Market Research and Value Proposition

Market Research’s Value d i r e c t i o n

What is Market Research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Without a clear direction we slow down, uncertain of where to head. Market Research provides direction with clarity that allows for focused effort and speed . Its all about the customer-- the more you know about the customer the more likely it is you can offer the right product, at the right time, at the right place, with the right price ,[object Object],[object Object]

Benefits of Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After hiring an experienced, qualified market research firm you should be able to understand your customers better, identify market opportunities, make informed marketing decisions, formulate business planning and use the data to justify more creative and bolder business decisions .

Discovery Provoke Insights Trends Final thoughts can go here Research – More than nice to know. Evidence Are observations supported by data?---Patterns/associations/ behavior? Hypothesis Are we ready to go where the evidence/data points? What is the plan of action? Problems Challenges Opportunity Evoke Is Benefit > Cost? An event or change occurs which provokes action. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A new idea or product evokes action. Market Research is considered when : … . unexpected challenges or problems arise or … . considering future (unknown) opportunities and growth.

Market Research Identifies Value – ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value – Benefits derived from burdens endured . It is what each customer perceives it to be.

… for you and your customers Creating a Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Offer Product/Service ROI for the Business Value Return on Experience for the Customer Delivery Channel/Process Customer Goals Business Goals

Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value Proposition – A commitment to deliver a specific experience, profitably and competitively.

Uncover Your Value Proposition– with Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Its all about the customer-- the more you know about the customer the higher the probability that you can offer the right product, at the right time, at the right place, with the right price. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Directions’ Value Proposition– Our promise to you. ,[object Object],[object Object]

Market Research and Value Proposition

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Market Research and Value Proposition