. Trends such as
overpriced homes or
suddenly unpopular
neighborhoods can be
assessed in real-time.
It is not easy to set
up a real estate
network that includes
combined analytics
but the results are
well worth the effort.
Marketing Analytics

9. Networking has always been a part of
marketing real estate. It is even more
important in the modern marketplace. Social
media websites provide a way for realtors to
establish large networks that can be
contacted through emails, text messages and
other forms of electronic communication very
easily. More importantly it provides access to
other realtors who might have resources and
information that will help to move properties
and advertise new listings in ways that have
been previously impossible.
Networking